Terry Elrod
Impact in
- Marketing top 1%
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- General Decision Sciences top 2%
- Decision-Making and Behavioral Economics
Papers in
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- Wine Industry and Tourism 5
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- Decision-Making and Behavioral Economics 4
- Co-authors
- Michael P. KeaneJordan J. LouviereGerald HäublRussell S. WinerRichard D. JohnsonJoseph D. BlackburnWagner A. KamakuraDonald R. Lehmann
- Journals
- Marketing Letters (5 papers)Journal of Marketing Research (4 papers)Journal of Marketing (4 papers)International Journal of Research in Marketing (1 paper)Marketing Science (1 paper)
- Partner nations
- CanadaUnited StatesAustria
In The Last Decade
Terry Elrod
24 papers receiving 946 citations
Peers
Comparison fields: 5 of 78
- Marketing 699
- General Decision Sciences 121
- Tourism, Leisure and Hospitality Management 94
- Economics and Econometrics 552
- Management Science and Operations Research 152
Countries citing papers authored by Terry Elrod
This map shows the geographic impact of Terry Elrod's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Terry Elrod with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Terry Elrod more than expected).
Fields of papers citing papers by Terry Elrod
This network shows the impact of papers produced by Terry Elrod. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Terry Elrod. The network helps show where Terry Elrod may publish in the future.
Co-authors
The 25 scholars most cited alongside Terry Elrod, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2012 | 3 | |
| 2 | 2012 | 21 | |
| 3 | 2004 | 68 | |
| 4 | 2002 | 4 | |
| 5 | Discrete and continuous representation of heterogeneity | 1999 | 13 |
| 6 | 1999 | 6 | |
| 7 | 1996 | 8 | |
| 8 | A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data | 1995 | 1 |
| 9 | 1995 | 158 | |
| 10 | 1995 | 62 | |
| 11 | 1992 | 176 | |
| 12 | 1992 | 77 | |
| 13 | 1991 | 23 | |
| 14 | 1991 | 3 | |
| 15 | A Management Science Assessment of a Behavioral Measure of Brand Loyalty | 1988 | 10 |
| 16 | 1988 | 145 | |
| 17 | 1982 | 45 | |
| 18 | 1982 | 9 | |
| 19 | 1982 | 13 | |
| 20 | Consumer Learning Through Experience: a Study and Experimental Paradigm | 1981 | 2 |
About Terry Elrod
Terry Elrod is a scholar working on Tourism, Leisure and Hospitality Management, General Decision Sciences, Marketing, Economics and Econometrics and Management Science and Operations Research, having authored 25 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (16 papers), Economic and Environmental Valuation (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Wine Industry and Tourism (5 papers), Decision-Making and Behavioral Economics (4 papers), Complex Systems and Decision Making (2 papers), Customer Service Quality and Loyalty (2 papers) and Innovation Diffusion and Forecasting (2 papers). The work is most often cited by research in Marketing (699 citations), General Decision Sciences (121 citations), Tourism, Leisure and Hospitality Management (94 citations), Economics and Econometrics (552 citations) and Management Science and Operations Research (152 citations). Terry Elrod has collaborated with scholars based in Canada, United States and Austria. Frequent co-authors include Michael P. Keane, Jordan J. Louviere, Gerald Häubl, Russell S. Winer, Richard D. Johnson, Joseph D. Blackburn, Wagner A. Kamakura, Donald R. Lehmann, Xin Ge and William L. Moore. Their work appears in journals such as Marketing Letters, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing and Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.