Vikas Mittal

185 papers and 3.8k indexed citations i.

About

Vikas Mittal is a scholar working on Marketing, Radiology, Nuclear Medicine and Imaging and Ophthalmology. According to data from OpenAlex, Vikas Mittal has authored 185 papers receiving a total of 3.8k indexed citations (citations by other indexed papers that have themselves been cited), including 38 papers in Marketing, 31 papers in Radiology, Nuclear Medicine and Imaging and 30 papers in Ophthalmology. Recurrent topics in Vikas Mittal’s work include Consumer Behavior in Brand Consumption and Identification (30 papers), Customer Service Quality and Loyalty (21 papers) and Ocular Surface and Contact Lens (20 papers). Vikas Mittal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (30 papers), Customer Service Quality and Loyalty (21 papers) and Ocular Surface and Contact Lens (20 papers). Vikas Mittal collaborates with scholars based in India, United States and Australia. Vikas Mittal's co-authors include Michael Tsiros, Pankaj Kumar, Monika Mittal, Varun Gupta, Yinlong Zhang, Jihye Jung, Karen Page Winterich, Ruchi Mittal, Karl Aquino and Lawrence Feick and has published in prestigious journals such as Journal of Marketing, American Journal of Psychiatry and Journal of Applied Psychology.

In The Last Decade

Co-authorship network of co-authors of Vikas Mittal

This figure shows the co-authorship network connecting the top 25 collaborators of Vikas Mittal. A scholar is included among the top collaborators of Vikas Mittal based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Vikas Mittal. Vikas Mittal is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Vikas Mittal

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Vikas Mittal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vikas Mittal. The network helps show where Vikas Mittal may publish in the future.

Countries citing papers authored by Vikas Mittal

Since Specialization
Citations

This map shows the geographic impact of Vikas Mittal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vikas Mittal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vikas Mittal more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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