Christopher P. Puto

4.1k total citations · 1 hit paper
21 papers, 2.8k citations indexed

About

Christopher P. Puto is a scholar working on Economics and Econometrics, General Decision Sciences and Marketing. According to data from OpenAlex, Christopher P. Puto has authored 21 papers receiving a total of 2.8k indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Economics and Econometrics, 9 papers in General Decision Sciences and 7 papers in Marketing. Recurrent topics in Christopher P. Puto's work include Decision-Making and Behavioral Economics (9 papers), Economic and Environmental Valuation (8 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Christopher P. Puto is often cited by papers focused on Decision-Making and Behavioral Economics (9 papers), Economic and Environmental Valuation (8 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Christopher P. Puto collaborates with scholars based in United States. Christopher P. Puto's co-authors include Joel Huber, John W. Payne, William D. Wells, William J. Qualls, W.E. Patton, Michael D. Johnson, Lon N. Larson, J. Lyle Bootman, Merrie Brucks and JoLaine R. Draugalis and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Christopher P. Puto

20 papers receiving 2.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis

1982 1.2k citations Joel Huber, John W. Payne et al. Journal of Consumer Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Christopher P. Puto United States	15	1.3k	1.1k	973	549	359	21	2.8k
Gary J. Gaeth United States	22	686 0.5×	1.2k 1.1×	476 0.5×	650 1.2×	410 1.1×	47	2.9k
Stephen M. Nowlis United States	28	1.1k 0.9×	2.2k 1.9×	705 0.7×	1.1k 2.0×	495 1.4×	42	4.3k
Ziv Carmon United States	22	700 0.5×	1.3k 1.2×	502 0.5×	780 1.4×	479 1.3×	43	3.0k
Gal Zauberman United States	28	1.2k 1.0×	936 0.8×	570 0.6×	707 1.3×	240 0.7×	77	3.3k
Margaret G. Meloy United States	19	645 0.5×	829 0.7×	345 0.4×	544 1.0×	158 0.4×	36	2.3k
Priya Raghubir United States	34	666 0.5×	3.1k 2.7×	515 0.5×	1.1k 2.0×	746 2.1×	87	4.9k
Ran Kivetz United States	21	798 0.6×	2.1k 1.8×	417 0.4×	959 1.7×	773 2.2×	38	3.5k
Eric Greenleaf United States	19	316 0.2×	1.6k 1.4×	416 0.4×	615 1.1×	395 1.1×	39	2.7k
Alexander Chernev United States	22	433 0.3×	2.0k 1.8×	400 0.4×	770 1.4×	430 1.2×	54	3.3k
Young-Won Ha United States	8	595 0.5×	683 0.6×	171 0.2×	725 1.3×	230 0.6×	10	2.5k

Countries citing papers authored by Christopher P. Puto

Since Specialization

Citations

This map shows the geographic impact of Christopher P. Puto's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Christopher P. Puto with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Christopher P. Puto more than expected).

Fields of papers citing papers by Christopher P. Puto

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Christopher P. Puto. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Christopher P. Puto. The network helps show where Christopher P. Puto may publish in the future.

Co-authorship network of co-authors of Christopher P. Puto

This figure shows the co-authorship network connecting the top 25 collaborators of Christopher P. Puto. A scholar is included among the top collaborators of Christopher P. Puto based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Christopher P. Puto. Christopher P. Puto is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Whitler, Kimberly A. & Christopher P. Puto. (2020). The influence of the board of directors on outside-in strategy. Industrial Marketing Management. 90. 143–154. 18 indexed citations

Rothausen, Teresa J., et al.. (2019). A Model of Full-Time Professional Graduate Student Satisfaction: Program Design, Delivery, and Outcomes. The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 32. 73–97. 1 indexed citations

Puto, Christopher P., et al.. (2019). Marketing for Magis: How Jesuit colleges and universities chose collaboration over competition. 4(3). 251–251.

Huber, Joel, John W. Payne, & Christopher P. Puto. (2014). Let's be Honest about the Attraction Effect. Journal of Marketing Research. 51(4). 520–525. 110 indexed citations

Russell, Cristel Antonia & Christopher P. Puto. (1999). Special Session Summary Novel Experimental Methods: Opportunities and Challenges. ACR North American Advances. 1 indexed citations

Russell, Cristel Antonia & Christopher P. Puto. (1999). Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness. Marketing Letters. 10(4). 393–407. 8 indexed citations

Beach, Lee Roy, et al.. (1996). Differential versus Unit Weighting of Violations, Framing, and the Role of Probability in Image Theory's Compatibility Test. Organizational Behavior and Human Decision Processes. 65(2). 77–82. 30 indexed citations

Larson, Lon N., et al.. (1993). Physician prescribing decisions: The effects of situational involvement and task complexity on information acquisition and decision making. Social Science & Medicine. 36(11). 1473–1482. 62 indexed citations

Lichtenstein, Richard, et al.. (1992). HMO Marketing and Selection Bias:. Medical Care. 30(4). 329–346. 10 indexed citations

10.

Qualls, William J. & Christopher P. Puto. (1989). Organizational Climate and Decision Framing An Integrated Approach to Analyzing Industrial Buying Decisions. Journal of Marketing Research. 26(2). 179–192. 160 indexed citations

11.

Qualls, William J. & Christopher P. Puto. (1989). Organizational Climate and Decision Framing: An Integrated Approach to Analyzing Industrial Buying Decisions. Journal of Marketing Research. 26(2). 179–179. 75 indexed citations

12.

Rowe, Debra & Christopher P. Puto. (1987). Do Consumers' Reference Points Affect Their Buying Decisions?. ACR North American Advances. 14 indexed citations

13.

Puto, Christopher P.. (1987). The Framing of Buying Decisions. Journal of Consumer Research. 14(3). 301–301. 237 indexed citations

14.

Johnson, Michael D. & Christopher P. Puto. (1987). A Review of Consumer Judgment and Choice. Cornell Peter and Stephanie Nolan School of Hotel Administration (Cornell University). 25 indexed citations

15.

Puto, Christopher P.. (1985). Memory For Scripts in Advertisements. ACR North American Advances. 8 indexed citations

16.

Puto, Christopher P., et al.. (1985). Risk Handling Strategies in Industrial Vendor Selection Decisions. Journal of Marketing. 49(1). 89–98. 150 indexed citations

17.

Puto, Christopher P., et al.. (1985). Risk Handling Strategies in Industrial Vendor Selection Decisions. Journal of Marketing. 49(1). 89–89. 56 indexed citations

18.

Puto, Christopher P. & William D. Wells. (1984). Informational and Transformational Advertising: the Differential Effects of Time. ACR North American Advances. 276 indexed citations

19.

Huber, Joel & Christopher P. Puto. (1983). Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects. Journal of Consumer Research. 10(1). 31–31. 315 indexed citations

20.

Huber, Joel, John W. Payne, & Christopher P. Puto. (1982). Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis. Journal of Consumer Research. 9(1). 90–90. 1245 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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