Kelly Hewett

3.7k total citations · 2 hit papers
36 papers, 2.6k citations indexed

About

Kelly Hewett is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Kelly Hewett has authored 36 papers receiving a total of 2.6k indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 16 papers in Strategy and Management and 13 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Kelly Hewett's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (10 papers). Kelly Hewett is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (10 papers). Kelly Hewett collaborates with scholars based in United States, France and United Kingdom. Kelly Hewett's co-authors include William O. Bearden, Martin S. Roth, Sharon Watson, Thomas J. Madden, Roland T. Rust, Harald J. van Heerde, William Rand, Satish Jayachandran, Peter A. Kaufman and R. Bruce Money and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of International Business Studies.

In The Last Decade

Kelly Hewett

34 papers receiving 2.3k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Brand Buzz in the Echoverse

2016 290 citations Kelly Hewett et al. Journal of Marketing profile →
The merchants of meta: A research agenda to understand the future of retailing in the metaverse

2023 198 citations Kelly Hewett, Michael Haenlein et al. Journal of Retailing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Kelly Hewett United States	20	1.0k	858	813	797	404	36	2.6k
Charles H. Noble United States	24	1.2k 1.2×	1.2k 1.5×	1.1k 1.3×	936 1.2×	231 0.6×	57	3.2k
Joëlle Vanhamme France	30	1.6k 1.6×	1.3k 1.5×	961 1.2×	1.1k 1.4×	194 0.5×	66	3.1k
Geng Cui Hong Kong	26	1.3k 1.2×	495 0.6×	596 0.7×	1.3k 1.7×	221 0.5×	66	2.8k
Olivier Furrer Switzerland	22	999 1.0×	749 0.9×	1.2k 1.5×	817 1.0×	405 1.0×	75	2.7k
Kineta Hung Hong Kong	18	856 0.8×	598 0.7×	516 0.6×	992 1.2×	147 0.4×	34	2.1k
Yany Grégoire Canada	23	1.7k 1.7×	516 0.6×	1.7k 2.1×	1.7k 2.2×	639 1.6×	52	3.6k
Carmen Camarero Izquierdo Spain	33	1.3k 1.2×	445 0.5×	1.2k 1.4×	2.1k 2.6×	203 0.5×	102	3.5k
Björn Sven Ivens Germany	25	821 0.8×	936 1.1×	860 1.1×	674 0.8×	116 0.3×	94	2.4k
Amanda J. Broderick United Kingdom	26	1.6k 1.6×	387 0.5×	777 1.0×	1.9k 2.3×	291 0.7×	41	3.3k
Isabel Buil Spain	30	1.8k 1.8×	444 0.5×	1.2k 1.5×	1.8k 2.2×	324 0.8×	67	4.1k

Countries citing papers authored by Kelly Hewett

Since Specialization

Citations

This map shows the geographic impact of Kelly Hewett's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kelly Hewett with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kelly Hewett more than expected).

Fields of papers citing papers by Kelly Hewett

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kelly Hewett. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kelly Hewett. The network helps show where Kelly Hewett may publish in the future.

Co-authorship network of co-authors of Kelly Hewett

This figure shows the co-authorship network connecting the top 25 collaborators of Kelly Hewett. A scholar is included among the top collaborators of Kelly Hewett based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kelly Hewett. Kelly Hewett is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Haenlein, Michael, et al.. (2025). Quest for insights: Leveraging data from the video game ecosystem in marketing. Journal of the Academy of Marketing Science. 53(4). 1135–1156. 3 indexed citations

2.

McGraw, A. Peter, Michael Haenlein, Kelly Hewett, et al.. (2025). Comments on “AI and the advent of the cyborg behavioral scientist”. Journal of Consumer Psychology. 35(2). 316–328. 3 indexed citations

3.

Hewett, Kelly, et al.. (2025). Leveling up retail: How retailers and brands thrive in the video game ecosystem. Journal of Retailing. 101(4). 583–600. 1 indexed citations

4.

Chaker, Nawar N., Johannes Habel, Kelly Hewett, & Alex R. Zablah. (2024). The Future of Research on International Selling and Sales Management. Journal of International Marketing. 32(1). 1–14. 9 indexed citations

5.

Hewett, Kelly, et al.. (2024). Digital marketing ecosystems and global market expansion: current state and future research agenda. International Marketing Review. 41(5). 872–885. 6 indexed citations

6.

Bhattacharya, Abhi, Neil A. Morgan, Lopo L. Rego, & Kelly Hewett. (2024). Unlocking the Predictive Value of Excess and Deficit Customer Patronization Intentions. Journal of Service Research. 28(4). 687–703. 1 indexed citations

7.

Hewett, Kelly, et al.. (2023). The merchants of meta: A research agenda to understand the future of retailing in the metaverse. Journal of Retailing. 99(2). 173–192. 198 indexed citations breakdown →

8.

Hewett, Kelly, et al.. (2022). The generalized exchange framework: A guide for managing norms in traditional & non-traditional markets. The Journal of Marketing Theory and Practice. 31(3). 276–299. 1 indexed citations

9.

Grinstein, Amir, Kelly Hewett, & Petra Riefler. (2022). Well-Being in a Global World—The Role of International Marketing: An Editorial. Journal of International Marketing. 30(2). 1–4. 7 indexed citations

10.

Hewett, Kelly, Shintaro Okazaki, & Linda L. Price. (2022). Marketing and Public Policy in a “Runaway World”: A Commentary. Journal of Public Policy & Marketing. 41(3). 211–212. 4 indexed citations

11.

Hewett, Kelly, et al.. (2021). Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions. International Journal of Research in Marketing. 39(2). 619–638. 20 indexed citations

12.

Meire, Matthijs, Kelly Hewett, Michel Ballings, Vikas Kumar, & Dirk Van den Poel. (2019). The Role of Marketer-Generated Content in Customer Engagement Marketing. Journal of Marketing. 83(6). 21–42. 186 indexed citations

13.

Hewett, Kelly, et al.. (2015). Investing in Buyer–Seller Relationships in Transitional Markets: A Market–Based Assets Perspective. Journal of International Marketing. 24(1). 57–81. 25 indexed citations

14.

Özdemir, Vural & Kelly Hewett. (2010). The Effect of Collectivism on the Importance of Relationship Quality and Service Quality for Behavioral Intentions: A Cross-National and Cross-Contextual Analysis. Journal of International Marketing. 18(1). 41–62. 85 indexed citations

15.

Hewett, Kelly. (2006). National Culture and Industrial Buyer-Seller Relationships in the United States and Latin America. Journal of the Academy of Marketing Science. 34(3). 386–402. 76 indexed citations

16.

Subramaniam, Mohan & Kelly Hewett. (2004). Balancing Standardization and Adaptation for Product Performance in International Markets: Testing the Influence of Headquarters-Subsidiary Contact and Cooperation (1). Management International Review. 44(2). 171–8. 33 indexed citations

17.

Hewett, Kelly, Martin S. Roth, & Kendall Roth. (2003). Conditions influencing headquarters and foreign subsidiary roles in marketing activities and their effects on performance. Journal of International Business Studies. 34(6). 567–585. 82 indexed citations

18.

Hewett, Kelly, et al.. (2002). An Exploration of the Moderating Role of Buyer Corporate Culture in Industrial Buyer-Seller Relationships. Journal of the Academy of Marketing Science. 30(3). 229–239. 30 indexed citations

19.

Hewett, Kelly, et al.. (2002). An Exploration of the Moderating Role of Buyer Corporate Culture in Industrial Buyer-Seller Relationships. Journal of the Academy of Marketing Science. 30(3). 229–239. 186 indexed citations

20.

Madden, Thomas J., Kelly Hewett, & Martin S. Roth. (2000). Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences. Journal of International Marketing. 8(4). 90–107. 406 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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