M. Kim Saxton

930 total citations
21 papers, 603 citations indexed

About

M. Kim Saxton is a scholar working on Marketing, Management of Technology and Innovation and Sociology and Political Science. According to data from OpenAlex, M. Kim Saxton has authored 21 papers receiving a total of 603 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 4 papers in Management of Technology and Innovation and 3 papers in Sociology and Political Science. Recurrent topics in M. Kim Saxton's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (4 papers) and Media Influence and Health (3 papers). M. Kim Saxton is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Market Behavior and Pricing (4 papers) and Media Influence and Health (3 papers). M. Kim Saxton collaborates with scholars based in United States, Australia and Netherlands. M. Kim Saxton's co-authors include Sandra H. Fradd, Okhee Lee, Joanne Bryant, Michael Ahearne, Annie Madden, Nicky Bath, Suzanne Robinson, Todd Saxton, Wayne S. DeSarbo and Elizabeth J. Wilson and has published in prestigious journals such as Journal of Business Research, Journal of Business Venturing and Marketing Science.

In The Last Decade

M. Kim Saxton

21 papers receiving 566 citations

Peers

M. Kim Saxton

MARKE

OBHRM

SPS

EDUCA

M. Dhurup South Africa

Cheryl Leo Australia

John Andy Wood United States

Suzanne C. Makarem United States

Daniel J. Brown United States

Deirdre O’Loughlin Ireland

Robert Guang Tian China

Yuen Lam Bavik Macao

Richard L Divine United States

Harry W. Hennessey United States

M. Dhurup South Africa

M. Kim Saxton

272 ×1.3

MARKE

240 ×1.4

OBHRM

217 ×1.4

SPS

98 ×0.9

50 ×0.5

EDUCA

Citations per year, relative to M. Kim Saxton M. Kim Saxton (= 1×) peers M. Dhurup

Countries citing papers authored by M. Kim Saxton

Since Specialization

Citations

This map shows the geographic impact of M. Kim Saxton's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by M. Kim Saxton with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites M. Kim Saxton more than expected).

Fields of papers citing papers by M. Kim Saxton

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by M. Kim Saxton. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by M. Kim Saxton. The network helps show where M. Kim Saxton may publish in the future.

Co-authorship network of co-authors of M. Kim Saxton

This figure shows the co-authorship network connecting the top 25 collaborators of M. Kim Saxton. A scholar is included among the top collaborators of M. Kim Saxton based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with M. Kim Saxton. M. Kim Saxton is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Saxton, M. Kim, et al.. (2023). Why or How? the impact of Construal-Level Theory on vaccine message receptivity. Journal of Business Research. 172. 114436–114436. 6 indexed citations

Wesley, Curtis L., et al.. (2022). Will the startup succeed in your eyes? Venture evaluation of resource providers during entrepreneurs' informational signaling. Journal of Business Venturing. 37(5). 106229–106229. 17 indexed citations

Alpert, Frank & M. Kim Saxton. (2015). Can Multiple New-Product Messages Attract Different Consumer Segments?. Journal of Advertising Research. 55(3). 307–321. 5 indexed citations

Saxton, M. Kim. (2015). Adding Badging to a Marketing Simulation to Increase Motivation to Learn. Marketing Education Review. 25(1). 53–57. 14 indexed citations

Romito, Laura & M. Kim Saxton. (2013). Impact of Promotions on Awareness, Trial, and Likelihood of Trial of New Dissolvable Tobacco. American Journal of Health Promotion. 28(4). 251–258. 8 indexed citations

Romito, Laura, et al.. (2011). Retail promotions and perceptions of R.J. Reynolds' novel dissolvable tobacco in a US test market. Harm Reduction Journal. 8(1). 10–10. 18 indexed citations

Brady, Michael K., Michael D. Hartline, Leff Bonney, et al.. (2010). Marketing Theory and Applications. 197 indexed citations

Saxton, M. Kim, Todd Saxton, John Steen, & Martie‐Louise Verreynne. (2010). Failure to advance: resource logic for early venture failure. Prometheus. 28(1). 3 indexed citations

Bryant, Joanne, M. Kim Saxton, Annie Madden, Nicky Bath, & Suzanne Robinson. (2008). Consumers' and providers' perspectives about consumer participation in drug treatment services: is there support to do more? What are the obstacles?. Drug and Alcohol Review. 27(2). 138–144. 38 indexed citations

10.

Bryant, Joanne, M. Kim Saxton, Annie Madden, Nicky Bath, & Suzanne Robinson. (2008). Consumer participation in the planning and delivery of drug treatment services: the current arrangements. Drug and Alcohol Review. 27(2). 130–137. 37 indexed citations

11.

DeSarbo, Wayne S., Duncan Κ. H. Fong, John Liechty, & M. Kim Saxton. (2004). A Hierarchical Bayesian Procedure for Two-Mode Cluster Analysis. SSRN Electronic Journal. 1 indexed citations

12.

DeSarbo, Wayne S., Duncan Κ. H. Fong, John Liechty, & M. Kim Saxton. (2004). A Hierarchical Bayesian Procedure for Two-Mode Cluster Analysis. Psychometrika. 69(4). 547–572. 10 indexed citations

13.

Degeratu, Alexandru M., Wayne S. DeSarbo, M. Kim Saxton, & Michael Ahearne. (2002). Disaggregate Market Share Response Models. SSRN Electronic Journal. 6 indexed citations

14.

DeSarbo, Wayne S., Alexandru M. Degeratu, Michael Ahearne, & M. Kim Saxton. (2002). Disaggregate market share response models. International Journal of Research in Marketing. 19(3). 253–266. 17 indexed citations

15.

DeSarbo, Wayne S., Alexandru M. Degeratu, Michel Wedel, & M. Kim Saxton. (2001). The Spatial Representation of Market Information. Marketing Science. 20(4). 426–441. 8 indexed citations

16.

Fradd, Sandra H., et al.. (2001). Promoting Science Literacy with English Language Learners Through Instructional Materials Development: A Case Study. Bilingual Research Journal. 25(4). 479–501. 90 indexed citations

17.

Ahearne, Michael, Thomas Gruen, & M. Kim Saxton. (2000). When the Product is Complex, Does the Advertisement's Conclusion Matter?. Journal of Business Research. 48(1). 55–62. 24 indexed citations

18.

Gruen, Thomas, M. Kim Saxton, & Michael Ahearne. (2000). When the Product is Complex, Does the Advertisement's Conclusion Matter?. 5 indexed citations

19.

Saxton, M. Kim. (1998). Where do Reputations Come From?. Corporate Reputation Review. 1(4). 393–399. 66 indexed citations

20.

Saxton, M. Kim. (1998). For your Bookshelf: Building the Flexible Firm: How to Remain Competitive. Corporate Reputation Review. 2(1). 94–96. 12 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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