Mark B. Houston
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Sharing Economy and Platforms
- Consumer Market Behavior and Pricing
-
- Customer Service Quality and Loyalty
Papers in
- Marketing 29
- Consumer Behavior in Brand Consumption and Identification 13
- Consumer Market Behavior and Pricing 9
- Consumer Retail Behavior Studies 7
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- Customer Service Quality and Loyalty 16
- Co-authors
- Robert W. PalmatierJohn HullandThorsten Hennig‐ThurauShane A. JohnsonLance A. BettencourtCait LambertonGiana M. EckhardtBaojun Jiang
- Journals
- Journal of the Academy of Marketing Science (14 papers)Journal of Marketing (12 papers)Journal of Service Research (3 papers)Journal of Consumer Research (2 papers)Industrial Marketing Management (2 papers)
- Partner nations
- United StatesGermanyBelgium
In The Last Decade
Mark B. Houston
56 papers receiving 4.0k citations
Hit Papers
Peers
Comparison fields: 5 of 140
- Marketing 2.0k
- Organizational Behavior and Human Resource Management 1.2k
- Strategy and Management 1.0k
- Information Systems and Management 455
- Tourism, Leisure and Hospitality Management 67
Countries citing papers authored by Mark B. Houston
This map shows the geographic impact of Mark B. Houston's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark B. Houston with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark B. Houston more than expected).
Fields of papers citing papers by Mark B. Houston
This network shows the impact of papers produced by Mark B. Houston. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark B. Houston. The network helps show where Mark B. Houston may publish in the future.
Co-authors
The 25 scholars most cited alongside Mark B. Houston, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2021 | 24 | |
| 2 | 2021 | 11 | |
| 3 | 2021 | 3 | |
| 4 | 2021 | 17 | |
| 5 | 2020 | 7 | |
| 6 | 2019 | 18 | |
| 7 | 2018 | 9 | |
| 8 | 2018 | 10 | |
| 9 | 2016 | 32 | |
| 10 | 2015 | 110 | |
| 11 | 2015 | 4 | |
| 12 | What's a movie worth? : determinating the monetary value of motion pictures' TV rights | 2012 | 4 |
| 13 | 2012 | 1 | |
| 14 | 2011 | 11 | |
| 15 | 2007 | 57 | |
| 16 | 2007 | 185 | |
| 17 | 2006 | 76 | |
| 18 | 2003 | 2 | |
| 19 | 2000 | 110 | |
| 20 | 1998 | 147 |
About Mark B. Houston
Mark B. Houston is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Visual Arts and Performing Arts, Tourism, Leisure and Hospitality Management and Strategy and Management, having authored 59 papers that have together received 4.3k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (11 papers), Consumer Market Behavior and Pricing (9 papers), Art History and Market Analysis (7 papers), Cinema and Media Studies (7 papers), Consumer Retail Behavior Studies (7 papers) and Innovation and Knowledge Management (7 papers). The work is most often cited by research in Marketing (2.0k citations), Organizational Behavior and Human Resource Management (1.2k citations), Strategy and Management (1.0k citations), Information Systems and Management (455 citations) and Tourism, Leisure and Hospitality Management (67 citations). Mark B. Houston has collaborated with scholars based in United States, Germany and Belgium. Frequent co-authors include Robert W. Palmatier, John Hulland, Thorsten Hennig‐Thurau, Shane A. Johnson, Lance A. Bettencourt, Cait Lamberton, Giana M. Eckhardt, Baojun Jiang, Aric Rindfleisch and Georgios Zervas. Their work appears in journals such as Journal of the Academy of Marketing Science, Journal of Marketing, Journal of Service Research, Journal of Consumer Research and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.