Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making
19991.5k citationsBaba Shiv, Alexander Fedorikhinprofile →
Marketing actions can modulate neural representations of experienced pleasantness
2008696 citationsHilke Plaßmann, Baba Shiv et al.Proceedings of the National Academy of Sciencesprofile →
Peers — A (Enhanced Table)
Peers by citation overlap · career bar shows stage (early→late)
cites ·
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This map shows the geographic impact of Baba Shiv's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Baba Shiv with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Baba Shiv more than expected).
This network shows the impact of papers produced by Baba Shiv. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Baba Shiv. The network helps show where Baba Shiv may publish in the future.
Co-authorship network of co-authors of Baba Shiv
This figure shows the co-authorship network connecting the top 25 collaborators of Baba Shiv.
A scholar is included among the top collaborators of Baba Shiv based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Baba Shiv. Baba Shiv is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
Shiv, Baba, et al.. (2017). Not All Money Is Created Equal: Neural Signature of Mental Accounting. ACR North American Advances.
4.
Shiv, Baba, et al.. (2016). Modulation of Judgments By Incidental Affect: the Dynamic Integration of Affect and Its Temporal Sustainability. ACR North American Advances.1 indexed citations
Argo, Jennifer & Baba Shiv. (2010). Are White Lies as Innocuous as We Think. SSRN Electronic Journal.1 indexed citations
8.
Mishra, Himanshu, Arul Mishra, & Baba Shiv. (2010). In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster. SSRN Electronic Journal.1 indexed citations
Gao, Leilei, et al.. (2009). Products As Compensation For Self-Confidence: Subtle Actions Affect Self-View Confidence and Product Choice. ACR North American Advances.3 indexed citations
11.
Karmarkar, Uma R., Brian Knutson, & Baba Shiv. (2009). Accept Or Reject?: How Task Valence Interacts With Product Information Processing to Alter Purchase Decisions. ACR North American Advances.
12.
Sela, Aner & Baba Shiv. (2008). The Activation-Striving Model: When Will the Same Prime Lead to Goal Activation and When Will It Lead to Trait Activation?. ACR North American Advances.
13.
Mishra, Himanshu, Baba Shiv, & Dhananjay Nayakankuppam. (2008). The Blissful Ignorance Effect: Pre Versus Post Action Effects on Outcome-Expectancies Arising from Precise and Vague Information. SSRN Electronic Journal.2 indexed citations
Ramanathan, Suresh & Baba Shiv. (2001). Special Session Summary Getting to the Heart of the Consumer: the Role of Emotions and Cognition (Or the Lack Thereof) in Consumer Decision Making. ACR North American Advances.1 indexed citations
18.
Shiv, Baba & Dilip Soman. (2000). Is satisfaction research dead? New decision making perspectives suggesting "absolutely not!". Advances in consumer research. 27. 252.1 indexed citations
Ahluwalia, Rohini & Baba Shiv. (1997). Special Session Summary the Effects of Negative Information in the Political and Marketing Arenas: Exceptions to the Negativity Effect. ACR North American Advances.16 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.