Klaus Wertenbroch

7.9k citations
47 papers · 5.6k indexed · 4 hit papers · h-index 22
Topics
Decision-Making and Behavioral Economics (24 papers)Consumer Market Behavior and Pricing (11 papers)Behavioral Health and Interventions (11 papers)

In The Last Decade

Klaus Wertenbroch

46 papers receiving 5.0k citations

Hit Papers

Consumer Choice between Hedonic and Utilitarian Goods1998202620072016200020021998200250010001.5k

Peers

Klaus Wertenbroch
Comparison fields: 5 of 139
  • Marketing 2.7k
  • Sociology and Political Science 1.5k
  • General Decision Sciences 1.2k
  • Applied Psychology 951
  • Economics and Econometrics 931
Replace Mary Frances Luce with:
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Klaus Wertenbroch relative to Mary Frances Luce United States Mary Frances Luce's profile →
Citations per field
00.5×1.5×2.2×
Mary Frances Luce · 1×
Citations per year

Countries citing papers authored by Klaus Wertenbroch

Since Specialization
Citations

This map shows the geographic impact of Klaus Wertenbroch's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Klaus Wertenbroch with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Klaus Wertenbroch more than expected).

Fields of papers citing papers by Klaus Wertenbroch

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Klaus Wertenbroch. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Klaus Wertenbroch. The network helps show where Klaus Wertenbroch may publish in the future.

Co-authorship network of co-authors of Klaus Wertenbroch

This figure shows the co-authorship network connecting the top 25 collaborators of Klaus Wertenbroch. A scholar is included among the top collaborators of Klaus Wertenbroch based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Klaus Wertenbroch. Klaus Wertenbroch is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 6
2 4
3 26
4 16
5 14
6 3
7 100
8
The Dark Side of Microtargeting: Predicting Consumers’ Preferences Threatens Their Sense of Free Will
4
9 180
10 6
11 2
12 28
13
Ego Depletion and Cognitive Load: Same Or Different Constructs?
2
14 23
15 52
16
Hedonic Interactions between Choice and Consumption
6
17
Measuring Consumers' Willingness to Pay at the Point of Purchasebreakdown →
522
18 35
19 10
20
Measuring Consumer Willingness to Pay at the Point of Purchase
79

About Klaus Wertenbroch

Klaus Wertenbroch is a scholar working on General Decision Sciences, Applied Psychology and Marketing, having authored 47 papers that have together received 5.6k indexed citations. Recurring topics across this work include Decision-Making and Behavioral Economics (24 papers), Consumer Market Behavior and Pricing (11 papers) and Behavioral Health and Interventions (11 papers). The work is most often cited by research in General Decision Sciences (1.2k citations), Marketing (2.7k citations) and Applied Psychology (951 citations). Klaus Wertenbroch has collaborated with scholars based in France, United States and Singapore. Frequent co-authors include Ravi Dhar, Dan Ariely, Bernd Skiera, Ziv Carmon, Marcel Zeelenberg, Joel Huber, Amitava Chattopadhyay, Dilip Soman, Rebecca K. Ratner and Joachim Vosgerau. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Research and Psychological Science.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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