Jennifer Aaker

22.4k total citations · 8 hit papers
85 papers, 15.9k citations indexed

About

Jennifer Aaker is a scholar working on Social Psychology, Marketing and Applied Psychology. According to data from OpenAlex, Jennifer Aaker has authored 85 papers receiving a total of 15.9k indexed citations (citations by other indexed papers that have themselves been cited), including 54 papers in Social Psychology, 33 papers in Marketing and 30 papers in Applied Psychology. Recurrent topics in Jennifer Aaker's work include Cultural Differences and Values (37 papers), Consumer Behavior in Brand Consumption and Identification (32 papers) and Behavioral Health and Interventions (26 papers). Jennifer Aaker is often cited by papers focused on Cultural Differences and Values (37 papers), Consumer Behavior in Brand Consumption and Identification (32 papers) and Behavioral Health and Interventions (26 papers). Jennifer Aaker collaborates with scholars based in United States, Canada and Australia. Jennifer Aaker's co-authors include Angela Y. Lee, Susan Fournier, Patti Williams, Sylvia Bräsel, Verónica Benet‐Martínez, Wendi L. Gardner, Durairaj Maheswaran, Cassie Mogilner, Kathleen D. Vohs and Emily N. Garbinsky and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Jennifer Aaker

85 papers receiving 14.2k citations

Hit Papers

Dimensions of Brand Personality 1997 2026 2006 2016 1997 1997 2004 2004 2001 1000 2.0k 3.0k

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Jennifer Aaker United States 37 10.9k 7.7k 4.0k 3.7k 2.5k 85 15.9k
Rajeev Batra United States 40 10.2k 0.9× 6.4k 0.8× 3.3k 0.8× 2.0k 0.5× 622 0.3× 79 13.3k
Deborah J. MacInnis United States 44 8.0k 0.7× 5.9k 0.8× 3.6k 0.9× 1.5k 0.4× 709 0.3× 108 12.6k
Marsha L. Richins United States 36 8.8k 0.8× 5.4k 0.7× 4.0k 1.0× 2.5k 0.7× 768 0.3× 54 13.4k
Wayne D. Hoyer United States 54 9.3k 0.8× 5.5k 0.7× 5.1k 1.3× 1.6k 0.4× 702 0.3× 122 15.1k
Frank R. Kardes United States 42 4.7k 0.4× 5.1k 0.7× 1.8k 0.4× 2.4k 0.7× 1.5k 0.6× 149 11.1k
Brian Sternthal United States 46 5.9k 0.5× 4.2k 0.5× 1.7k 0.4× 1.7k 0.4× 1.1k 0.5× 86 9.8k
Durairaj Maheswaran United States 36 4.8k 0.4× 4.4k 0.6× 1.5k 0.4× 2.0k 0.5× 1.5k 0.6× 52 9.0k
Robert S. Wyer United States 57 3.6k 0.3× 6.0k 0.8× 1.2k 0.3× 4.9k 1.3× 2.1k 0.9× 266 13.6k
Darren W. Dahl Canada 51 5.5k 0.5× 3.7k 0.5× 1.4k 0.3× 2.1k 0.6× 1.1k 0.4× 141 9.7k
Ronald E. Goldsmith United States 66 10.2k 0.9× 9.4k 1.2× 3.4k 0.9× 1.3k 0.4× 485 0.2× 180 17.2k

Countries citing papers authored by Jennifer Aaker

Since Specialization
Citations

This map shows the geographic impact of Jennifer Aaker's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jennifer Aaker with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jennifer Aaker more than expected).

Fields of papers citing papers by Jennifer Aaker

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jennifer Aaker. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jennifer Aaker. The network helps show where Jennifer Aaker may publish in the future.

Co-authorship network of co-authors of Jennifer Aaker

This figure shows the co-authorship network connecting the top 25 collaborators of Jennifer Aaker. A scholar is included among the top collaborators of Jennifer Aaker based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jennifer Aaker. Jennifer Aaker is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Aaker, Jennifer, et al.. (2020). The Friday Payday Effect: the Impact of Intraweek Payday Timing on Deserving Justifications and Discretionary Spending. ACR North American Advances. 2 indexed citations
2.
Huang, Szu‐chi & Jennifer Aaker. (2019). It’s the journey, not the destination: How metaphor drives growth after goal attainment.. Journal of Personality and Social Psychology. 117(4). 697–720. 14 indexed citations
3.
Etkin, Jordan, et al.. (2015). Pressed For Time? Goal Conflict Shapes How Time Is Seen, Spent, and Valued. ACR North American Advances. 1 indexed citations
4.
Mogilner, Cassie, et al.. (2009). The Meaning(s) of Happiness. RePEc: Research Papers in Economics. 4 indexed citations
5.
Briley, Donnel A. & Jennifer Aaker. (2007). When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments.. ACR North American Advances. 94 indexed citations
6.
Mogilner, Cassie, Jennifer Aaker, & Ginger L. Pennington. (2007). Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention. SSRN Electronic Journal. 12 indexed citations
7.
Pennington, Ginger L., Jennifer Aaker, & Cassie Mogilner. (2007). “The Pressing Preference For Prevention: the Impact of Temporal Construal on the Persuasiveness of Prevention Versus Promotion Framed Product Information”. ACR North American Advances. 1 indexed citations
8.
Briley, Donnel A. & Jennifer Aaker. (2006). When Does Culture Matter. SSRN Electronic Journal. 1 indexed citations
9.
Johar, Gita Venkataramani, Jaideep Sengupta, & Jennifer Aaker. (2005). Two Roads to Updating Brand Personality Impressions. SSRN Electronic Journal. 1 indexed citations
10.
Fournier, Susan, et al.. (2002). When Good Brands Do Bad: Brand Personalities, Acts of Transgression, and the Evolution of Relationship Strength. SSRN Electronic Journal. 2 indexed citations
11.
Briley, Donnel A. & Jennifer Aaker. (2001). Special Session Summary When Does Culture Matter? the Transitory Nature of Cultural Differences in Judgments and Choices. ACR North American Advances. 1 indexed citations
12.
Aaker, Jennifer, et al.. (2001). Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions. Marketing Science Institute eBooks. 3 indexed citations
13.
Aaker, Jennifer, et al.. (2001). Consumption Symbols as Carriers of Culture. SSRN Electronic Journal. 9 indexed citations
14.
Aaker, Jennifer & Bernd H. Schmitt. (2001). Culture-Dependent Assimilation and Differentiation of the Self. SSRN Electronic Journal. 3 indexed citations
15.
Aaker, Jennifer & Jaideep Sengupta. (2000). Additivity Versus Attenuation. SSRN Electronic Journal. 1 indexed citations
16.
Campbell, Margaret C. & Jennifer Aaker. (1996). Special Session Summary the Role of Role in Consumers' Responses to Advertising, Sales, and Service Interactions. ACR North American Advances. 2 indexed citations
17.
Aaker, Jennifer & Susan Fournier. (1995). A Brand As a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality. ACR North American Advances. 194 indexed citations
18.
Aaker, Jennifer & Stephen M. Nowlis. (1994). A Later Mover Advantage? the Impact of Order of Entry and Brand Characteristics on Consumer Preferences. ACR North American Advances. 1 indexed citations
19.
Nowlis, Stephen M. & Jennifer Aaker. (1994). A later mover advantage? The impact of order of entry and brand characteristics on consumer. Advances in consumer research. 21(1). 139. 2 indexed citations
20.
Aaker, Jennifer. (1991). The Negative Attraction Effect? a Study of the Attraction Effect Under Judgment and Choice. ACR North American Advances. 42 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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