Naomi Mandel
- Marketing top 0.2%
- Sociology and Political Science top 0.5%
- Social Psychology top 1%
- Applied Psychology top 1%
- Organizational Behavior and Human Resource Management top 2%
- Co-authors
- Dirk SmeestersStephen M. NowlisRajiv K. SinhaJonathan LevavAdam D. GalinskyDerek D. RuckerDaniele MathrasKatherine E. Loveland
- Topics
- Consumer Behavior in Brand Consumption and Identification (14 papers)Behavioral Health and Interventions (8 papers)Consumer Retail Behavior Studies (7 papers)
- Partner nations
- United StatesNetherlandsAustralia
In The Last Decade
Naomi Mandel
47 papers receiving 3.5k citations
Hit Papers
Peers
Comparison fields: 5 of 142
- Marketing 1.7k
- Sociology and Political Science 1.5k
- Social Psychology 1.0k
- Applied Psychology 474
- Organizational Behavior and Human Resource Management 436
Countries citing papers authored by Naomi Mandel
This map shows the geographic impact of Naomi Mandel's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Naomi Mandel with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Naomi Mandel more than expected).
Fields of papers citing papers by Naomi Mandel
This network shows the impact of papers produced by Naomi Mandel. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Naomi Mandel. The network helps show where Naomi Mandel may publish in the future.
Co-authorship network of co-authors of Naomi Mandel
This figure shows the co-authorship network connecting the top 25 collaborators of Naomi Mandel. A scholar is included among the top collaborators of Naomi Mandel based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Naomi Mandel. Naomi Mandel is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 6 | |
| 2 | 1 | |
| 3 | 25 | |
| 4 | 34 | |
| 5 | Putting on a Show Or Showing My True Self? Exploring Consumers’ Desire to Signal Accurate Versus Enhanced Identities | 1 |
| 6 | 9 | |
| 7 | Reciprocal Altruism As a Motivation For Sharing: Sharing Up Verses Sharing Down | 1 |
| 8 | The Spice of Life: Effects of Mortality Anxiety on Preference For Variety | 1 |
| 9 | 221 | |
| 10 | Consumer Usage of Ultra-Concentrated Products | 1 |
| 11 | “Still Preoccupied With 1985: the Effect of Imagined Interaction on Preference For Nostalgic Products” | 1 |
| 12 | The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers | 2 |
| 13 | Do Diet Foods Make Consumers Heavier? the Effect of Reduced Calorie Packages on the Consumption Behavior of Dieters and Non-Dieters | 1 |
| 14 | The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for High- and Low-Self-Esteem Consumers | 1 |
| 15 | 140 | |
| 16 | Shop ‘Til You Drop: the Effect of Mortality Salience on Consumption Quantity | 1 |
| 17 | The Construction of Preferencebreakdown → | 569 |
| 18 | 8 | |
| 19 | 2 | |
| 20 | Terror Management and Marketing: He Who Dies With the Most Toys Wins | 100 |
About Naomi Mandel
Naomi Mandel is a scholar working on Marketing, Applied Psychology and General Decision Sciences, having authored 49 papers that have together received 3.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Behavioral Health and Interventions (8 papers) and Consumer Retail Behavior Studies (7 papers). The work is most often cited by research in Marketing (1.7k citations), General Decision Sciences (314 citations) and Applied Psychology (474 citations). Naomi Mandel has collaborated with scholars based in United States, Netherlands and Australia. Frequent co-authors include Dirk Smeesters, Stephen M. Nowlis, Rajiv K. Sinha, Jonathan Levav, Adam D. Galinsky, Derek D. Rucker, Daniele Mathras, Katherine E. Loveland, Adam B. Cohen and David Glen Mick. Their work appears in journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.