Vicki G. Morwitz

6.8k total citations · 1 hit paper
98 papers, 4.9k citations indexed

About

Vicki G. Morwitz is a scholar working on Marketing, General Decision Sciences and Sociology and Political Science. According to data from OpenAlex, Vicki G. Morwitz has authored 98 papers receiving a total of 4.9k indexed citations (citations by other indexed papers that have themselves been cited), including 54 papers in Marketing, 24 papers in General Decision Sciences and 22 papers in Sociology and Political Science. Recurrent topics in Vicki G. Morwitz's work include Consumer Behavior in Brand Consumption and Identification (31 papers), Consumer Market Behavior and Pricing (26 papers) and Decision-Making and Behavioral Economics (24 papers). Vicki G. Morwitz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (31 papers), Consumer Market Behavior and Pricing (26 papers) and Decision-Making and Behavioral Economics (24 papers). Vicki G. Morwitz collaborates with scholars based in United States, United Kingdom and Canada. Vicki G. Morwitz's co-authors include Pierre Chandon, Eric J. Johnson, Werner Reinartz, Eric Greenleaf, Manoj Thomas, Gavan J. Fitzsimons, Zeynep Gürhan‐Canlı, David C. Schmittlein, Sankar Sen and Sucharita Chandran and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Vicki G. Morwitz

92 papers receiving 4.4k citations

Hit Papers

Do Intentions Really Pred... 2005 2026 2012 2019 2005 100 200 300 400 500

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Vicki G. Morwitz United States 34 2.9k 1.6k 840 662 601 98 4.9k
Priya Raghubir United States 34 3.1k 1.1× 1.1k 0.7× 746 0.9× 515 0.8× 666 1.1× 87 4.9k
Klaus Wertenbroch France 22 2.7k 0.9× 1.5k 1.0× 744 0.9× 931 1.4× 1.2k 2.0× 47 5.6k
Susan M. Broniarczyk United States 26 2.7k 0.9× 1.2k 0.8× 842 1.0× 412 0.6× 349 0.6× 40 3.6k
Leigh McAlister United States 33 3.8k 1.3× 1.3k 0.8× 1.2k 1.4× 994 1.5× 417 0.7× 66 5.4k
J. Wesley Hutchinson United States 24 4.2k 1.5× 2.2k 1.4× 1.1k 1.3× 457 0.7× 503 0.8× 55 6.7k
Alexander Chernev United States 22 2.0k 0.7× 770 0.5× 430 0.5× 400 0.6× 433 0.7× 54 3.3k
Mary Frances Luce United States 29 2.2k 0.8× 1.4k 0.9× 703 0.8× 1.0k 1.5× 1.5k 2.5× 60 5.5k
S. Ratneshwar United States 31 2.6k 0.9× 1.6k 1.0× 817 1.0× 286 0.4× 316 0.5× 57 4.0k
Dilip Soman Canada 33 1.9k 0.7× 773 0.5× 476 0.6× 1.0k 1.6× 1.2k 2.1× 92 4.2k
Xavier Drèze United States 27 3.8k 1.3× 1.7k 1.1× 920 1.1× 676 1.0× 192 0.3× 39 5.0k

Countries citing papers authored by Vicki G. Morwitz

Since Specialization
Citations

This map shows the geographic impact of Vicki G. Morwitz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vicki G. Morwitz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vicki G. Morwitz more than expected).

Fields of papers citing papers by Vicki G. Morwitz

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Vicki G. Morwitz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vicki G. Morwitz. The network helps show where Vicki G. Morwitz may publish in the future.

Co-authorship network of co-authors of Vicki G. Morwitz

This figure shows the co-authorship network connecting the top 25 collaborators of Vicki G. Morwitz. A scholar is included among the top collaborators of Vicki G. Morwitz based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Vicki G. Morwitz. Vicki G. Morwitz is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Spann, Martin, Marco Bertini, Oded Koenigsberg, et al.. (2025). Algorithmic pricing: Implications for marketing strategy and regulation. International Journal of Research in Marketing. 2 indexed citations
2.
Spann, Martin, Marco Bertini, Oded Koenigsberg, et al.. (2024). Algorithmic Pricing: Implications for Consumers, Managers, and Regulators. SSRN Electronic Journal. 1 indexed citations
3.
Schmidt, Kristina, Walter Herzog, Maik Hammerschmidt, & Vicki G. Morwitz. (2020). Do Survey Invitations Affect Non-Respondents?. ACR North American Advances. 1 indexed citations
4.
Morwitz, Vicki G., et al.. (2019). Dirty Motivation: Using Donations to Mitigate Overhead Aversion. ACR North American Advances. 2 indexed citations
5.
Morwitz, Vicki G., et al.. (2015). Because We’Re Partners: How Social Values and Relationship Norms Influence Consumer Payments in Pay-What-You-Want Contexts. ACR North American Advances. 9 indexed citations
6.
Cerf, Moran, Eric Greenleaf, Tom Meyvis, & Vicki G. Morwitz. (2015). Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications. Journal of Marketing Research. 52(4). 530–545. 18 indexed citations
7.
Morwitz, Vicki G.. (2014). Consumers' Purchase Intentions and their Behavior. RePEc: Research Papers in Economics. 7(3). 181–230. 58 indexed citations
8.
Lynch, John, Joseph W. Alba, Aradhna Krishna, Vicki G. Morwitz, & Zeynep Gürhan‐Canlı. (2012). Knowledge creation in consumer research: Multiple routes, multiple criteria. Journal of Consumer Psychology. 22(4). 473–485. 88 indexed citations
9.
Morwitz, Vicki G., et al.. (2011). Buying What You Can Get For Free: How Self-Presentation Motives Influence Payment Decisions in Pay-What-You-Want Contexts. ACR North American Advances. 7 indexed citations
10.
Tang, Jane, et al.. (2009). Influencing feature price tradeoff decisions in CBC experiments. London School of Economics and Political Science Research Online (London School of Economics and Political Science). 3 indexed citations
11.
Morwitz, Vicki G., et al.. (2008). The Effect of Exposure to Narrow Versus Broad Categorizations on Subsequent Decision Making. ACR North American Advances. 2 indexed citations
12.
Ülkümen, Gülden, Manoj Thomas, & Vicki G. Morwitz. (2008). Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates. SSRN Electronic Journal. 2 indexed citations
13.
Grant, Ian, Stephanie O’Donohoe, Gavan J. Fitzsimons, & Vicki G. Morwitz. (2007). Brand in hand? a contextualised account of adolescents' mobile phone consupmtion. Advances in consumer research. 34. 280–285. 1 indexed citations
14.
Morwitz, Vicki G.. (2005). The effect of survey measurement on respondent behaviour: Research Articles. Applied Stochastic Models in Business and Industry. 21(4). 451–455. 1 indexed citations
15.
Thomas, Manoj & Vicki G. Morwitz. (2004). Special Session Summary Effects of Framing on Magnitude Perceptions of Prices. ACR North American Advances. 2 indexed citations
16.
Chandon, Pierre & Vicki G. Morwitz. (2003). The Short- and Long-Term Effects of Measuring Purchase Intentions On Repeat Purchasing. 1 indexed citations
17.
Sen, Sankar, Zeynep Gürhan‐Canlı, & Vicki G. Morwitz. (2001). Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts. Journal of Consumer Research. 28(3). 399–417. 435 indexed citations
18.
Young, Martin R., Wayne S. DeSarbo, & Vicki G. Morwitz. (1998). The Stochastic Modeling of Purchase Intentions and Behavior. Deep Blue (University of Michigan). 1 indexed citations
19.
Morwitz, Vicki G., Eric Greenleaf, & Eric J. Johnson. (1998). Divide and Prosper: Consumers' Reaction to Partitioned Prices. SSRN Electronic Journal. 85 indexed citations
20.
Morwitz, Vicki G., et al.. (1996). Do Polls Reflect Opinions or Do Opinions Reflect Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior. Journal of Consumer Research. 23(1). 53–53. 78 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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