Alvin J. Silk

2.7k total citations
74 papers, 1.9k citations indexed

About

Alvin J. Silk is a scholar working on Marketing, Economics and Econometrics and Strategy and Management. According to data from OpenAlex, Alvin J. Silk has authored 74 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 32 papers in Marketing, 17 papers in Economics and Econometrics and 11 papers in Strategy and Management. Recurrent topics in Alvin J. Silk's work include Consumer Market Behavior and Pricing (21 papers), Merger and Competition Analysis (12 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Alvin J. Silk is often cited by papers focused on Consumer Market Behavior and Pricing (21 papers), Merger and Competition Analysis (12 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Alvin J. Silk collaborates with scholars based in United States, United Arab Emirates and France. Alvin J. Silk's co-authors include Glen L. Urban, Manohar U. Kalwani, Harry L. Davis, David B. Montgomery, Susan P. Douglas, Richard P. Bagozzi, Ernst R. Berndt, Joel S. Weissman, David Blumenthal and Kinga Zapert and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Alvin J. Silk

68 papers receiving 1.6k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Alvin J. Silk United States	22	1.0k	522	375	361	324	74	1.9k
Gurumurthy Kalyanaram United States	21	1.4k 1.4×	858 1.6×	299 0.8×	651 1.8×	323 1.0×	34	2.5k
Els Gijsbrechts Netherlands	25	1.8k 1.8×	483 0.9×	341 0.9×	208 0.6×	275 0.8×	73	2.2k
Murali K. Mantrala United States	29	1.6k 1.6×	401 0.8×	534 1.4×	437 1.2×	487 1.5×	64	2.5k
James L. Ginter United States	18	1.3k 1.3×	772 1.5×	404 1.1×	241 0.7×	328 1.0×	30	2.3k
Rizwan Raheem Ahmed Pakistan	25	761 0.7×	449 0.9×	346 0.9×	79 0.2×	463 1.4×	152	2.1k
John T. Gourville United States	16	1.0k 1.0×	437 0.8×	301 0.8×	146 0.4×	382 1.2×	39	1.8k
Demetrios Vakratsas Canada	12	1.2k 1.2×	196 0.4×	179 0.5×	254 0.7×	762 2.4×	30	1.7k
Alan Sorensen United States	15	1.1k 1.1×	702 1.3×	103 0.3×	324 0.9×	651 2.0×	25	2.2k
Wilfred Amaldoss United States	24	1.2k 1.1×	476 0.9×	131 0.3×	541 1.5×	437 1.3×	48	2.0k
Raghuram Iyengar United States	21	987 1.0×	264 0.5×	337 0.9×	298 0.8×	1.0k 3.2×	43	2.1k

Countries citing papers authored by Alvin J. Silk

Since Specialization

Citations

This map shows the geographic impact of Alvin J. Silk's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alvin J. Silk with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alvin J. Silk more than expected).

Fields of papers citing papers by Alvin J. Silk

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alvin J. Silk. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alvin J. Silk. The network helps show where Alvin J. Silk may publish in the future.

Co-authorship network of co-authors of Alvin J. Silk

This figure shows the co-authorship network connecting the top 25 collaborators of Alvin J. Silk. A scholar is included among the top collaborators of Alvin J. Silk based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alvin J. Silk. Alvin J. Silk is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Silk, Alvin J. & Ernst R. Berndt. (2021). Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era. RePEc: Research Papers in Economics. 15(1). 1–85. 1 indexed citations

Wernerfelt, Birger, et al.. (2021). Internalization of Advertising Services: Testing a Theory of the Firm. Marketing Science. 40(5). 946–963. 2 indexed citations

Silk, Alvin J., et al.. (2019). How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions. 3 indexed citations

Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, & Alvin J. Silk. (2012). The Unbundling of Advertising Agency Services: An Economic Analysis. 10(1). 6 indexed citations

Silk, Alvin J.. (2012). Conflict Policy and Advertising Agency–Client Relations: the Problem of Competing Clients Sharing a Common Agency. RePEc: Research Papers in Economics. 6(2). 63–149. 3 indexed citations

Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, & Alvin J. Silk. (2009). Economic Factors Underlying the Unbundling of Advertising Agency Services. SSRN Electronic Journal. 1 indexed citations

Silk, Alvin J.. (2006). What Is Marketing. Medical Entomology and Zoology. 34 indexed citations

King, Charles W., et al.. (2001). Geographic Concentration, Knowledge Spillovers, and Growth in the Evolution of the U.S. Advertising Agency Industry. 3 indexed citations

Silk, Alvin J., et al.. (1994). American Airlines' Value Pricing (C). 2 indexed citations

10.

Silk, Alvin J.. (1993). Marketing Science in a Changing Environment. Journal of Marketing Research. 30(4). 401–404. 15 indexed citations

11.

Silk, Alvin J.. (1993). Marketing Science in a Changing Environment. Journal of Marketing Research. 30(4). 401–401. 6 indexed citations

12.

Davis, Harry L., Susan P. Douglas, & Alvin J. Silk. (1981). Measure Unreliability: A Hidden Threat to Cross-National Marketing Research?. Journal of Marketing. 45(2). 98–109. 101 indexed citations

13.

Davis, Harry L., et al.. (1979). Behavioral and Management Science in Marketing. Journal of Marketing Research. 16(1). 141–141. 49 indexed citations

14.

Silk, Alvin J.. (1977). Test-Retest Correlations and the Reliability of Copy Testing. Journal of Marketing Research. 14(4). 476–486. 18 indexed citations

15.

Lilien, Gary L., et al.. (1976). Industrial Advertising Effects and Budgeting Practices. Journal of Marketing. 40(1). 16–16. 23 indexed citations

16.

Silk, Alvin J., et al.. (1974). Advertising's affective qualities and consumer response. Marketing Science Institute eBooks. 5 indexed citations

17.

Silk, Alvin J. & Michael L. Ray. (1973). Measuring the "qualitative value" of medical journals as advertising vehicles. Marketing Science Institute eBooks. 1 indexed citations

18.

Silk, Alvin J.. (1973). Testing the Inverse Ad Size–Selective Exposure Hypothesis: Clarifying Bogart. Journal of Marketing Research. 10(2). 221–223.

19.

Silk, Alvin J., et al.. (1972). Advertisement Size and the Relationship between Product Usage and Advertising Exposure. Journal of Marketing Research. 9(1). 22–22. 4 indexed citations

20.

Collins, Barry E., Harry L. Davis, John G. Myers, & Alvin J. Silk. (1964). An experimental study of reinforcement and participant satisfaction.. Journal of Abnormal & Social Psychology. 68(4). 463–467. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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