Vicki G. Morwitz
- Marketing top 0.1%
- Sociology and Political Science top 0.5%
- Organizational Behavior and Human Resource Management top 1%
- Economics and Econometrics top 2%
- General Decision Sciences top 0.5%
- Co-authors
- Pierre ChandonEric J. JohnsonWerner ReinartzEric GreenleafManoj ThomasGavan J. FitzsimonsZeynep Gürhan‐CanlıDavid C. Schmittlein
- Topics
- Consumer Behavior in Brand Consumption and Identification (31 papers)Consumer Market Behavior and Pricing (26 papers)Decision-Making and Behavioral Economics (24 papers)
- Partner nations
- United StatesUnited KingdomCanada
In The Last Decade
Vicki G. Morwitz
92 papers receiving 4.4k citations
Hit Papers
Peers
Comparison fields: 5 of 146
- Marketing 2.9k
- Sociology and Political Science 1.6k
- Organizational Behavior and Human Resource Management 840
- Economics and Econometrics 662
- General Decision Sciences 601
Countries citing papers authored by Vicki G. Morwitz
This map shows the geographic impact of Vicki G. Morwitz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vicki G. Morwitz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vicki G. Morwitz more than expected).
Fields of papers citing papers by Vicki G. Morwitz
This network shows the impact of papers produced by Vicki G. Morwitz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vicki G. Morwitz. The network helps show where Vicki G. Morwitz may publish in the future.
Co-authorship network of co-authors of Vicki G. Morwitz
This figure shows the co-authorship network connecting the top 25 collaborators of Vicki G. Morwitz. A scholar is included among the top collaborators of Vicki G. Morwitz based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Vicki G. Morwitz. Vicki G. Morwitz is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 3 | |
| 3 | 1 | |
| 4 | 2 | |
| 5 | Do Survey Invitations Affect Non-Respondents? | 1 |
| 6 | Dirty Motivation: Using Donations to Mitigate Overhead Aversion | 2 |
| 7 | Because We’Re Partners: How Social Values and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts | 9 |
| 8 | 58 | |
| 9 | 39 | |
| 10 | Buying What You Can Get For Free: How Self-Presentation Motives Influence Payment Decisions in Pay-What-You-Want Contexts | 7 |
| 11 | 117 | |
| 12 | Influencing feature price tradeoff decisions in CBC experiments | 3 |
| 13 | Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates | 2 |
| 14 | The Effect of Exposure to Narrow Versus Broad Categorizations on Subsequent Decision Making | 2 |
| 15 | Brand in hand? a contextualised account of adolescents' mobile phone consupmtion | 1 |
| 16 | The effect of survey measurement on respondent behaviour: Research Articles | 1 |
| 17 | Special Session Summary Effects of Framing on Magnitude Perceptions of Prices | 2 |
| 18 | 435 | |
| 19 | Divide and Prosper: Consumers' Reaction to Partitioned Prices | 85 |
| 20 | The Stochastic Modeling of Purchase Intentions and Behavior | 1 |
About Vicki G. Morwitz
Vicki G. Morwitz is a scholar working on General Decision Sciences, Marketing and Applied Psychology, having authored 98 papers that have together received 4.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (31 papers), Consumer Market Behavior and Pricing (26 papers) and Decision-Making and Behavioral Economics (24 papers). The work is most often cited by research in General Decision Sciences (601 citations), Marketing (2.9k citations) and Applied Psychology (568 citations). Vicki G. Morwitz has collaborated with scholars based in United States, United Kingdom and Canada. Frequent co-authors include Pierre Chandon, Eric J. Johnson, Werner Reinartz, Eric Greenleaf, Manoj Thomas, Gavan J. Fitzsimons, Zeynep Gürhan‐Canlı, David C. Schmittlein, Sankar Sen and Sucharita Chandran. Their work appears in journals such as Journal of Marketing, Management Science and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.