Vicki G. Morwitz

94 papers and 5.0k indexed citations i.

About

Vicki G. Morwitz is a scholar working on Marketing, General Decision Sciences and Sociology and Political Science. According to data from OpenAlex, Vicki G. Morwitz has authored 94 papers receiving a total of 5.0k indexed citations (citations by other indexed papers that have themselves been cited), including 51 papers in Marketing, 27 papers in General Decision Sciences and 20 papers in Sociology and Political Science. Recurrent topics in Vicki G. Morwitz’s work include Consumer Behavior in Brand Consumption and Identification (28 papers), Decision-Making and Behavioral Economics (27 papers) and Consumer Market Behavior and Pricing (23 papers). Vicki G. Morwitz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Decision-Making and Behavioral Economics (27 papers) and Consumer Market Behavior and Pricing (23 papers). Vicki G. Morwitz collaborates with scholars based in United States, France and United Kingdom. Vicki G. Morwitz's co-authors include Gavan J. Fitzsimons, David C. Schmittlein, Manoj Thomas, Pierre Chandon, Eric J. Johnson, Eric Greenleaf, Werner Reinartz, Zeynep Gürhan‐Canlı, Sankar Sen and Sucharita Chandran and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Co-authorship network of co-authors of Vicki G. Morwitz i

Fields of papers citing papers by Vicki G. Morwitz

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Vicki G. Morwitz. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vicki G. Morwitz. The network helps show where Vicki G. Morwitz may publish in the future.

Countries citing papers authored by Vicki G. Morwitz

Since Specialization
Citations

This map shows the geographic impact of Vicki G. Morwitz's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vicki G. Morwitz with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vicki G. Morwitz more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2025