Mirja Kroschke
- Marketing top 2%
- Consumer Retail Behavior Studies 2
-
- Technology Adoption and User Behaviour 1
- Human-Computer Interaction top 5%
-
- Customer Service Quality and Loyalty 1
- Health Informatics top 10%
-
- Digital Marketing and Social Media 2
- Privacy, Security, and Data Protection 1
-
- Knowledge Management and Sharing 1
-
- Death Anxiety and Social Exclusion 1
-
- Innovation Diffusion and Forecasting 1
- Co-authors
- Venkatesh ShankarKarsten KraumeBernd H. SchmittWayne D. HoyerLaura BrandimarteJochen WirtzSarah DiefenbachFelix Eggers
- Journals
- Journal of Interactive Marketing (2 papers)Journal of the Academy of Marketing Science (1 paper)Journal of Business Research (1 paper)
- Partner nations
- GermanyUnited StatesNetherlands
In The Last Decade
Mirja Kroschke
5 papers receiving 887 citations
Hit Papers
Peers
Comparison fields: 5 of 68
- Marketing 439
- Information Systems and Management 195
- Human-Computer Interaction 73
- Organizational Behavior and Human Resource Management 114
- Health Informatics 13
Countries citing papers authored by Mirja Kroschke
This map shows the geographic impact of Mirja Kroschke's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mirja Kroschke with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mirja Kroschke more than expected).
Fields of papers citing papers by Mirja Kroschke
This network shows the impact of papers produced by Mirja Kroschke. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mirja Kroschke. The network helps show where Mirja Kroschke may publish in the future.
Co-authorship network
The 18 scholars most cited alongside Mirja Kroschke, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 4 | |
| 2 | Transforming the Customer Experience through New Technologiesbreakdown → | 2020 | 557 |
| 3 | 2020 | 105 | |
| 4 | Corporate digital responsibilitybreakdown → | 2019 | 275 |
| 5 | The Influence of Social Cues on Users’ Information Disclosure Intentions – The Case of Mobile Apps | 2017 | 1 |
About Mirja Kroschke
Mirja Kroschke is a scholar working on Marketing, Computer Science Applications, Information Systems and Management, Communication and Organizational Behavior and Human Resource Management, having authored 5 papers that have together received 942 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (2 papers), Consumer Retail Behavior Studies (2 papers), Knowledge Management and Sharing (1 paper), Technology Adoption and User Behaviour (1 paper), Death Anxiety and Social Exclusion (1 paper), Privacy, Security, and Data Protection (1 paper), Innovation Diffusion and Forecasting (1 paper) and Customer Service Quality and Loyalty (1 paper). The work is most often cited by research in Marketing (439 citations), Information Systems and Management (195 citations), Human-Computer Interaction (73 citations), Organizational Behavior and Human Resource Management (114 citations) and Health Informatics (13 citations). Mirja Kroschke has collaborated with scholars based in Germany, United States and Netherlands. Frequent co-authors include Venkatesh Shankar, Karsten Kraume, Bernd H. Schmitt, Wayne D. Hoyer, Laura Brandimarte, Jochen Wirtz, Sarah Diefenbach, Felix Eggers, Benjamin Mueller and Lara Lobschat. Their work appears in journals such as Journal of Interactive Marketing, Journal of the Academy of Marketing Science, Journal of Business Research and International Conference on Information Systems.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.