Eric Greenleaf

3.5k total citations
39 papers, 2.7k citations indexed

About

Eric Greenleaf is a scholar working on Marketing, Management Science and Operations Research and Safety Research. According to data from OpenAlex, Eric Greenleaf has authored 39 papers receiving a total of 2.7k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 14 papers in Management Science and Operations Research and 7 papers in Safety Research. Recurrent topics in Eric Greenleaf's work include Consumer Market Behavior and Pricing (16 papers), Auction Theory and Applications (12 papers) and Experimental Behavioral Economics Studies (7 papers). Eric Greenleaf is often cited by papers focused on Consumer Market Behavior and Pricing (16 papers), Auction Theory and Applications (12 papers) and Experimental Behavioral Economics Studies (7 papers). Eric Greenleaf collaborates with scholars based in United States, Canada and Netherlands. Eric Greenleaf's co-authors include Vicki G. Morwitz, Eric J. Johnson, Donald R. Lehmann, Priya Raghubir, Morris B. Holbrook, Terence A. Oliva, Robert W. Chestnut, Robert M. Schindler, James C. Cox and Michael H. Rothkopf and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Eric Greenleaf

38 papers receiving 2.3k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Eric Greenleaf United States 19 1.6k 615 533 416 395 39 2.7k
Joydeep Srivastava United States 23 1.3k 0.8× 478 0.8× 262 0.5× 440 1.1× 339 0.9× 46 2.1k
Gary J. Gaeth United States 22 1.2k 0.7× 650 1.1× 214 0.4× 476 1.1× 410 1.0× 47 2.9k
Alexander Chernev United States 22 2.0k 1.2× 770 1.3× 155 0.3× 400 1.0× 430 1.1× 54 3.3k
Ziv Carmon United States 22 1.3k 0.8× 780 1.3× 171 0.3× 502 1.2× 479 1.2× 43 3.0k
Edgar A. Pessemier United States 20 1.6k 1.0× 547 0.9× 331 0.6× 577 1.4× 540 1.4× 51 2.6k
Howard Marmorstein United States 16 1.5k 0.9× 788 1.3× 174 0.3× 257 0.6× 583 1.5× 34 2.2k
Christopher P. Puto United States 15 1.1k 0.7× 549 0.9× 322 0.6× 973 2.3× 359 0.9× 21 2.8k
Susan M. Broniarczyk United States 26 2.7k 1.6× 1.2k 2.0× 157 0.3× 412 1.0× 842 2.1× 40 3.6k
Alvin J. Silk United States 22 1.0k 0.6× 324 0.5× 361 0.7× 522 1.3× 375 0.9× 74 1.9k
Stephen M. Nowlis United States 28 2.2k 1.3× 1.1k 1.8× 262 0.5× 705 1.7× 495 1.3× 42 4.3k

Countries citing papers authored by Eric Greenleaf

Since Specialization
Citations

This map shows the geographic impact of Eric Greenleaf's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric Greenleaf with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric Greenleaf more than expected).

Fields of papers citing papers by Eric Greenleaf

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eric Greenleaf. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric Greenleaf. The network helps show where Eric Greenleaf may publish in the future.

Co-authorship network of co-authors of Eric Greenleaf

This figure shows the co-authorship network connecting the top 25 collaborators of Eric Greenleaf. A scholar is included among the top collaborators of Eric Greenleaf based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eric Greenleaf. Eric Greenleaf is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Cerf, Moran, Eric Greenleaf, Tom Meyvis, & Vicki G. Morwitz. (2015). Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications. Journal of Marketing Research. 52(4). 530–545. 18 indexed citations
2.
Yang, Sha, et al.. (2015). Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions. Journal of Marketing. 80(2). 80–100. 13 indexed citations
3.
Cerf, Moran, Eric Greenleaf, Tom Meyvis, & Vicki G. Morwitz. (2013). Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications. SSRN Electronic Journal. 1 indexed citations
4.
Morwitz, Vicki G., et al.. (2009). The Price Does Not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing. SSRN Electronic Journal. 9 indexed citations
5.
Greenleaf, Eric, Vicki G. Morwitz, & Russell S. Winer. (2006). When Does Helping Help or Hurt? Factors Affecting Consumer Satisfaction from Retailer Help in Web and Store Shopping. SSRN Electronic Journal.
6.
Cheema, Amar, Shyam Sunder, Peter T. L. Popkowski Leszczyc, et al.. (2005). Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions ∗. Queensland's institutional digital repository (The University of Queensland). 1 indexed citations
7.
Greenleaf, Eric & Russell S. Winer. (2002). Putting the Customer Back into Customer Relationship Management (CRM). Advances in consumer research. 29(1). 357–360. 7 indexed citations
8.
Greenleaf, Eric, et al.. (2000). The Impact of Discrete Bidding and Bidder Aggressiveness on Sellers' Strategies in Open English Auctions: Reserves and Covert Shilling. Marketing Science. 19(3). 244–265. 54 indexed citations
9.
Morwitz, Vicki G., Eric Greenleaf, & Eric J. Johnson. (1998). Divide and Prosper: Consumers' Reaction to Partitioned Prices. SSRN Electronic Journal. 85 indexed citations
10.
Morwitz, Vicki G., Eric Greenleaf, & Eric J. Johnson. (1998). Divide and Prosper: Consumers' Reactions to Partitioned Prices. Journal of Marketing Research. 35(4). 453–453. 141 indexed citations
11.
Greenleaf, Eric. (1997). Locus and Communication. Journal of Systemic Therapies. 16(2). 145–158. 2 indexed citations
12.
Kahn, Barbara B., Eric Greenleaf, Julie R. Irwin, et al.. (1997). Examining Medical Decision Making from a Marketing Perspective. Marketing Letters. 8(3). 361–375. 18 indexed citations
13.
Greenleaf, Eric. (1992). Improving Rating Scale Measures by Detecting and Correcting Bias Components in Some Response Styles. Journal of Marketing Research. 29(2). 176–188. 82 indexed citations
14.
Greenleaf, Eric & Donald R. Lehmann. (1991). Causes of Delay in Consumer Decision Making: an Exploratory Study. ACR North American Advances. 3 indexed citations
15.
Schindler, Robert M., Morris B. Holbrook, & Eric Greenleaf. (1989). Using connoisseurs to predict mass tastes. Marketing Letters. 1(1). 47–54. 25 indexed citations
16.
Holbrook, Morris B., Eric Greenleaf, & Robert M. Schindler. (1986). A Dynamic Spatial Analysis of Changes in Aesthetic Responses. Empirical Studies of the Arts. 4(1). 47–61. 8 indexed citations
17.
Holbrook, Morris B., Robert W. Chestnut, Terence A. Oliva, & Eric Greenleaf. (1984). Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games. Journal of Consumer Research. 11(2). 728–728. 404 indexed citations
18.
Greenleaf, Eric. (1974). Defining hypnosis during hypnotherapy. International Journal of Clinical and Experimental Hypnosis. 22(2). 120–130. 3 indexed citations
19.
Greenleaf, Eric. (1973). "Senoi" dream groups.. Psychotherapy. 10(3). 218–222. 6 indexed citations
20.
Greenleaf, Eric. (1971). The Red House: Hypnotherapy of Hysterical Blindness. American Journal of Clinical Hypnosis. 13(3). 155–161. 10 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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