Gary J. Gaeth

4.0k total citations · 1 hit paper
47 papers, 2.9k citations indexed

About

Gary J. Gaeth is a scholar working on Economics and Econometrics, Marketing and General Decision Sciences. According to data from OpenAlex, Gary J. Gaeth has authored 47 papers receiving a total of 2.9k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Economics and Econometrics, 17 papers in Marketing and 17 papers in General Decision Sciences. Recurrent topics in Gary J. Gaeth's work include Decision-Making and Behavioral Economics (17 papers), Economic and Environmental Valuation (15 papers) and Consumer Market Behavior and Pricing (11 papers). Gary J. Gaeth is often cited by papers focused on Decision-Making and Behavioral Economics (17 papers), Economic and Environmental Valuation (15 papers) and Consumer Market Behavior and Pricing (11 papers). Gary J. Gaeth collaborates with scholars based in United States, Palestinian Territory and Italy. Gary J. Gaeth's co-authors include Irwin P. Levin, Gerard J. Tellis, Judy Schreiber, Marco Lauriola, Catherine Cole, Timothy B. Heath, James Shanteau, Goutam Chakraborty, Richard Ettenson and Aron M. Levin and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Gary J. Gaeth

47 papers receiving 2.5k citations

Hit Papers

How Consumers are Affected by the Framing of Attribute In... 1988 2026 2000 2013 1988 250 500 750

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Gary J. Gaeth United States 22 1.2k 686 650 476 438 47 2.9k
Ziv Carmon United States 22 1.3k 1.1× 700 1.0× 780 1.2× 502 1.1× 426 1.0× 43 3.0k
Steven S. Posavac United States 26 1.5k 1.3× 395 0.6× 1.1k 1.6× 330 0.7× 473 1.1× 81 3.6k
Alexander Chernev United States 22 2.0k 1.7× 433 0.6× 770 1.2× 400 0.8× 523 1.2× 54 3.3k
Christopher P. Puto United States 15 1.1k 0.9× 1.3k 1.9× 549 0.8× 973 2.0× 346 0.8× 21 2.8k
Amar Cheema United States 18 1.1k 0.9× 379 0.6× 1.2k 1.8× 397 0.8× 519 1.2× 36 3.6k
Margaret G. Meloy United States 19 829 0.7× 645 0.9× 544 0.8× 345 0.7× 291 0.7× 36 2.3k
Stephen M. Nowlis United States 28 2.2k 1.8× 1.1k 1.6× 1.1k 1.7× 705 1.5× 731 1.7× 42 4.3k
Dilip Soman Canada 33 1.9k 1.6× 1.2k 1.8× 773 1.2× 1.0k 2.2× 746 1.7× 92 4.2k
Jonathan Levav United States 18 820 0.7× 428 0.6× 824 1.3× 386 0.8× 437 1.0× 42 2.6k
Katherine White Canada 22 1.3k 1.1× 584 0.9× 1.1k 1.7× 318 0.7× 755 1.7× 41 3.7k

Countries citing papers authored by Gary J. Gaeth

Since Specialization
Citations

This map shows the geographic impact of Gary J. Gaeth's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gary J. Gaeth with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gary J. Gaeth more than expected).

Fields of papers citing papers by Gary J. Gaeth

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gary J. Gaeth. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gary J. Gaeth. The network helps show where Gary J. Gaeth may publish in the future.

Co-authorship network of co-authors of Gary J. Gaeth

This figure shows the co-authorship network connecting the top 25 collaborators of Gary J. Gaeth. A scholar is included among the top collaborators of Gary J. Gaeth based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gary J. Gaeth. Gary J. Gaeth is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Jasper, John D., et al.. (2023). Increased levels of autistic traits are associated with atypical moral judgments. Acta Psychologica. 235. 103895–103895. 4 indexed citations
2.
Levin, Aron M., Gary J. Gaeth, Irwin P. Levin, & Shiyun Chen. (2022). Relating social skills and social media use to consumer behavior: An investigation across the autism spectrum. Journal of Consumer Behaviour. 22(1). 56–66. 4 indexed citations
3.
Nayakankuppam, Dhananjay, et al.. (2021). Perceptual anchoring and adjustment. Journal of Behavioral Decision Making. 34(4). 581–592. 5 indexed citations
4.
Katz, David A., et al.. (2019). Veterans’ preferences for tobacco treatment in primary care: A discrete choice experiment. Patient Education and Counseling. 103(3). 652–660. 11 indexed citations
6.
Nayakankuppam, Dhananjay, et al.. (2017). Numerosity and allocation behavior: Insights using the dictator game. Judgment and Decision Making. 12(6). 527–536. 6 indexed citations
7.
Gaeth, Gary J., et al.. (2016). Toward understanding everyday decision making by adults across the autism spectrum. Judgment and Decision Making. 11(6). 537–547. 14 indexed citations
8.
Levin, Irwin P., et al.. (2015). Extending decision making competence to special populations: a pilot study of persons on the autism spectrum. Frontiers in Psychology. 6. 539–539. 21 indexed citations
9.
Levin, Irwin P., et al.. (2014). The combined role of task, child’s age and individual differences in understanding decision processes. Judgment and Decision Making. 9(3). 273–285. 17 indexed citations
10.
Kateeb, Elham, John J. Warren, Gary J. Gaeth, et al.. (2014). The willingness of US pediatric dentists to use atraumatic restorative treatment (ART) with their patients: a conjoint analysis. Journal of Public Health Dentistry. 74(3). 234–240. 5 indexed citations
11.
Katz, David A., Tom P. Aufderheide, Gary J. Gaeth, et al.. (2013). Satisfaction and Emergency Department Revisits in Patients With Possible Acute Coronary Syndrome. Journal of Emergency Medicine. 45(6). 947–957. 15 indexed citations
12.
Levin, Irwin P., Gary J. Gaeth, Felicitas Evangelista, Gerald Albaum, & Judy Schreiber. (2001). How positive and negative frames influence the decisions of persons in the United States and Australia. Asia Pacific Journal of Marketing and Logistics. 13(2). 64–71. 17 indexed citations
13.
Braun, Kathryn A., Gary J. Gaeth, & Irwin P. Levin. (1997). Framing Effects With Differential Impact: the Role of Attribute Salience. ACR North American Advances. 28 indexed citations
14.
Levin, Irwin P., John D. Jasper, & Gary J. Gaeth. (1996). Measuring the Effects of Framing Country-Of-Origin Information: a Process Tracing Approach. ACR North American Advances. 13 indexed citations
15.
Chakraborty, Goutam, Richard Ettenson, & Gary J. Gaeth. (1994). How consumers choose health insurance.. PubMed. 14(1). 21–33. 47 indexed citations
16.
Levin, Irwin P., John D. Jasper, John D. Mittelstaedt, & Gary J. Gaeth. (1993). Attitudes Toward QBuy America FirstQ and Preferences For American and Japanese Cars: a Different Role For Country-Of-Origin Information. ACR North American Advances. 26 indexed citations
17.
Gaeth, Gary J., et al.. (1990). Assessing the Institutional Choice Process of Student–Athletes. Research Quarterly for Exercise and Sport. 61(1). 85–92. 31 indexed citations
18.
Gaeth, Gary J. & Timothy B. Heath. (1987). The Cognitive Processing of Misleading Adversiting in Young and Old Adults: Assessment and Training. HAL (Le Centre pour la Communication Scientifique Directe). 65 indexed citations
19.
Gaeth, Gary J. & Timothy B. Heath. (1987). The Cognitive Processing of Misleading Adversiting in Young and Old Adults: Assessment and Training. Journal of Consumer Research. 14(1). 43–43. 73 indexed citations
20.
Cole, Catherine, Gary J. Gaeth, & Surendra N. Singh. (1986). Measuring Prior Knowledge. ACR North American Advances. 15 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026