Journal of Interactive Marketing

722 papers and 64.5k indexed citations i.

About

The 722 papers published in Journal of Interactive Marketing in the last decades have received a total of 64.5k indexed citations. Papers published in Journal of Interactive Marketing usually cover Marketing (448 papers), Sociology and Political Science (411 papers) and Information Systems and Management (177 papers) specifically the topics of Digital Marketing and Social Media (382 papers), Consumer Behavior in Brand Consumption and Identification (211 papers) and Consumer Market Behavior and Pricing (190 papers). The most active scholars publishing in Journal of Interactive Marketing are C. K. Prahalad, Thorsten Hennig‐Thurau, John Hagel, Gianfranco Walsh, Linda D. Hollebeek, Kevin P. Gwinner, Dwayne D. Gremler, Lauren I. Labrecque, Edward C. Malthouse and Venkatesh Shankar.

In The Last Decade

Fields of papers published in Journal of Interactive Marketing

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers published in Journal of Interactive Marketing. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers published in Journal of Interactive Marketing.

Countries where authors publish in Journal of Interactive Marketing

Since Specialization
Citations

This map shows the geographic impact of research published in Journal of Interactive Marketing. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers published in Journal of Interactive Marketing with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Journal of Interactive Marketing more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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