Gary J. Gaeth
Impact in
- General Decision Sciences top 0.2%
- Decision-Making and Behavioral Economics
- Applied Psychology top 0.5%
- Behavioral Health and Interventions
Papers in
- Marketing 17
- Consumer Market Behavior and Pricing 11
- Consumer Behavior in Brand Consumption and Identification 7
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- Decision-Making and Behavioral Economics 17
- Co-authors
- Irwin P. Levin (19 shared papers)Sandra L. Schneider (1 shared paper)Gerard J. Tellis (2 shared papers)Judy Schreiber (3 shared papers)Marco Lauriola (2 shared papers)Catherine Cole (4 shared papers)Timothy B. Heath (3 shared papers)James Shanteau (1 shared paper)
- Journals
- Marketing Letters (4 papers)Judgment and Decision Making (3 papers)Organizational Behavior and Human Decision Processes (3 papers)Journal of Business Research (3 papers)Journal of Consumer Research (3 papers)
- Partner nations
- United StatesLatviaPalestinian Territory
In The Last Decade
Gary J. Gaeth
48 papers receiving 4.2k citations
Gary J. Gaeth's Hit Papers
Peers
Comparison fields: 5 of 143
- General Decision Sciences 1.2k
- Applied Psychology 877
- Marketing 1.5k
- Tourism, Leisure and Hospitality Management 76
- Organizational Behavior and Human Resource Management 484
Countries citing papers authored by Gary J. Gaeth
This map shows the geographic impact of Gary J. Gaeth's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gary J. Gaeth with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gary J. Gaeth more than expected).
Fields of papers citing papers by Gary J. Gaeth
This network shows the impact of papers produced by Gary J. Gaeth. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gary J. Gaeth. The network helps show where Gary J. Gaeth may publish in the future.
Co-authors
The 25 scholars most cited alongside Gary J. Gaeth, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 48 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects Hit paper breakdown → | 1998 | 1774 |
| 2 | How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product Hit paper breakdown → | 1988 | 835 |
| 3 | 2002 | 332 | |
| 4 | 1990 | 271 | |
| 5 | 1991 | 166 | |
| 6 | 1990 | 152 | |
| 7 | 1984 | 127 | |
| 8 | 1990 | 105 | |
| 9 | 1987 | 73 | |
| 10 | 2002 | 69 | |
| 11 | The Cognitive Processing of Misleading Adversiting in Young and Old Adults: Assessment and Training | 1987 | 65 |
| 12 | 1990 | 61 | |
| 13 | 1991 | 60 | |
| 14 | How consumers choose health insurance. | 1994 | 47 |
| 15 | 2000 | 45 | |
| 16 | 1992 | 31 | |
| 17 | 1992 | 31 | |
| 18 | 1990 | 31 | |
| 19 | 1993 | 29 | |
| 20 | 2002 | 29 |
About Gary J. Gaeth
Gary J. Gaeth is a scholar working on Marketing, General Decision Sciences, Economics and Econometrics, Sociology and Political Science and Cognitive Neuroscience, having authored 48 papers that have together received 4.7k indexed citations. Recurring topics across this work include Decision-Making and Behavioral Economics (17 papers), Economic and Environmental Valuation (13 papers), Consumer Market Behavior and Pricing (11 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (6 papers), Autism Spectrum Disorder Research (4 papers), Sensory Analysis and Statistical Methods (4 papers) and Social and Intergroup Psychology (3 papers). The work is most often cited by research in General Decision Sciences (1.2k citations), Applied Psychology (877 citations), Marketing (1.5k citations), Tourism, Leisure and Hospitality Management (76 citations) and Organizational Behavior and Human Resource Management (484 citations). Gary J. Gaeth has collaborated with scholars based in United States, Latvia and Palestinian Territory. Frequent co-authors include Irwin P. Levin, Sandra L. Schneider, Gerard J. Tellis, Judy Schreiber, Marco Lauriola, Catherine Cole, Timothy B. Heath, James Shanteau, Goutam Chakraborty and Richard Ettenson. Their work appears in journals such as Marketing Letters, Judgment and Decision Making, Organizational Behavior and Human Decision Processes, Journal of Business Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.