Baba Shiv

66 papers and 6.5k indexed citations i.

About

Baba Shiv is a scholar working on Cognitive Neuroscience, General Decision Sciences and Marketing. According to data from OpenAlex, Baba Shiv has authored 66 papers receiving a total of 6.5k indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Cognitive Neuroscience, 25 papers in General Decision Sciences and 20 papers in Marketing. Recurrent topics in Baba Shiv’s work include Decision-Making and Behavioral Economics (25 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Neural and Behavioral Psychology Studies (15 papers). Baba Shiv is often cited by papers focused on Decision-Making and Behavioral Economics (25 papers), Consumer Behavior in Brand Consumption and Identification (20 papers) and Neural and Behavioral Psychology Studies (15 papers). Baba Shiv collaborates with scholars based in United States, Canada and United Kingdom. Baba Shiv's co-authors include Alexander Fedorikhin, Antoine Bechara, Hilke Plaßmann, Joel Huber, John P. O’Doherty, Antonio Rangel, Dan Ariely, Ziv Carmon, S. Christian Wheeler and Stephen M. Nowlis and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Co-authorship network of co-authors of Baba Shiv

This figure shows the co-authorship network connecting the top 25 collaborators of Baba Shiv. A scholar is included among the top collaborators of Baba Shiv based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Baba Shiv. Baba Shiv is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Baba Shiv

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Baba Shiv. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Baba Shiv. The network helps show where Baba Shiv may publish in the future.

Countries citing papers authored by Baba Shiv

Since Specialization
Citations

This map shows the geographic impact of Baba Shiv's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Baba Shiv with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Baba Shiv more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026