Heiner Evanschitzky
About
Heiner Evanschitzky is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management.
According to data from OpenAlex, Heiner Evanschitzky has authored 83 papers receiving a total of 4.5k indexed citations (citations by other indexed papers that have themselves been cited), including 47 papers in Marketing, 46 papers in Organizational Behavior and Human Resource Management and 25 papers in Strategy and Management. Recurrent topics in Heiner Evanschitzky’s work include Customer Service Quality and Loyalty (42 papers), Consumer Behavior in Brand Consumption and Identification (31 papers) and Consumer Retail Behavior Studies (22 papers). Heiner Evanschitzky is often cited by papers focused on Customer Service Quality and Loyalty (42 papers), Consumer Behavior in Brand Consumption and Identification (31 papers) and Consumer Retail Behavior Studies (22 papers). Heiner Evanschitzky collaborates with scholars based in United Kingdom, Germany and United States. Heiner Evanschitzky's co-authors include Markus Blut, Florian von Wangenheim, David M. Woisetschläger, Peter Kenning and Gopalkrishnan R. Iyer and has published in prestigious journals such as Journal of Marketing, Journal of Management and Journal of Business Research.
In The Last Decade
Fields of papers citing papers by Heiner Evanschitzky
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by Heiner Evanschitzky. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Heiner Evanschitzky may publish in the future.
Countries citing papers authored by Heiner Evanschitzky
Since SpecializationCitations
This map shows the geographic impact of Heiner Evanschitzky's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Heiner Evanschitzky with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Heiner Evanschitzky more than expected).
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