Mirja Kroschke

1.5k total citations · 2 hit papers
5 papers, 942 citations indexed

About

Mirja Kroschke is a scholar working on Sociology and Political Science, Marketing and Communication. According to data from OpenAlex, Mirja Kroschke has authored 5 papers receiving a total of 942 indexed citations (citations by other indexed papers that have themselves been cited), including 3 papers in Sociology and Political Science, 2 papers in Marketing and 1 paper in Communication. Recurrent topics in Mirja Kroschke's work include Digital Marketing and Social Media (2 papers), Consumer Retail Behavior Studies (2 papers) and Knowledge Management and Sharing (1 paper). Mirja Kroschke is often cited by papers focused on Digital Marketing and Social Media (2 papers), Consumer Retail Behavior Studies (2 papers) and Knowledge Management and Sharing (1 paper). Mirja Kroschke collaborates with scholars based in Germany, United States and Netherlands. Mirja Kroschke's co-authors include Bernd H. Schmitt, Venkatesh Shankar, Wayne D. Hoyer, Karsten Kraume, Jochen Wirtz, Sarah Diefenbach, Lara Lobschat, Laura Brandimarte, Felix Eggers and Benjamin Mueller and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Interactive Marketing.

In The Last Decade

Mirja Kroschke

5 papers receiving 887 citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Transforming the Customer Experience through New Technologies

2020 557 citations Wayne D. Hoyer, Mirja Kroschke et al. Journal of Interactive Marketing profile →
Corporate digital responsibility

2019 275 citations Lara Lobschat, Benjamin Mueller et al. Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Mirja Kroschke Germany	4	439	413	268	195	114	5	942
Shixuan Fu China	14	495 1.1×	604 1.5×	180 0.7×	210 1.1×	144 1.3×	37	1.1k
Matteo Borghi United Kingdom	16	385 0.9×	644 1.6×	281 1.0×	170 0.9×	189 1.7×	18	1.0k
Anubhav Mishra India	17	384 0.9×	546 1.3×	214 0.8×	408 2.1×	117 1.0×	46	1.0k
Vijay Viswanathan United States	15	368 0.8×	600 1.5×	160 0.6×	204 1.0×	112 1.0×	31	1.1k
Teck Ming Tan Finland	16	594 1.4×	562 1.4×	135 0.5×	236 1.2×	206 1.8×	34	1.2k
Liqiang Huang China	16	387 0.9×	713 1.7×	205 0.8×	339 1.7×	158 1.4×	31	1.1k
Rodrigo Perez‐Vega United Kingdom	11	294 0.7×	519 1.3×	289 1.1×	204 1.0×	115 1.0×	21	903
Xusen Cheng China	20	339 0.8×	638 1.5×	186 0.7×	415 2.1×	160 1.4×	40	1.2k
Alfredo Pérez-Rueda Spain	10	426 1.0×	562 1.4×	167 0.6×	327 1.7×	79 0.7×	14	991
Siliang Tong China	7	452 1.0×	557 1.3×	529 2.0×	242 1.2×	157 1.4×	14	1.3k

Countries citing papers authored by Mirja Kroschke

Since Specialization

Citations

This map shows the geographic impact of Mirja Kroschke's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mirja Kroschke with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mirja Kroschke more than expected).

Fields of papers citing papers by Mirja Kroschke

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mirja Kroschke. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mirja Kroschke. The network helps show where Mirja Kroschke may publish in the future.

Co-authorship network of co-authors of Mirja Kroschke

This figure shows the co-authorship network connecting the top 25 collaborators of Mirja Kroschke. A scholar is included among the top collaborators of Mirja Kroschke based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mirja Kroschke. Mirja Kroschke is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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5 of 5 papers shown

1.

Breugelmans, Els, et al.. (2023). What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers. Journal of the Academy of Marketing Science. 52(1). 217–238. 4 indexed citations

2.

Hoyer, Wayne D., Mirja Kroschke, Bernd H. Schmitt, Karsten Kraume, & Venkatesh Shankar. (2020). Transforming the Customer Experience through New Technologies. Journal of Interactive Marketing. 51(1). 57–71. 557 indexed citations breakdown →

3.

Grewal, Dhruv, Mirja Kroschke, Martin Mende, Anne L. Roggeveen, & Maura L. Scott. (2020). Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings. Journal of Interactive Marketing. 51(1). 9–25. 105 indexed citations

4.

Lobschat, Lara, Benjamin Mueller, Felix Eggers, et al.. (2019). Corporate digital responsibility. Journal of Business Research. 122. 875–888. 275 indexed citations breakdown →

5.

Kroschke, Mirja & Michael Steiner. (2017). The Influence of Social Cues on Users’ Information Disclosure Intentions – The Case of Mobile Apps. International Conference on Information Systems. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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