Mark B. Houston

55 papers and 3.9k indexed citations
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About

Mark B. Houston is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Mark B. Houston has authored 55 papers receiving a total of 3.9k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Marketing, 18 papers in Organizational Behavior and Human Resource Management and 13 papers in Sociology and Political Science. Recurrent topics in Mark B. Houston’s work include Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Digital Marketing and Social Media (11 papers). Mark B. Houston is often cited by papers focused on Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Digital Marketing and Social Media (11 papers). Mark B. Houston collaborates with scholars based in United States, Germany and Belgium. Mark B. Houston's co-authors include Robert W. Palmatier, John Hulland, Lance A. Bettencourt, Shane A. Johnson, Thorsten Hennig‐Thurau, Cait Lamberton, Aric Rindfleisch, Giana M. Eckhardt, Baojun Jiang and Georgios Zervas and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Co-authorship network of co-authors of Mark B. Houston

This figure shows the co-authorship network connecting the top 25 collaborators of Mark B. Houston. A scholar is included among the top collaborators of Mark B. Houston based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mark B. Houston. Mark B. Houston is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Mark B. Houston

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mark B. Houston. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mark B. Houston. The network helps show where Mark B. Houston may publish in the future.

Countries citing papers authored by Mark B. Houston

Since Specialization
Citations

This map shows the geographic impact of Mark B. Houston's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mark B. Houston with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mark B. Houston more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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