Joel Huber
Impact in
- General Decision Sciences top 0.05%
- Decision-Making and Behavioral Economics
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Retail Behavior Studies
Papers in
-
- Decision-Making and Behavioral Economics 46
- Marketing 43
- Consumer Market Behavior and Pricing 26
- Consumer Behavior in Brand Consumption and Identification 16
- Co-authors
- Christopher P. PutoKlaus ZwerinaW. Kip ViscusiJohn W. PayneWesley A. MagatJohn M. McCannBaba ShivJason Bell
- Journals
- Journal of Marketing Research (24 papers)Journal of Consumer Research (12 papers)Journal of Consumer Psychology (9 papers)Marketing Letters (6 papers)Management Science (3 papers)
- Partner nations
- United StatesGermanyAustralia
In The Last Decade
Joel Huber
137 papers receiving 7.8k citations
Hit Papers
Peers
Comparison fields: 5 of 177
- General Decision Sciences 2.3k
- Marketing 3.2k
- Applied Psychology 732
- Economics and Econometrics 3.5k
- Tourism, Leisure and Hospitality Management 160
Countries citing papers authored by Joel Huber
This map shows the geographic impact of Joel Huber's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Joel Huber with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Joel Huber more than expected).
Fields of papers citing papers by Joel Huber
This network shows the impact of papers produced by Joel Huber. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Joel Huber. The network helps show where Joel Huber may publish in the future.
Co-authors
The 25 scholars most cited alongside Joel Huber, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 3 | |
| 2 | 2023 | 0 | |
| 3 | 2021 | 2 | |
| 4 | 2020 | 5 | |
| 5 | 2017 | 180 | |
| 6 | Promoting Recycling: Private Values, Social Norms, and Economic Incentives | 2011 | 163 |
| 7 | Gone But Not Forgotten: the Role of Unacceptable Options in Decision Making | 2006 | 1 |
| 8 | Special Session Summary the Antecedents and Consequences of Choice Deferral | 1995 | 1 |
| 9 | Testing the Impact of Dimensional Complexity and Affective Differences of Paired Concepts in Adaptive Conjoint Analysis | 1987 | 25 |
| 10 | The Effect of Set Composition on Item Choice: Separating Attraction, Edge Aversion, and Substitution Effects | 1983 | 11 |
| 11 | Modeling Buy/No Buy Decisions: a Comparison of Two Methods | 1982 | 0 |
| 12 | Consumer Learning Through Experience: a Study and Experimental Paradigm | 1981 | 2 |
| 13 | The Use of Real Versus Artificial Stimuli in Research on Visual Esthetic Judgments | 1981 | 5 |
| 14 | The Effect of Pair Similarity on Dollarmetric Profile Comparisons | 1980 | 1 |
| 15 | The Determinants of Esthetic Value and Growth | 1980 | 8 |
| 16 | A Note on the Fishbein Attitude Model As an Expected Utility Model | 1979 | 1 |
| 17 | Covariance Bias of Thurstone Case V Scaling As Applied to Consumer Preferences and Purchase Intentions | 1979 | 5 |
| 18 | A Measure of Halo | 1978 | 6 |
| 19 | Ideal Point Models of Preference | 1976 | 3 |
| 20 | The Psychophysics of Taste: Perceptions of Bitterness and Sweetness in Iced Tea | 1974 | 6 |
About Joel Huber
Joel Huber is a scholar working on General Decision Sciences, Marketing, Applied Psychology, Economics and Econometrics and Tourism, Leisure and Hospitality Management, having authored 143 papers that have together received 8.7k indexed citations. Recurring topics across this work include Economic and Environmental Valuation (51 papers), Decision-Making and Behavioral Economics (46 papers), Consumer Market Behavior and Pricing (26 papers), Consumer Behavior in Brand Consumption and Identification (16 papers), Behavioral Health and Interventions (11 papers), Environmental Education and Sustainability (10 papers), Housing Market and Economics (9 papers) and Health Systems, Economic Evaluations, Quality of Life (8 papers). The work is most often cited by research in General Decision Sciences (2.3k citations), Marketing (3.2k citations), Applied Psychology (732 citations), Economics and Econometrics (3.5k citations) and Tourism, Leisure and Hospitality Management (160 citations). Joel Huber has collaborated with scholars based in United States, Germany and Australia. Frequent co-authors include Christopher P. Puto, Klaus Zwerina, W. Kip Viscusi, John W. Payne, Wesley A. Magat, John M. McCann, Baba Shiv, Jason Bell, Morris B. Holbrook and Dan Ariely. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Marketing Letters and Management Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.