Stephen M. Nowlis
Impact in
- General Decision Sciences top 0.2%
- Decision-Making and Behavioral Economics
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Papers in
-
- Decision-Making and Behavioral Economics 17
- Marketing 26
- Consumer Behavior in Brand Consumption and Identification 16
- Consumer Market Behavior and Pricing 16
- Consumer Retail Behavior Studies 5
- Co-authors
- Itamar SimonsonRavi DharNaomi MandelDeborah Brown McCabeBaba ShivSteven J. ShermanAndrea C. MoralesMaura L. Scott
- Journals
- Journal of Consumer Research (13 papers)Journal of Marketing Research (9 papers)Journal of Consumer Psychology (7 papers)Annual Review of Psychology (1 paper)Marketing Science (1 paper)
- Partner nations
- United StatesLatviaFrance
In The Last Decade
Stephen M. Nowlis
42 papers receiving 3.9k citations
Hit Papers
Peers
Comparison fields: 5 of 142
- General Decision Sciences 1.1k
- Marketing 2.2k
- Applied Psychology 731
- Organizational Behavior and Human Resource Management 495
- Tourism, Leisure and Hospitality Management 70
Countries citing papers authored by Stephen M. Nowlis
This map shows the geographic impact of Stephen M. Nowlis's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Stephen M. Nowlis with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Stephen M. Nowlis more than expected).
Fields of papers citing papers by Stephen M. Nowlis
This network shows the impact of papers produced by Stephen M. Nowlis. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Stephen M. Nowlis. The network helps show where Stephen M. Nowlis may publish in the future.
Co-authors
The 25 scholars most cited alongside Stephen M. Nowlis, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 16 | |
| 2 | Why Garlic Ice Cream? Innovative Line Extensions Can Increase Choice of a Brand’S Pre-Existing Products | 2017 | 1 |
| 3 | Can Money Tip the Scale? Social Judgment of Overweight Shoppers and the Role of Form of Payment | 2016 | 1 |
| 4 | 2013 | 85 | |
| 5 | Consumer Usage of Ultra-Concentrated Products | 2009 | 1 |
| 6 | 2009 | 192 | |
| 7 | Do Diet Foods Make Consumers Heavier? the Effect of Reduced Calorie Packages on the Consumption Behavior of Dieters and Non-Dieters | 2008 | 1 |
| 8 | The Construction of Preference Hit paper breakdown → | 2006 | 569 |
| 9 | 2005 | 5 | |
| 10 | 2004 | 80 | |
| 11 | 2002 | 182 | |
| 12 | 2001 | 185 | |
| 13 | 2000 | 48 | |
| 14 | Effects on Preference Construction | 2000 | 1 |
| 15 | 2000 | 162 | |
| 16 | 1997 | 83 | |
| 17 | 1997 | 256 | |
| 18 | 1996 | 197 | |
| 19 | A Later Mover Advantage? the Impact of Order of Entry and Brand Characteristics on Consumer Preferences | 1994 | 1 |
| 20 | A later mover advantage? The impact of order of entry and brand characteristics on consumer | 1994 | 2 |
About Stephen M. Nowlis
Stephen M. Nowlis is a scholar working on General Decision Sciences, Marketing, Applied Psychology, Tourism, Leisure and Hospitality Management and Sensory Systems, having authored 42 papers that have together received 4.3k indexed citations. Recurring topics across this work include Decision-Making and Behavioral Economics (17 papers), Consumer Behavior in Brand Consumption and Identification (16 papers), Consumer Market Behavior and Pricing (16 papers), Behavioral Health and Interventions (9 papers), Economic and Environmental Valuation (6 papers), Consumer Retail Behavior Studies (5 papers), Innovation Diffusion and Forecasting (4 papers) and Eating Disorders and Behaviors (3 papers). The work is most often cited by research in General Decision Sciences (1.1k citations), Marketing (2.2k citations), Applied Psychology (731 citations), Organizational Behavior and Human Resource Management (495 citations) and Tourism, Leisure and Hospitality Management (70 citations). Stephen M. Nowlis has collaborated with scholars based in United States, Latvia and France. Frequent co-authors include Itamar Simonson, Ravi Dhar, Naomi Mandel, Deborah Brown McCabe, Baba Shiv, Steven J. Sherman, Andrea C. Morales, Maura L. Scott, Barbara E. Kahn and Katherine N. Lemon. Their work appears in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Annual Review of Psychology and Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.