Naomi Mandel

6.0k total citations · 3 hit papers
49 papers, 3.9k citations indexed

About

Naomi Mandel is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Naomi Mandel has authored 49 papers receiving a total of 3.9k indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 16 papers in Social Psychology and 10 papers in Sociology and Political Science. Recurrent topics in Naomi Mandel's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Behavioral Health and Interventions (8 papers) and Consumer Retail Behavior Studies (7 papers). Naomi Mandel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Behavioral Health and Interventions (8 papers) and Consumer Retail Behavior Studies (7 papers). Naomi Mandel collaborates with scholars based in United States, Netherlands and Australia. Naomi Mandel's co-authors include Dirk Smeesters, Stephen M. Nowlis, Rajiv K. Sinha, Jonathan Levav, Adam D. Galinsky, Derek D. Rucker, Daniele Mathras, Katherine E. Loveland, Adam B. Cohen and David Glen Mick and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Naomi Mandel

47 papers receiving 3.5k citations

Hit Papers

The Construction of Preference 2006 2026 2012 2019 2006 2016 2015 100 200 300 400 500

Peers

Naomi Mandel
Rajagopal Raghunathan United States
Ann L. McGill United States
Cynthia Cryder United States
David M. Hardesty United States
Aimée Drolet United States
Julie R. Irwin United States
Rebecca K. Ratner United States
Michel Tuan Pham United States
Katherine White United States
Naomi Mandel
Citations per year, relative to Naomi Mandel Naomi Mandel (= 1×) peers Katherine White

Countries citing papers authored by Naomi Mandel

Since Specialization
Citations

This map shows the geographic impact of Naomi Mandel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Naomi Mandel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Naomi Mandel more than expected).

Fields of papers citing papers by Naomi Mandel

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Naomi Mandel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Naomi Mandel. The network helps show where Naomi Mandel may publish in the future.

Co-authorship network of co-authors of Naomi Mandel

This figure shows the co-authorship network connecting the top 25 collaborators of Naomi Mandel. A scholar is included among the top collaborators of Naomi Mandel based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Naomi Mandel. Naomi Mandel is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Xie, Yi, Naomi Mandel, & Meryl P. Gardner. (2021). Not all dieters are the same: Development of the Diet Balancing Scale. Journal of Business Research. 133. 143–157. 6 indexed citations
2.
Samper, Adriana, et al.. (2021). Activity apprehension in experiential purchases. Journal of Services Marketing. 35(4). 516–534. 1 indexed citations
3.
Mandel, Naomi, et al.. (2020). Compensatory routes to object attachment. Current Opinion in Psychology. 39. 55–59. 25 indexed citations
4.
Mandel, Naomi, et al.. (2019). What Influences Consumer Evaluation of Genetically Modified Foods?. Journal of Public Policy & Marketing. 38(2). 263–279. 34 indexed citations
5.
Mandel, Naomi, et al.. (2017). Putting on a Show Or Showing My True Self? Exploring Consumers’ Desire to Signal Accurate Versus Enhanced Identities. ACR North American Advances. 1 indexed citations
6.
Mandel, Naomi, et al.. (2017). Sugar, perceived healthfulness, and satiety: When does a sugary preload lead people to eat more?. Appetite. 114. 338–349. 9 indexed citations
7.
Ruvio, Ayalla, Naomi Mandel, & Élodie Gentina. (2016). Reciprocal Altruism As a Motivation For Sharing: Sharing Up Verses Sharing Down. ACR North American Advances. 1 indexed citations
8.
Fernandes, Daniel Silva, Naomi Mandel, & Dirk Smeesters. (2010). The Spice of Life: Effects of Mortality Anxiety on Preference For Variety. ACR North American Advances. 1 indexed citations
9.
Loveland, Katherine E., Dirk Smeesters, & Naomi Mandel. (2010). Still Preoccupied with 1995: The Need to Belong and Preference for Nostalgic Products. Journal of Consumer Research. 37(3). 393–408. 221 indexed citations
10.
Scott, Maura L., Stephen M. Nowlis, & Naomi Mandel. (2009). Consumer Usage of Ultra-Concentrated Products. ACR North American Advances. 1 indexed citations
11.
Smeesters, Dirk, et al.. (2009). “Still Preoccupied With 1985: the Effect of Imagined Interaction on Preference For Nostalgic Products”. ACR North American Advances. 1 indexed citations
12.
Smeesters, Dirk, Thomas Mussweiler, & Naomi Mandel. (2008). The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers. ACR North American Advances. 2 indexed citations
13.
Scott, Maura L., Stephen M. Nowlis, Naomi Mandel, & Andrea C. Morales. (2008). Do Diet Foods Make Consumers Heavier? the Effect of Reduced Calorie Packages on the Consumption Behavior of Dieters and Non-Dieters. ACR North American Advances. 1 indexed citations
14.
Mandel, Naomi & Dirk Smeesters. (2008). The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for High- and Low-Self-Esteem Consumers. EUR Research Repository (Erasmus University Rotterdam). 1 indexed citations
15.
Sinha, Rajiv K. & Naomi Mandel. (2008). Preventing Digital Music Piracy: The Carrot or the Stick?. Journal of Marketing. 72(1). 1–15. 140 indexed citations
16.
Mandel, Naomi & Dirk Smeesters. (2007). Shop ‘Til You Drop: the Effect of Mortality Salience on Consumption Quantity. ACR North American Advances. 1 indexed citations
17.
Lichtenstein, Sarah, Cass R. Sunstein, Paul Slovic, et al.. (2006). The Construction of Preference. Cambridge University Press eBooks. 569 indexed citations breakdown →
18.
Mandel, Naomi & Eric J. Johnson. (2002). When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices. Journal of Consumer Research. 29(2). 235–245. 8 indexed citations
19.
Mandel, Naomi. (2000). Priming, shifting selves and decision making: The role of personal meaning systems in consumer *choice. Indian Journal of Cancer. 49(3). 303–8. 2 indexed citations
20.
Mandel, Naomi & Steven J. Heine. (1999). Terror Management and Marketing: He Who Dies With the Most Toys Wins. ACR North American Advances. 100 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026