Andrew A. Mitchell

5.8k citations
32 papers · 4.5k indexed · 2 hit papers · h-index 18

Impact in

Papers in

    • Consumer Behavior in Brand Consumption and Identification 15
    • Consumer Market Behavior and Pricing 3
    • Consumer Perception and Purchasing Behavior 2
    • Decision-Making and Behavioral Economics 2

Andrew A. Mitchell

29 papers receiving 3.8k citations

Hit Papers

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? 1981 · 1.2k citations
1.2k19812026199620112505007501000

Peers

Andrew A. Mitchell
Comparison fields: 5 of 112
  • Marketing 3.2k
  • Organizational Behavior and Human Resource Management 785
  • Tourism, Leisure and Hospitality Management 113
  • Information Systems and Management 514
  • Applied Psychology 345
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Citations per field
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Citations per year

Countries citing papers authored by Andrew A. Mitchell

Since Specialization
Citations

This map shows the geographic impact of Andrew A. Mitchell's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andrew A. Mitchell with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andrew A. Mitchell more than expected).

Fields of papers citing papers by Andrew A. Mitchell

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Andrew A. Mitchell. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andrew A. Mitchell. The network helps show where Andrew A. Mitchell may publish in the future.

Co-authors

The 25 scholars most cited alongside Andrew A. Mitchell, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Andrew A. Mitchell Line = papers co-authored together Andrew A. Mitchell links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown
#Work
1 20221
2 20200
3 20183
4
Removing Individuals' License to Misbehave
20142
5
Background Goals in the Foreground: the Overriding Effect of Nonconscious Goals on Consumer Choice
20081
6
What Do Novice Consumers Remember
20059
7
Context Effects in Consumer Judgments
20020
8
The Effect of Banner Advertisements on Judgment and Choice
20022
9 1996348
10
The Measurement of Declarative Knowledge
198617
11 1985106
12
Knowledge Structures, Production Systems and Decision Strategies
19819
13
The Dimensions of Advertising Involvement
1981119
14
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Hit paper breakdown →
1981803
15 198168
16
The Use of an Information Processing Approach to Understand Advertising Effects
198015
17
Involvement: a Potentially Important Mediator of Consumer Behavior
1979242
18
The effect of information on consumer and market behavior
197835
19
Cognitive Effects of Advertising Repetition
197742
20
The Process of Attitude Acquisition: the Value of a Developmental, Approach to Consumer Attitude Research
197520

About Andrew A. Mitchell

Andrew A. Mitchell is a scholar working on Marketing, General Decision Sciences, Tourism, Leisure and Hospitality Management, Experimental and Cognitive Psychology and Sociology and Political Science, having authored 32 papers that have together received 4.5k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (7 papers), Creativity in Education and Neuroscience (4 papers), Cultural Differences and Values (4 papers), Consumer Market Behavior and Pricing (3 papers), Decision-Making and Behavioral Economics (2 papers), Social and Intergroup Psychology (2 papers) and Consumer Perception and Purchasing Behavior (2 papers). The work is most often cited by research in Marketing (3.2k citations), Organizational Behavior and Human Resource Management (785 citations), Tourism, Leisure and Hospitality Management (113 citations), Information Systems and Management (514 citations) and Applied Psychology (345 citations). Andrew A. Mitchell has collaborated with scholars based in Canada, United States and United Kingdom. Frequent co-authors include Jerry C. Olson, Peter A. Dacin, Ida E. Berger, Elizabeth Cowley, Linda F. Alwitt, Meryl P. Gardner, J. Edward Russo, Dipankar Chakravarti, Richard Staelin and Melanie Dempsey. Their work appears in journals such as Journal of Consumer Research, Journal of Marketing Research, Marketing Letters, Frontiers in Veterinary Science and Journal of Marketing.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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