Ashlee Humphreys

3.9k total citations · 2 hit papers
39 papers, 2.8k citations indexed

About

Ashlee Humphreys is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Ashlee Humphreys has authored 39 papers receiving a total of 2.8k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Marketing, 11 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Ashlee Humphreys's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Management and Organizational Studies (9 papers) and Wine Industry and Tourism (7 papers). Ashlee Humphreys is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Management and Organizational Studies (9 papers) and Wine Industry and Tourism (7 papers). Ashlee Humphreys collaborates with scholars based in United States, Canada and France. Ashlee Humphreys's co-authors include Rebecca Jen-Hui Wang, Kent Grayson, Jonah Berger, Stephan Ludwig, David A. Schweidel, Oded Netzer, Wendy W. Moe, Kathryn A. LaTour, Craig J. Thompson and Gregory S. Carpenter and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Ashlee Humphreys

35 papers receiving 2.6k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Uniting the Tribes: Using Text for Marketing Insight

2019 505 citations Jonah Berger, Ashlee Humphreys et al. Journal of Marketing profile →
Automated Text Analysis for Consumer Research

2017 438 citations Ashlee Humphreys, Rebecca Jen-Hui Wang Journal of Consumer Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Ashlee Humphreys United States	20	1.3k	1.3k	570	555	297	39	2.8k
Markus Giesler Canada	17	1.4k 1.0×	1.1k 0.9×	443 0.8×	292 0.5×	285 1.0×	49	2.7k
Geng Cui Hong Kong	26	1.3k 0.9×	1.3k 1.0×	596 1.0×	495 0.9×	300 1.0×	66	2.8k
Franziska Völckner Germany	22	2.1k 1.6×	1.6k 1.2×	879 1.5×	420 0.8×	145 0.5×	50	3.5k
Dae-Young Kim United States	23	1.2k 0.9×	1.7k 1.3×	563 1.0×	231 0.4×	157 0.5×	109	2.6k
Lyndon Simkin United Kingdom	29	1.6k 1.2×	1000 0.8×	988 1.7×	624 1.1×	108 0.4×	99	2.9k
Daniel Nunan United Kingdom	19	1.1k 0.8×	1.3k 1.0×	709 1.2×	470 0.8×	208 0.7×	36	3.1k
Katharina Petra Zeugner‐Roth France	11	1.2k 0.9×	993 0.8×	594 1.0×	500 0.9×	55 0.2×	13	2.4k
Guy Assaker Lebanon	28	1.1k 0.8×	2.2k 1.6×	955 1.7×	262 0.5×	118 0.4×	57	3.2k
Kim‐Shyan Fam New Zealand	26	1.2k 0.9×	1.4k 1.1×	543 1.0×	493 0.9×	81 0.3×	116	2.7k
Marc Fetscherin United States	26	1.7k 1.3×	1.5k 1.1×	683 1.2×	1.0k 1.9×	100 0.3×	77	3.3k

Countries citing papers authored by Ashlee Humphreys

Since Specialization

Citations

This map shows the geographic impact of Ashlee Humphreys's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ashlee Humphreys with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ashlee Humphreys more than expected).

Fields of papers citing papers by Ashlee Humphreys

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ashlee Humphreys. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ashlee Humphreys. The network helps show where Ashlee Humphreys may publish in the future.

Co-authorship network of co-authors of Ashlee Humphreys

This figure shows the co-authorship network connecting the top 25 collaborators of Ashlee Humphreys. A scholar is included among the top collaborators of Ashlee Humphreys based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ashlee Humphreys. Ashlee Humphreys is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Carpenter, Gregory S., et al.. (2025). Avant-Garde Market Driving. Journal of Marketing.

Epp, Amber M. & Ashlee Humphreys. (2025). Collaborating with Generative AI in Consumer Culture Research. Journal of Consumer Research. 52(1). 32–48. 3 indexed citations

Corciolani, Matteo, Elisa Giuliani, Ashlee Humphreys, et al.. (2022). Lost and Found in Translation: How Firms Use Anisomorphism to Manage the Institutional Complexity of CSR. Journal of Management Studies. 61(2). 413–444. 16 indexed citations

Berger, Jonah, Grant Packard, Reihane Boghrati, et al.. (2022). Marketing insights from text analysis. Marketing Letters. 33(3). 365–377. 23 indexed citations

Ludwig, Stephan, et al.. (2021). Writing for Impact in Service Research. Journal of Service Research. 24(4). 480–499. 6 indexed citations

Kronrod, Ann, Grant Packard, Sarah G. Moore, et al.. (2020). Where Consumer Behavior Meets Language: Applying Linguistic Methods to Consumer Research. ACR North American Advances. 1 indexed citations

Huff, Aimee Dinnín, Ashlee Humphreys, & Sarah J. S. Wilner. (2020). The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market. Journal of Consumer Research. 48(1). 22–50. 51 indexed citations

Humphreys, Ashlee, Mathew S. Isaac, & Rebecca Jen-Hui Wang. (2020). Construal Matching in Online Search: Applying Text Analysis to Illuminate the Consumer Decision Journey. Journal of Marketing Research. 58(6). 1101–1119. 74 indexed citations

Berger, Jonah, Ashlee Humphreys, Stephan Ludwig, et al.. (2019). Uniting the Tribes: Using Text for Marketing Insight. Journal of Marketing. 84(1). 1–25. 505 indexed citations breakdown →

10.

Humphreys, Ashlee, Damien Chaney, & Karim Ben Slimane. (2016). Megamarketing in Contested Markets: The Struggle between Maintaining and Disrupting Institutions. Thunderbird International Business Review. 59(5). 613–622. 7 indexed citations

11.

Chaney, Damien, Karim Ben Slimane, & Ashlee Humphreys. (2015). Megamarketing expanded by neo-institutional theory. HAL (Le Centre pour la Communication Scientifique Directe). 1 indexed citations

12.

Chaney, Damien, Karim Ben Slimane, & Ashlee Humphreys. (2015). Megamarketing expanded by neo-institutional theory. Journal of Strategic Marketing. 24(6). 470–483. 27 indexed citations

13.

Smith, Andrew & Ashlee Humphreys. (2014). Professional Contests and the Emergence of Social Media As an Institutional Field. ACR North American Advances. 1 indexed citations

14.

Block, Martin P., Kalyan Raman, Sang Lee, et al.. (2014). The relationship between self-report of depression and media usage. Frontiers in Human Neuroscience. 8. 712–712. 29 indexed citations

15.

Thyroff, Anastasia, Ashlee Humphreys, Emınegül Karababa, et al.. (2012). Market System Dynamics: the Value of and the Open Questions Associated With Studying Markets in Consumer Culture Theory. ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam). 40. 1096–1097. 4 indexed citations

16.

Humphreys, Ashlee. (2010). Megamarketing: The Creation of Markets as a Social Process. Journal of Marketing. 74(2). 1–19. 279 indexed citations

17.

Humphreys, Ashlee. (2010). Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling. Journal of Consumer Research. 37(3). 490–510. 234 indexed citations

18.

Humphreys, Ashlee & Robert V. Kozinets. (2009). The Construction of Value in Attention Economies. ACR North American Advances. 3 indexed citations

19.

Humphreys, Ashlee. (2008). Understanding Collaboration and Collective Production: New Insights on Consumer Co- Production. 2 indexed citations

20.

Giesler, Markus & Ashlee Humphreys. (2007). Tensions Between Access and Ownership in the Media Marketplace. ACR North American Advances. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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