Howard Marmorstein

3.0k total citations · 1 hit paper
34 papers, 2.2k citations indexed

About

Howard Marmorstein is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Economics and Econometrics. According to data from OpenAlex, Howard Marmorstein has authored 34 papers receiving a total of 2.2k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 12 papers in Organizational Behavior and Human Resource Management and 9 papers in Economics and Econometrics. Recurrent topics in Howard Marmorstein's work include Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Retail Behavior Studies (9 papers). Howard Marmorstein is often cited by papers focused on Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Retail Behavior Studies (9 papers). Howard Marmorstein collaborates with scholars based in United States, Latvia and Canada. Howard Marmorstein's co-authors include Dhruv Grewal, Jerry B. Gotlieb, John Lynch, Michael F. Weigold, Dan Sarel, Joseph W. Alba, Arun Sharma, Raymond P. H. Fishe, Douglas M. Lambert and Akshay R. Rao and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Howard Marmorstein

33 papers receiving 1.9k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship

1994 594 citations Dhruv Grewal, Jerry B. Gotlieb et al. Journal of Consumer Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Howard Marmorstein United States	16	1.5k	788	583	406	260	34	2.2k
Steve Hoeffler United States	16	1.5k 1.0×	843 1.1×	456 0.8×	281 0.7×	174 0.7×	42	2.3k
Ivan Ross United States	10	1.7k 1.2×	1.0k 1.3×	1.1k 1.8×	391 1.0×	211 0.8×	25	2.9k
Mark Heitmann Germany	19	970 0.7×	757 1.0×	419 0.7×	201 0.5×	134 0.5×	66	2.0k
Prakash Nedungadi United States	11	1.3k 0.9×	641 0.8×	539 0.9×	187 0.5×	187 0.7×	16	2.4k
Ronald C. Goodstein United States	17	2.1k 1.5×	1.0k 1.3×	885 1.5×	329 0.8×	83 0.3×	30	2.8k
Joydeep Srivastava United States	23	1.3k 0.9×	478 0.6×	339 0.6×	175 0.4×	373 1.4×	46	2.1k
Eric Greenleaf United States	19	1.6k 1.1×	615 0.8×	395 0.7×	188 0.5×	316 1.2×	39	2.7k
Joel E. Urbany United States	24	2.1k 1.5×	527 0.7×	485 0.8×	183 0.5×	356 1.4×	48	2.7k
Rebecca W. Hamilton United States	18	1.3k 0.9×	671 0.9×	367 0.6×	240 0.6×	139 0.5×	36	2.1k
Keith S. Coulter United States	19	1.0k 0.7×	700 0.9×	546 0.9×	294 0.7×	134 0.5×	41	1.8k

Countries citing papers authored by Howard Marmorstein

Since Specialization

Citations

This map shows the geographic impact of Howard Marmorstein's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Howard Marmorstein with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Howard Marmorstein more than expected).

Fields of papers citing papers by Howard Marmorstein

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Howard Marmorstein. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Howard Marmorstein. The network helps show where Howard Marmorstein may publish in the future.

Co-authorship network of co-authors of Howard Marmorstein

This figure shows the co-authorship network connecting the top 25 collaborators of Howard Marmorstein. A scholar is included among the top collaborators of Howard Marmorstein based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Howard Marmorstein. Howard Marmorstein is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Marmorstein, Howard, et al.. (2014). Frequent Flyer Programs: Empirically Assessing Consumers' Reasonable Expectations. American Business Law Journal. 51(1). 175–250. 6 indexed citations

Marmorstein, Howard, et al.. (2010). Structured Products for the Retail Market: Regulatory Implications of Investor Innumeracy & Consumer Information Processing. SSRN Electronic Journal. 3 indexed citations

Sarel, Dan & Howard Marmorstein. (2007). Customer relationship management in banking: An introduction and strategic implications. Journal of Financial Services Marketing. 12(2). 97–101. 1 indexed citations

Sarel, Dan & Howard Marmorstein. (2002). A strategic orientation for e-commerce investments: A customer equity approach. Journal of Targeting Measurement and Analysis for Marketing. 11(2). 110–123. 6 indexed citations

Sarel, Dan & Howard Marmorstein. (2002). Migrating customers to new distribution channels: The role of communication. Journal of Financial Services Marketing. 6(3). 254–266. 9 indexed citations

Sarel, Dan & Howard Marmorstein. (2001). Improving the effectiveness of banks' service guarantees: The role of implementation. Journal of Financial Services Marketing. 5(3). 215–226. 14 indexed citations

Marmorstein, Howard, Dan Sarel, & Walfried M. Lassar. (2001). Increasing the persuasiveness of a service guarantee: the role of service process evidence. Journal of Services Marketing. 15(2). 147–159. 25 indexed citations

Sarel, Dan & Howard Marmorstein. (1999). The role of service recovery in HMO satisfaction.. PubMed. 19(1). 6–12. 4 indexed citations

Sarel, Dan & Howard Marmorstein. (1998). Managing the delayed service encounter: the role of employee action and customer prior experience. Journal of Services Marketing. 12(3). 195–208. 38 indexed citations

10.

Sarel, Dan & Howard Marmorstein. (1996). Identifying new patient prospects: efficacy of usage segmentation. For some health care services, usage-based segmentation schemes can be wasteful and ineffective.. PubMed. 16(1). 38–44.

11.

Sarel, Dan & Howard Marmorstein. (1996). Identifying new patient prospects: Efficacy of usage segmentation. 16(1). 38–44. 4 indexed citations

12.

Grewal, Dhruv, Howard Marmorstein, & Arun Sharma. (1996). Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size. Journal of Consumer Research. 23(2). 148–148. 185 indexed citations

13.

Grewal, Dhruv, Jerry B. Gotlieb, & Howard Marmorstein. (1994). The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship. Journal of Consumer Research. 21(1). 145–145. 594 indexed citations breakdown →

14.

Marmorstein, Howard & Walter Zinn. (1993). A conditional effect of autocorrelated demand on safety stock determination. European Journal of Operational Research. 68(1). 139–142. 6 indexed citations

15.

Alba, Joseph W., Howard Marmorstein, & Amitava Chattopadhyay. (1992). Transitions in Preference over Time: The Effects of Memory on Message Persuasiveness. Journal of Marketing Research. 29(4). 406–416. 29 indexed citations

16.

Lambert, Douglas M., Howard Marmorstein, & Arun Sharma. (1990). Industrial salespeople as a source of market information. Industrial Marketing Management. 19(2). 141–148. 37 indexed citations

17.

Lambert, Douglas M., Howard Marmorstein, & Arun Sharma. (1990). The Accuracy of Salespersons' Perceptions of their Customers: Conceptual Examination and an Empirical Study. Journal of Personal Selling and Sales Management. 10(1). 1–9. 58 indexed citations

18.

Marmorstein, Howard, et al.. (1988). Consumers' Knowledge of Supermarket Prices: the Effects of Manufacturer and Retailer Promotions. ACR North American Advances. 6 indexed citations

19.

Alba, Joseph W. & Howard Marmorstein. (1987). The Effects of Frequency Knowledge on Consumer Decision Making. Journal of Consumer Research. 14(1). 14–14. 192 indexed citations

20.

Alba, Joseph W. & Howard Marmorstein. (1986). Frequency Information As a Dimension of Consumer Knowledge. ACR North American Advances. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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