Vijay Viswanathan

1.7k total citations · 1 hit paper
31 papers, 1.1k citations indexed

About

Vijay Viswanathan is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Vijay Viswanathan has authored 31 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Sociology and Political Science, 11 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Vijay Viswanathan's work include Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Market Behavior and Pricing (6 papers). Vijay Viswanathan is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Market Behavior and Pricing (6 papers). Vijay Viswanathan collaborates with scholars based in United States, Netherlands and United Kingdom. Vijay Viswanathan's co-authors include Ewa Masłowska, Edward C. Malthouse, Florian von Wangenheim, Arnaud De Bruyn, Marc Davis, Nancy Van House, Megan Finn, Varsha Jain, Morgan G. Ames and Hilde Voorveld and has published in prestigious journals such as Journal of the Academy of Marketing Science, Frontiers in Psychology and Journal of Retailing.

In The Last Decade

Vijay Viswanathan

28 papers receiving 1.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Artificial Intelligence and Marketing: Pitfalls and Opportunities

2020 236 citations Arnaud De Bruyn, Vijay Viswanathan et al. Journal of Interactive Marketing profile →

Peers

Countries citing papers authored by Vijay Viswanathan

Since Specialization

Citations

This map shows the geographic impact of Vijay Viswanathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vijay Viswanathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vijay Viswanathan more than expected).

Fields of papers citing papers by Vijay Viswanathan

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Vijay Viswanathan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vijay Viswanathan. The network helps show where Vijay Viswanathan may publish in the future.

Co-authorship network of co-authors of Vijay Viswanathan

This figure shows the co-authorship network connecting the top 25 collaborators of Vijay Viswanathan. A scholar is included among the top collaborators of Vijay Viswanathan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Vijay Viswanathan. Vijay Viswanathan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

#	Work	Indexed citations
1	Better Synthetic Data by Retrieving and Transforming Existing Datasets 2024 ·(unknown), (unknown), Vijay Viswanathan, Tongshuang Wu, Graham Neubig	4
2	“Threatened and empty selves following AI-based virtual influencers”: comparison between followers and non-followers of virtual influencers in AI-driven digital marketing 2024 ·AI & Society ·Seung‐A Annie Jin, Vijay Viswanathan	14
3	Quantifying the effect of status in a multi-tier loyalty program 2022 ·Industrial Marketing Management ·Vijay Viswanathan, (unknown), Tammo H.A. Bijmolt, Manfred Krafft, F. Javier Sesé	0
4	Artificial Intelligence and Marketing: Pitfalls and Opportunities breakdown → 2020 ·Journal of Interactive Marketing ·Arnaud De Bruyn, Vijay Viswanathan, (unknown), (unknown), Florian von Wangenheim	236
5	How consumers attend to online reviews: an eye-tracking and network analysis approach 2019 ·International Journal of Advertising ·Ewa Masłowska, Claire M. Segijn, Khadija Ali Vakeel, Vijay Viswanathan	45
6	Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing 2018 ·Journal of service management ·Vijay Viswanathan, Edward C. Malthouse, Ewa Masłowska, (unknown), Dirk Van den Poel	28
7	Do customer reviews drive purchase decisions? The moderating roles of review exposure and price 2017 ·Decision Support Systems ·Ewa Masłowska, Edward C. Malthouse, Vijay Viswanathan	115
8	Social influence in the adoption of a B2B loyalty program: The role of elite status members 2017 ·International Journal of Research in Marketing ·Vijay Viswanathan, F. Javier Sesé, Manfred Krafft	25
9	A Quantitative Relationship between Signal Detection in Attention and Approach/Avoidance Behavior 2017 ·Frontiers in Psychology ·Vijay Viswanathan, John P. Sheppard, (unknown), (unknown), Hao Ying, Myung J. Lee, Kalyan Raman, Frank Mulhern, Martin P. Block, Bobby J. Calder, Sang Lee, Dale T. Mortensen, Anne J. Blood, Katherine H. Karlsgodt	10
10	Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior 2017 ·Business Horizons ·(unknown), Edward C. Malthouse, Vijay Viswanathan	23
11	The Dynamics of Consumer Engagement with Mobile Technologies 2017 ·Service Science ·Vijay Viswanathan, Linda D. Hollebeek, Edward C. Malthouse, Ewa Masłowska, Su Jung Kim, (unknown)	95
12	Consumer-driven media planning and buying 2016 ·Journal of Marketing Communications ·Don E. Schultz, Martin P. Block, Vijay Viswanathan	12
13	The Role of Individual and Structural Factors in Explaining Television Channel Choice and Duration 2015 ·International journal of communication ·Su Jung Kim, Vijay Viswanathan	6
14	Age-related striatal BOLD changes without changes in behavioral loss aversion 2015 ·Frontiers in Human Neuroscience ·Vijay Viswanathan, Sang Lee, Jodi M. Gilman, Byoung Woo Kim, Nick Lee, Laura Chamberlain, (unknown), Kalyan Raman, Myung J. Lee, (unknown), (unknown), Bobby J. Calder, Frank Mulhern, Anne J. Blood, Katherine H. Karlsgodt	15
15	Redefining neuromarketing as an integrated science of influence 2015 ·Frontiers in Human Neuroscience ·Katherine H. Karlsgodt, Martin P. Block, Anne J. Blood, Bobby J. Calder, Laura Chamberlain, Nick Lee, (unknown), Frank Mulhern, Kalyan Raman, Don E. Schultz, (unknown), Vijay Viswanathan, Fengqing Zhang	35
16	Still Glued to the Box? Television Viewing Explained in a Multi-Platform Age Integrating Individual and Situational Predictors 2014 ·International journal of communication ·Harsh Taneja, Vijay Viswanathan	12
17	An Observational Study on How Situational Factors Influence Media Multitasking With TV: The Role of Genres, Dayparts, and Social Viewing 2014 ·Media Psychology ·Hilde Voorveld, Vijay Viswanathan	45
18	Assessing prime-time for geotargeting with mobile big data 2013 ·Journal of Marketing Analytics ·Syagnik Banerjee, Vijay Viswanathan, Kalyan Raman, Hao Ying	11
19	The uses of personal networked digital imaging 2005 ·Nancy Van House, Marc Davis, Morgan G. Ames, Megan Finn, Vijay Viswanathan	176
20	MMM2 2005 ·Marc Davis, Nancy Van House, (unknown), Simon King, Shane Ahern, (unknown), Dan Perkel, Megan Finn, Vijay Viswanathan, (unknown)	59

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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