Journal of Interactive Marketing
About
The 715 papers published in Journal of Interactive Marketing in the last decades have received a total of 63.0k indexed citations.
Papers published in Journal of Interactive Marketing usually cover Marketing (444 papers), Sociology and Political Science (407 papers) and Information Systems and Management (175 papers) specifically the topics of Digital Marketing and Social Media (379 papers), Consumer Behavior in Brand Consumption and Identification (209 papers) and Consumer Market Behavior and Pricing (189 papers). The most active scholars publishing in Journal of Interactive Marketing are Edward C. Malthouse, Venkatesh Shankar, Peter C. Verhoef, Charles F. Hofacker and Brian T. Ratchford.
In The Last Decade
Fields of papers published in Journal of Interactive Marketing
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers published in Journal of Interactive Marketing. Nodes represent fields, and links connect fields that are likely to share authors.
Countries where authors publish in Journal of Interactive Marketing
Since SpecializationTotal citations of papers
This map shows the geographic distribution of research published in Journal of Interactive Marketing. It shows the number of citations received by papers published by authors working in each country. You can also color the map by specialization and compare the number of papers published in Journal of Interactive Marketing with the expected number of papers based on a country's size and research output (numbers larger than one mean the country's share of papers is larger than expected).
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