Robert W. Chestnut

4.1k total citations · 2 hit papers
16 papers, 3.1k citations indexed

About

Robert W. Chestnut is a scholar working on Marketing, Infectious Diseases and Molecular Biology. According to data from OpenAlex, Robert W. Chestnut has authored 16 papers receiving a total of 3.1k indexed citations (citations by other indexed papers that have themselves been cited), including 5 papers in Marketing, 1 paper in Infectious Diseases and 1 paper in Molecular Biology. Recurrent topics in Robert W. Chestnut's work include Consumer Behavior in Brand Consumption and Identification (5 papers), SARS-CoV-2 and COVID-19 Research (1 paper) and Technology Adoption and User Behaviour (1 paper). Robert W. Chestnut is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), SARS-CoV-2 and COVID-19 Research (1 paper) and Technology Adoption and User Behaviour (1 paper). Robert W. Chestnut collaborates with scholars based in United States and Canada. Robert W. Chestnut's co-authors include Jacob Jacoby, Eric Berkowitz, Eric Greenleaf, Morris B. Holbrook, Terence A. Oliva, William A. Fisher, William A. Fisher, William Fisher, John G. McHutchison and Samuel Lee and has published in prestigious journals such as Hepatology, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Robert W. Chestnut

13 papers receiving 2.6k citations

Hit Papers

Brand Loyalty: Measurement and Management 1978 2026 1994 2010 1978 1978 250 500 750 1000
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Brand Loyalty: Measurement and Management
    1978 1.1k citations Jacob Jacoby, Robert W. Chestnut Medical Entomology and Zoology profile →
  2. Brand Loyalty: Measurement and Management
    1978 747 citations Eric Berkowitz, Jacob Jacoby et al. Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Robert W. Chestnut United States 10 2.0k 1.6k 1.2k 459 194 16 3.1k
Srinivas Durvasula United States 28 2.3k 1.2× 1.1k 0.7× 1.3k 1.1× 377 0.8× 417 2.1× 54 3.5k
Peter R. Darke Canada 25 1.6k 0.8× 568 0.4× 1.3k 1.1× 407 0.9× 189 1.0× 51 2.8k
Michael L. Ray United States 23 1.9k 0.9× 579 0.4× 1.3k 1.1× 296 0.6× 227 1.2× 64 3.3k
Stephen J. Arnold Canada 21 2.0k 1.0× 989 0.6× 759 0.7× 322 0.7× 983 5.1× 38 3.3k
John F. Tanner United States 34 970 0.5× 968 0.6× 1.3k 1.1× 451 1.0× 411 2.1× 133 3.5k
William R. Swinyard United States 24 2.1k 1.1× 863 0.6× 1.5k 1.3× 641 1.4× 144 0.7× 51 3.3k
Michael R. Solomón United States 15 1.8k 0.9× 2.3k 1.5× 1.4k 1.2× 450 1.0× 376 1.9× 25 3.5k
Henry Assael United States 20 1.2k 0.6× 602 0.4× 990 0.8× 285 0.6× 179 0.9× 47 2.2k
Barbara Bickart United States 17 1.4k 0.7× 586 0.4× 1.9k 1.6× 685 1.5× 129 0.7× 35 2.6k
Jerome B. Kernan United States 24 1.6k 0.8× 634 0.4× 1.3k 1.1× 200 0.4× 199 1.0× 85 2.7k

Countries citing papers authored by Robert W. Chestnut

Since Specialization
Citations

This map shows the geographic impact of Robert W. Chestnut's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert W. Chestnut with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert W. Chestnut more than expected).

Fields of papers citing papers by Robert W. Chestnut

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert W. Chestnut. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert W. Chestnut. The network helps show where Robert W. Chestnut may publish in the future.

Co-authorship network of co-authors of Robert W. Chestnut

This figure shows the co-authorship network connecting the top 25 collaborators of Robert W. Chestnut. A scholar is included among the top collaborators of Robert W. Chestnut based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert W. Chestnut. Robert W. Chestnut is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

16 of 16 papers shown
1.
Chestnut, Robert W.. (2012). Television Advertising and Young Children: Piaget Reconsidered. 2(1). 5–15.
2.
Heathcote, Jenny, John G. McHutchison, Samuel Lee, et al.. (1999). A pilot study of the CY-1899 T-cell vaccine in subjects chronically infected with hepatitis B virus. Hepatology. 30(2). 531–536. 131 indexed citations
3.
Holbrook, Morris B., Robert W. Chestnut, Terence A. Oliva, & Eric Greenleaf. (1984). Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games. Journal of Consumer Research. 11(2). 728–728. 404 indexed citations
4.
Chestnut, Robert W.. (1983). ARF Interview: Technology and Its Implications for Advertising. Journal of Advertising Research. 23(4). 9–13. 1 indexed citations
5.
Chestnut, Robert W. & Jacob Jacoby. (1980). Product Comprehension: the Case of Permanent Vs. Term Life Insurance. ACR North American Advances. 4 indexed citations
6.
Jacoby, Jacob, Robert W. Chestnut, & Wayne D. Hoyer. (1978). Psychometric Characteristics of Behavioral Process Data: Preliminary Findings on Validity and Reliability. ACR North American Advances. 17 indexed citations
7.
Berkowitz, Eric, Jacob Jacoby, & Robert W. Chestnut. (1978). Brand Loyalty: Measurement and Management. Journal of Marketing Research. 15(4). 659–659. 747 indexed citations breakdown →
8.
Jacoby, Jacob & Robert W. Chestnut. (1978). Brand Loyalty: Measurement and Management. Medical Entomology and Zoology. 1099 indexed citations breakdown →
9.
Jacoby, Jacob, Robert W. Chestnut, & William A. Fisher. (1978). A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing. Journal of Marketing Research. 15(4). 532–532. 107 indexed citations
10.
Jacoby, Jacob, Robert W. Chestnut, & William A. Fisher. (1978). A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing. Journal of Marketing Research. 15(4). 532–544. 206 indexed citations
11.
Chestnut, Robert W.. (1977). INFORMATION ACQUISITION IN LIFE INSURANCE POLICY SELECTION: MONITORING THE IMPACT OF PRODUCT BELIEFS, AFFECT TOWARD AGENT, AND EXTERNAL MEMORY.. Purdue e-Pubs (Purdue University System). 1 indexed citations
12.
Chestnut, Robert W., et al.. (1977). The “Decorative” Female Model: Sexual Stimuli and the Recognition of Advertisements. Journal of Advertising. 6(4). 11–14. 59 indexed citations
13.
Jacoby, Jacob, et al.. (1977). Consumer Use and Comprehension of Nutrition Information. Journal of Consumer Research. 4(2). 119–119. 186 indexed citations
14.
Jacoby, Jacob, et al.. (1976). Dissonance Resolution By Grade School Consumers. ACR North American Advances. 3 indexed citations
15.
Jacoby, Jacob, et al.. (1976). Pre-Purchase Information Acquisition: Description of a Process Methodology, Research Paradigm, and Pilot Investigation. ACR North American Advances. 85 indexed citations
16.
Morgan, John G., et al.. (1971). Synthesis of 1,10,11,11a-tetrahydro-11a-methyl-2H-naphth[1,2-g]indol-7-ol, an equilenin-like 15-azasteroid. The Journal of Organic Chemistry. 36(12). 1599–1602. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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