Vikas Kumar
Impact in
- Marketing top 0.2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Service and Product Innovation
- Information Systems and Management top 0.2%
- Technology Adoption and User Behaviour
Papers in
- Marketing 37
- Consumer Behavior in Brand Consumption and Identification 30
- Consumer Retail Behavior Studies 4
- Consumer Market Behavior and Pricing 3
-
- Customer Service Quality and Loyalty 22
- Co-authors
- Anita PansariArun Kumar KaushikShaphali GuptaBharath RajanRajkumar VenkatesanJim LecinskiJogendra Kumar NayakNaveen Donthu
- Journals
- Journal of the Academy of Marketing Science (4 papers)Journal of Retailing and Consumer Services (3 papers)Journal of Travel & Tourism Marketing (3 papers)International Journal of Research in Marketing (3 papers)Journal of Business Research (3 papers)
- Partner nations
- IndiaUnited StatesChina
In The Last Decade
Vikas Kumar
54 papers receiving 3.8k citations
Hit Papers
Peers
Comparison fields: 5 of 98
- Marketing 2.4k
- Information Systems and Management 887
- Organizational Behavior and Human Resource Management 1.2k
- Sociology and Political Science 2.8k
- Tourism, Leisure and Hospitality Management 41
Countries citing papers authored by Vikas Kumar
This map shows the geographic impact of Vikas Kumar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Vikas Kumar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Vikas Kumar more than expected).
Fields of papers citing papers by Vikas Kumar
This network shows the impact of papers produced by Vikas Kumar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Vikas Kumar. The network helps show where Vikas Kumar may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Vikas Kumar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 2 | |
| 2 | 2024 | 3 | |
| 3 | 2023 | 4 | |
| 4 | 2023 | 3 | |
| 5 | 2022 | 22 | |
| 6 | 2022 | 41 | |
| 7 | 2022 | 8 | |
| 8 | 2021 | 1 | |
| 9 | 2021 | 41 | |
| 10 | 2021 | 79 | |
| 11 | 2020 | 33 | |
| 12 | 2020 | 49 | |
| 13 | 2020 | 2 | |
| 14 | 2019 | 41 | |
| 15 | 2018 | 2 | |
| 16 | 2017 | 116 | |
| 17 | 2017 | 86 | |
| 18 | 2016 | 126 | |
| 19 | 2016 | 91 | |
| 20 | The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour | 2014 | 20 |
About Vikas Kumar
Vikas Kumar is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Business and International Management and Sociology and Political Science, having authored 56 papers that have together received 4.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (30 papers), Digital Marketing and Social Media (30 papers), Customer Service Quality and Loyalty (22 papers), Diverse Aspects of Tourism Research (10 papers), Technology Adoption and User Behaviour (9 papers), Consumer Retail Behavior Studies (4 papers), Innovation Diffusion and Forecasting (3 papers) and Consumer Market Behavior and Pricing (3 papers). The work is most often cited by research in Marketing (2.4k citations), Information Systems and Management (887 citations), Organizational Behavior and Human Resource Management (1.2k citations), Sociology and Political Science (2.8k citations) and Tourism, Leisure and Hospitality Management (41 citations). Vikas Kumar has collaborated with scholars based in India, United States and China. Frequent co-authors include Anita Pansari, Arun Kumar Kaushik, Shaphali Gupta, Bharath Rajan, Rajkumar Venkatesan, Jim Lecinski, Jogendra Kumar Nayak, Naveen Donthu, Andrew Baker and Jitender Kumar. Their work appears in journals such as Journal of the Academy of Marketing Science, Journal of Retailing and Consumer Services, Journal of Travel & Tourism Marketing, International Journal of Research in Marketing and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.