Ann Kronrod

1.7k total citations
29 papers, 1.1k citations indexed

About

Ann Kronrod is a scholar working on Sociology and Political Science, Marketing and Experimental and Cognitive Psychology. According to data from OpenAlex, Ann Kronrod has authored 29 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 10 papers in Marketing and 7 papers in Experimental and Cognitive Psychology. Recurrent topics in Ann Kronrod's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Communication and Language (6 papers) and Language, Discourse, Communication Strategies (4 papers). Ann Kronrod is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Communication and Language (6 papers) and Language, Discourse, Communication Strategies (4 papers). Ann Kronrod collaborates with scholars based in United States, Israel and Netherlands. Ann Kronrod's co-authors include Amir Grinstein, Luc Wathieu, Sheldon Danziger, Jeffrey K. Lee, Rachel Giora, Ofer Fein, Joel Huber, David Katz, Henrik Hagtvedt and Catherine L. Caldwell‐Harris and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Ann Kronrod

27 papers receiving 1.0k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ann Kronrod United States	15	571	458	221	178	140	29	1.1k
Charles S. Gulas United States	14	832 1.5×	407 0.9×	180 0.8×	123 0.7×	488 3.5×	24	1.5k
Yih Hwai Lee Singapore	13	753 1.3×	484 1.1×	18 0.1×	211 1.2×	174 1.2×	23	1.1k
Fridanna Maricchiolo Italy	14	169 0.3×	255 0.6×	287 1.3×	83 0.5×	232 1.7×	37	799
Adilson Borges France	20	898 1.6×	353 0.8×	135 0.6×	80 0.4×	155 1.1×	45	1.3k
Nancy M. Puccinelli United States	15	1.3k 2.3×	546 1.2×	25 0.1×	249 1.4×	349 2.5×	26	1.8k
JoAndrea Hoegg Canada	19	903 1.6×	543 1.2×	42 0.2×	277 1.6×	464 3.3×	30	1.5k
Nader T. Tavassoli United Kingdom	19	754 1.3×	495 1.1×	15 0.1×	306 1.7×	317 2.3×	36	1.5k
Zhuowei Huang United States	14	474 0.8×	779 1.7×	122 0.6×	39 0.2×	117 0.8×	41	1.1k
Linda F. Alwitt United States	13	571 1.0×	398 0.9×	145 0.7×	71 0.4×	100 0.7×	28	1.2k

Countries citing papers authored by Ann Kronrod

Since Specialization

Citations

This map shows the geographic impact of Ann Kronrod's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ann Kronrod with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ann Kronrod more than expected).

Fields of papers citing papers by Ann Kronrod

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ann Kronrod. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ann Kronrod. The network helps show where Ann Kronrod may publish in the future.

Co-authorship network of co-authors of Ann Kronrod

This figure shows the co-authorship network connecting the top 25 collaborators of Ann Kronrod. A scholar is included among the top collaborators of Ann Kronrod based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ann Kronrod. Ann Kronrod is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Kronrod, Ann, et al.. (2024). “That’s It!” How Short Exclamations Boost the Effectiveness of Price Communications. Journal of Advertising Research. 64(4). 398–415.

Kronrod, Ann. (2022). Language Research in Marketing. RePEc: Research Papers in Economics. 16(3). 308–421. 5 indexed citations

Kronrod, Ann, et al.. (2022). Promoting new pro-environmental behaviors: The effect of combining encouraging and discouraging messages. Journal of Environmental Psychology. 86. 101945–101945. 31 indexed citations

Kronrod, Ann & Joshua M. Ackerman. (2021). Under-standing: How embodied states shape inference-making. Acta Psychologica. 215. 103276–103276. 1 indexed citations

Kronrod, Ann, Amir Grinstein, & Kerem Shuval. (2021). Think positive! Emotional response to assertiveness in positive and negative language promoting preventive health behaviors. Psychology and Health. 37(11). 1309–1326. 17 indexed citations

Kronrod, Ann, Grant Packard, Sarah G. Moore, et al.. (2020). Where Consumer Behavior Meets Language: Applying Linguistic Methods to Consumer Research. ACR North American Advances. 1 indexed citations

Kronrod, Ann, et al.. (2020). Linguistic Delight Promotes Eating Right: Figurative Language Increases Perceived Enjoyment and Encourages Healthier Food Choices. Health Communication. 36(14). 1898–1908. 12 indexed citations

Kronrod, Ann, et al.. (2019). Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness. Journal of Advertising. 49(1). 61–77. 28 indexed citations

Kronrod, Ann & Joshua M. Ackerman. (2019). I'm so touched! Self-touch increases attitude extremity via self-focused attention. Acta Psychologica. 195. 12–21. 4 indexed citations

10.

Kronrod, Ann, et al.. (2017). 20-F: How People Compose and Detect Insincere Product Reviews: Combining Experimental and Automated-Text-Analysis Approaches. ACR North American Advances. 1 indexed citations

11.

Katz, David, et al.. (2016). Evaluating the effectiveness of a water conservation campaign: Combining experimental and field methods. Journal of Environmental Management. 180. 335–343. 42 indexed citations

12.

Grinstein, Amir & Ann Kronrod. (2015). Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors. Journal of Marketing Research. 53(3). 433–441. 32 indexed citations

13.

Kronrod, Ann, Amir Grinstein, & Luc Wathieu. (2014). Giving By the Bucket, Taking By the Grain: the Gap Between Health Communicators and Consumers. Advances in consumer research. 1 indexed citations

14.

Kronrod, Ann & Sheldon Danziger. (2013). “Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption. Journal of Consumer Research. 40(4). 726–739. 217 indexed citations

15.

Kronrod, Ann, et al.. (2012). Is the Devil in the Details?. Journal of Advertising. 41(4). 103–117. 69 indexed citations

16.

Kronrod, Ann, Amir Grinstein, & Luc Wathieu. (2011). Go Green! Should Environmental Messages Be So Assertive?. SSRN Electronic Journal. 1 indexed citations

17.

Kronrod, Ann, Amir Grinstein, & Luc Wathieu. (2011). Go Green! Should Environmental Messages be So Assertive?. Journal of Marketing. 76(1). 95–102. 299 indexed citations

18.

Kronrod, Ann, Amir Grinstein, & Luc Wathieu. (2009). Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts. SSRN Electronic Journal. 1 indexed citations

19.

Giora, Rachel, et al.. (2004). Weapons of Mass Distraction: Optimal Innovation and Pleasure Ratings. Metaphor and Symbol. 19(2). 115–141. 97 indexed citations

20.

Kronrod, Ann, et al.. (2001). Accessibility theory and referring expressions in newspaper headlines. Journal of Pragmatics. 33(5). 683–699. 31 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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