Ulrike Gretzel

23.9k total citations · 5 hit papers
201 papers, 13.0k citations indexed

About

Ulrike Gretzel is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Ulrike Gretzel has authored 201 papers receiving a total of 13.0k indexed citations (citations by other indexed papers that have themselves been cited), including 151 papers in Sociology and Political Science, 61 papers in Marketing and 33 papers in Information Systems and Management. Recurrent topics in Ulrike Gretzel's work include Digital Marketing and Social Media (114 papers), Diverse Aspects of Tourism Research (67 papers) and Technology Adoption and User Behaviour (32 papers). Ulrike Gretzel is often cited by papers focused on Digital Marketing and Social Media (114 papers), Diverse Aspects of Tourism Research (67 papers) and Technology Adoption and User Behaviour (32 papers). Ulrike Gretzel collaborates with scholars based in United States, Australia and South Korea. Ulrike Gretzel's co-authors include Zheng Xiang, Chulmo Koo, Μαριάννα Σιγάλα, Daniel R. Fesenmaier, Young A Park, Kyung Hyan Yoo, Kyung‐Hyan Yoo, Woojin Lee, Jamie Murphy and Myung‐Hwa Kang and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Tourism Management.

In The Last Decade

Ulrike Gretzel

194 papers receiving 12.1k citations

Hit Papers

Role of social media in o... 2009 2026 2014 2020 2009 2015 2015 2020 2019 500 1000 1.5k

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Ulrike Gretzel United States 56 10.3k 4.9k 2.3k 1.6k 1.2k 201 13.0k
Zheng Xiang United States 37 7.5k 0.7× 3.5k 0.7× 1.7k 0.8× 1.3k 0.8× 826 0.7× 99 9.3k
Μαριάννα Σιγάλα Greece 47 5.5k 0.5× 2.7k 0.5× 1.3k 0.6× 1.7k 1.0× 649 0.5× 181 9.0k
Daniel R. Fesenmaier United States 54 10.4k 1.0× 4.2k 0.8× 2.0k 0.9× 1.9k 1.2× 331 0.3× 204 12.4k
Fevzi Okumuş United States 62 7.5k 0.7× 5.3k 1.1× 1.8k 0.8× 3.6k 2.2× 664 0.5× 221 12.7k
Bing Pan United States 36 6.3k 0.6× 2.9k 0.6× 1.2k 0.5× 1.1k 0.7× 1.0k 0.8× 114 9.4k
Dimitrios Buhalis United Kingdom 74 18.6k 1.8× 9.2k 1.9× 3.8k 1.7× 4.2k 2.6× 1.5k 1.2× 273 24.0k
Luis V. Casaló Spain 48 5.9k 0.6× 3.4k 0.7× 3.1k 1.4× 1.7k 1.1× 1.6k 1.3× 95 9.3k
Arch G. Woodside United States 62 9.4k 0.9× 6.1k 1.2× 1.1k 0.5× 3.9k 2.4× 401 0.3× 390 17.4k
Namho Chung South Korea 44 5.0k 0.5× 2.6k 0.5× 3.0k 1.3× 1.4k 0.9× 587 0.5× 209 7.8k
Chulmo Koo South Korea 42 4.8k 0.5× 2.6k 0.5× 1.6k 0.7× 772 0.5× 625 0.5× 209 6.8k

Countries citing papers authored by Ulrike Gretzel

Since Specialization
Citations

This map shows the geographic impact of Ulrike Gretzel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ulrike Gretzel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ulrike Gretzel more than expected).

Fields of papers citing papers by Ulrike Gretzel

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ulrike Gretzel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ulrike Gretzel. The network helps show where Ulrike Gretzel may publish in the future.

Co-authorship network of co-authors of Ulrike Gretzel

This figure shows the co-authorship network connecting the top 25 collaborators of Ulrike Gretzel. A scholar is included among the top collaborators of Ulrike Gretzel based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ulrike Gretzel. Ulrike Gretzel is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Σιγάλα, Μαριάννα, Keng‐Boon Ooi, Garry Wei‐Han Tan, et al.. (2024). Understanding the impact of ChatGPT on tourism and hospitality: Trends, prospects and research agenda. Journal of Hospitality and Tourism Management. 60. 384–390. 38 indexed citations
2.
Benckendorff, Pierre, et al.. (2023). Explicating affordances in travel information search: investigating device use in relation to goals and personal characteristics. Information Technology & Tourism. 25(2). 235–257. 7 indexed citations
3.
Gretzel, Ulrike, et al.. (2023). Platform empowerment: Facebook’s role in facilitating female micro-entrepreneurship in tourism. Journal of Sustainable Tourism. 32(3). 540–559. 14 indexed citations
4.
Gretzel, Ulrike & Chulmo Koo. (2021). Smart tourism cities: a duality of place where technology supports the convergence of touristic and residential experiences. Asia Pacific Journal of Tourism Research. 26(4). 352–364. 102 indexed citations
5.
Šegota, Tina, Μαριάννα Σιγάλα, Ulrike Gretzel, et al.. (2019). Future agendas in urban tourism research: special editorial. International Journal of Tourism Cities. 5(2). 109–124. 11 indexed citations
6.
Gretzel, Ulrike, et al.. (2019). Smart destination brands: semiotic analysis of visual and verbal signs. International Journal of Tourism Cities. 5(4). 560–580. 52 indexed citations
7.
Gretzel, Ulrike & Anne Hardy. (2019). #VanLife: materiality, makeovers and mobility amongst digital nomads.. Ereview of tourism research. 16. 1–9. 28 indexed citations
8.
Filho, Luiz Mendes, et al.. (2019). ICT Practices and Isomorphism in Tourism: Insights from Hotel Managers in Brazil. Ereview of tourism research. 17(2). 1 indexed citations
9.
Gretzel, Ulrike, Lina Zhong, & Chulmo Koo. (2016). Application of smart tourism to cities. International Journal of Tourism Cities. 2(2). 94 indexed citations
10.
Hardy, Anne, Ulrike Gretzel, & JB Kirkpatrick. (2014). Understanding the Free/Low Cost Camping Recreational Vehicle Traveller: An exploration of actions and attitudes. eCite Digital Repository (University of Tasmania). 1 indexed citations
11.
Gretzel, Ulrike, Μαριάννα Σιγάλα, & Evangelos Christou. (2012). Social media change the name of the game in the tourism and hospitality industries. Therapeutic Innovation & Regulatory Science. 54(2). 418–423. 1 indexed citations
12.
Gretzel, Ulrike, et al.. (2012). A Taxonomy of Mobile Applications in Tourism. Research Online (University of Wollongong). 10(2). 47–50. 85 indexed citations
13.
Gretzel, Ulrike, et al.. (2011). Teaching Based on TEFI Values: A Case Study. Journal of Teaching in Travel & Tourism. 11(1). 94–106. 18 indexed citations
14.
Gretzel, Ulrike & Myung‐Hwa Kang. (2011). Measuring Ongoing Travel Information Search. 244. 2 indexed citations
15.
Gretzel, Ulrike, et al.. (2010). Information and Communication Technologies in Tourism 2010: Proceedings of the International Conference. 51(11). 924–30. 10 indexed citations
16.
Lee, Woojin & Ulrike Gretzel. (2010). Tourism Students' Mental Imagery Ability: Implications for Multimedia Learning Environments. Journal of Teaching in Travel & Tourism. 10(4). 289–311. 7 indexed citations
17.
Park, Young A & Ulrike Gretzel. (2010). Influence of Consumers' Online Decision-Making Style on Comparison Shopping Proneness and Perceived Usefulness of Comparison Shopping Tools. Journal of electronic commerce research. 11(4). 342–354. 43 indexed citations
18.
Fesenmaier, Daniel R., et al.. (2009). Travelers' use of the internet, 2009 edition. Seminars in Immunopathology. 31(4). 497–511. 8 indexed citations
19.
Gretzel, Ulrike. (2006). Consumer generated content - trends and implications for branding.. Ereview of tourism research. 4(3). 9–11. 110 indexed citations
20.
Fesenmaier, Daniel R. & Ulrike Gretzel. (2004). Consumer responses to preference elicitation processes in destination recommendation systems. Archives of Oral Biology. 25(2). 95–101. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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