Howard Marmorstein
- Marketing top 0.5%
- Sociology and Political Science top 2%
- Organizational Behavior and Human Resource Management top 1%
- Information Systems and Management top 1%
- General Decision Sciences top 1%
- Co-authors
- Dhruv GrewalJerry B. GotliebJohn LynchMichael F. WeigoldDan SarelJoseph W. AlbaArun SharmaRaymond P. H. Fishe
- Topics
- Customer Service Quality and Loyalty (12 papers)Consumer Behavior in Brand Consumption and Identification (9 papers)Consumer Retail Behavior Studies (9 papers)
- Partner nations
- United StatesLatviaCanada
In The Last Decade
Howard Marmorstein
33 papers receiving 1.9k citations
Hit Papers
Peers
Comparison fields: 5 of 97
- Marketing 1.5k
- Sociology and Political Science 788
- Organizational Behavior and Human Resource Management 583
- Information Systems and Management 406
- General Decision Sciences 260
Countries citing papers authored by Howard Marmorstein
This map shows the geographic impact of Howard Marmorstein's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Howard Marmorstein with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Howard Marmorstein more than expected).
Fields of papers citing papers by Howard Marmorstein
This network shows the impact of papers produced by Howard Marmorstein. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Howard Marmorstein. The network helps show where Howard Marmorstein may publish in the future.
Co-authorship network of co-authors of Howard Marmorstein
This figure shows the co-authorship network connecting the top 25 collaborators of Howard Marmorstein. A scholar is included among the top collaborators of Howard Marmorstein based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Howard Marmorstein. Howard Marmorstein is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 6 | |
| 2 | Structured Products for the Retail Market: Regulatory Implications of Investor Innumeracy & Consumer Information Processing | 3 |
| 3 | 1 | |
| 4 | 6 | |
| 5 | 9 | |
| 6 | 14 | |
| 7 | 25 | |
| 8 | The role of service recovery in HMO satisfaction. | 4 |
| 9 | 38 | |
| 10 | Identifying new patient prospects: efficacy of usage segmentation. For some health care services, usage-based segmentation schemes can be wasteful and ineffective. | 0 |
| 11 | Identifying new patient prospects: Efficacy of usage segmentation | 4 |
| 12 | 185 | |
| 13 | The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationshipbreakdown → | 594 |
| 14 | 6 | |
| 15 | 29 | |
| 16 | 37 | |
| 17 | 58 | |
| 18 | Consumers' Knowledge of Supermarket Prices: the Effects of Manufacturer and Retailer Promotions | 6 |
| 19 | 192 | |
| 20 | Frequency Information As a Dimension of Consumer Knowledge | 5 |
About Howard Marmorstein
Howard Marmorstein is a scholar working on Marketing, General Decision Sciences and Organizational Behavior and Human Resource Management, having authored 34 papers that have together received 2.2k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Retail Behavior Studies (9 papers). The work is most often cited by research in Marketing (1.5k citations), General Decision Sciences (260 citations) and Information Systems and Management (406 citations). Howard Marmorstein has collaborated with scholars based in United States, Latvia and Canada. Frequent co-authors include Dhruv Grewal, Jerry B. Gotlieb, John Lynch, Michael F. Weigold, Dan Sarel, Joseph W. Alba, Arun Sharma, Raymond P. H. Fishe, Douglas M. Lambert and Akshay R. Rao. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.