Klaus Wertenbroch

7.9k total citations · 4 hit papers
47 papers, 5.6k citations indexed

About

Klaus Wertenbroch is a scholar working on General Decision Sciences, Marketing and Sociology and Political Science. According to data from OpenAlex, Klaus Wertenbroch has authored 47 papers receiving a total of 5.6k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in General Decision Sciences, 18 papers in Marketing and 15 papers in Sociology and Political Science. Recurrent topics in Klaus Wertenbroch's work include Decision-Making and Behavioral Economics (24 papers), Consumer Market Behavior and Pricing (11 papers) and Behavioral Health and Interventions (11 papers). Klaus Wertenbroch is often cited by papers focused on Decision-Making and Behavioral Economics (24 papers), Consumer Market Behavior and Pricing (11 papers) and Behavioral Health and Interventions (11 papers). Klaus Wertenbroch collaborates with scholars based in France, United States and Singapore. Klaus Wertenbroch's co-authors include Ravi Dhar, Dan Ariely, Bernd Skiera, Ziv Carmon, Marcel Zeelenberg, Joel Huber, Amitava Chattopadhyay, Dilip Soman, Rebecca K. Ratner and Joachim Vosgerau and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Psychological Science.

In The Last Decade

Klaus Wertenbroch

46 papers receiving 5.0k citations

Hit Papers

Consumer Choice between Hedonic and Utilitarian Goods 1998 2026 2007 2016 2000 2002 1998 2002 500 1000 1.5k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Consumer Choice between Hedonic and Utilitarian Goods
    2000 1.6k citations Ravi Dhar, Klaus Wertenbroch Journal of Marketing Research profile →
  2. Procrastination, Deadlines, and Performance: Self-Control by Precommitment
    2002 805 citations Klaus Wertenbroch et al. profile →
  3. Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice
    1998 611 citations Klaus Wertenbroch profile →
  4. Measuring Consumers' Willingness to Pay at the Point of Purchase
    2002 522 citations Klaus Wertenbroch, Bernd Skiera Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Klaus Wertenbroch France 22 2.7k 1.5k 1.2k 951 931 47 5.6k
Mary Frances Luce United States 29 2.2k 0.8× 1.4k 0.9× 1.5k 1.3× 922 1.0× 1.0k 1.1× 60 5.5k
Stephen M. Nowlis United States 28 2.2k 0.8× 1.1k 0.7× 1.1k 0.9× 731 0.8× 705 0.8× 42 4.3k
Dilip Soman Canada 33 1.9k 0.7× 773 0.5× 1.2k 1.0× 746 0.8× 1.0k 1.1× 92 4.2k
Ran Kivetz United States 21 2.1k 0.8× 959 0.6× 798 0.7× 878 0.9× 417 0.4× 38 3.5k
Vicki G. Morwitz United States 34 2.9k 1.1× 1.6k 1.0× 601 0.5× 568 0.6× 662 0.7× 98 4.9k
Priya Raghubir United States 34 3.1k 1.1× 1.1k 0.7× 666 0.6× 529 0.6× 515 0.6× 87 4.9k
Gavan J. Fitzsimons United States 44 3.1k 1.1× 2.5k 1.6× 575 0.5× 1.4k 1.5× 442 0.5× 127 6.7k
Michel Tuan Pham United States 35 2.7k 1.0× 2.1k 1.4× 639 0.5× 1.1k 1.1× 292 0.3× 82 5.3k
Stephen J. Hoch United States 39 6.3k 2.3× 2.1k 1.4× 1.4k 1.2× 859 0.9× 2.0k 2.1× 59 10.0k
Luk Warlop Belgium 32 2.5k 0.9× 1.6k 1.0× 403 0.3× 604 0.6× 338 0.4× 123 4.8k

Countries citing papers authored by Klaus Wertenbroch

Since Specialization
Citations

This map shows the geographic impact of Klaus Wertenbroch's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Klaus Wertenbroch with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Klaus Wertenbroch more than expected).

Fields of papers citing papers by Klaus Wertenbroch

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Klaus Wertenbroch. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Klaus Wertenbroch. The network helps show where Klaus Wertenbroch may publish in the future.

Co-authorship network of co-authors of Klaus Wertenbroch

This figure shows the co-authorship network connecting the top 25 collaborators of Klaus Wertenbroch. A scholar is included among the top collaborators of Klaus Wertenbroch based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Klaus Wertenbroch. Klaus Wertenbroch is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Puntoni, Stefano & Klaus Wertenbroch. (2024). Being Human in the Age of AI. Journal of the Association for Consumer Research. 9(3). 235–240. 6 indexed citations
2.
3.
Cohen, I. Glenn, et al.. (2023). How AI can learn from the law: putting humans in the loop only on appeal. npj Digital Medicine. 6(1). 16 indexed citations
4.
Wertenbroch, Klaus, et al.. (2022). Intransitivity of Consumer Preferences for Privacy. Journal of Marketing Research. 60(3). 489–507. 14 indexed citations
5.
Wertenbroch, Klaus. (2021). Marketing Automation: Marketing Utopia or Marketing Dystopia?. 13(1). 18–23. 3 indexed citations
6.
Wertenbroch, Klaus, Rom Y. Schrift, Joseph W. Alba, et al.. (2020). Autonomy in consumer choice. Marketing Letters. 31(4). 429–439. 100 indexed citations
7.
Schrift, Rom Y., et al.. (2019). The Dark Side of Microtargeting: Predicting Consumers’ Preferences Threatens Their Sense of Free Will. ACR North American Advances. 4 indexed citations
8.
André, Quentin, Ziv Carmon, Klaus Wertenbroch, et al.. (2017). Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data. RePEc: Research Papers in Economics. 5(1-2). 28–37. 180 indexed citations
9.
Wertenbroch, Klaus. (2016). From the Editor: Manipulation and Marketing: The Elephant in the Room?. RePEc: Research Papers in Economics. 1(3-4). 209–212. 6 indexed citations
10.
Wertenbroch, Klaus. (2015). From the Editor: Rational Choice as the Foundation of Behavioral Research in Marketing. RePEc: Research Papers in Economics. 1(2). 109–111. 2 indexed citations
11.
Frank, Douglas H., Klaus Wertenbroch, & William W. Maddux. (2015). Performance Pay or Redistribution? Cultural Differences in Just-World Beliefs and Preferences for Wage Inequality. SSRN Electronic Journal. 3 indexed citations
12.
Vosgerau, Joachim, Ravi Dhar, Klaus Wertenbroch, & Sabrina Bruyneel. (2008). Ego Depletion and Cognitive Load: Same Or Different Constructs?. Lirias (KU Leuven). 35. 217–220. 2 indexed citations
13.
Wertenbroch, Klaus, Joachim Vosgerau, & Sabrina Bruyneel. (2007). Free will, temptation, and self‐control: We must believe in free will, we have no choice (Isaac B. Singer). Journal of Consumer Psychology. 18(1). 27–33. 23 indexed citations
14.
Vosgerau, Joachim, Klaus Wertenbroch, & Ziv Carmon. (2006). Indeterminacy and Live Television. Journal of Consumer Research. 32(4). 487–495. 52 indexed citations
15.
Wertenbroch, Klaus. (2002). Hedonic Interactions between Choice and Consumption. Advances in consumer research. 29(1). 105–107. 6 indexed citations
16.
Soman, Dilip, Klaus Wertenbroch, & Amitava Chattopadhyay. (2002). Currency Numerosity Effects on the Perceived Value of Transactions. SSRN Electronic Journal. 10 indexed citations
17.
Wertenbroch, Klaus. (2002). Self-Rationing: Self-Control in Consumer Choice. SSRN Electronic Journal. 35 indexed citations
18.
Wertenbroch, Klaus & Bernd Skiera. (2002). Measuring Consumers' Willingness to Pay at the Point of Purchase. Journal of Marketing Research. 39(2). 228–241. 522 indexed citations breakdown →
19.
Wertenbroch, Klaus & Bernd Skiera. (2001). Measuring Consumer Willingness to Pay at the Point of Purchase. SSRN Electronic Journal. 79 indexed citations
20.
Carmon, Ziv & Klaus Wertenbroch. (1997). Introduction to the Special Issue on the Dynamics of Consumer Preferences. Marketing Letters. 8(1). 55–56. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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