Ambar G. Rao

2.3k total citations
43 papers, 1.8k citations indexed

About

Ambar G. Rao is a scholar working on Management Science and Operations Research, Marketing and Economics and Econometrics. According to data from OpenAlex, Ambar G. Rao has authored 43 papers receiving a total of 1.8k indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Management Science and Operations Research, 18 papers in Marketing and 13 papers in Economics and Econometrics. Recurrent topics in Ambar G. Rao's work include Consumer Market Behavior and Pricing (14 papers), Innovation Diffusion and Forecasting (8 papers) and Game Theory and Applications (5 papers). Ambar G. Rao is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Innovation Diffusion and Forecasting (8 papers) and Game Theory and Applications (5 papers). Ambar G. Rao collaborates with scholars based in United States, Canada and Austria. Ambar G. Rao's co-authors include Barry L. Bayus, Sanjay Jain, Kent Nakamoto, Carrie M. Heilman, João L. Assunção, Praveen K. Kopalle, Gary L. Lilien, Peter Lenk, Shlomo Kalish and Allen M. Weiss and has published in prestigious journals such as Management Science, Journal of Marketing Research and Operations Research.

In The Last Decade

Ambar G. Rao

37 papers receiving 1.6k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Ambar G. Rao United States 19 1.0k 743 470 437 260 43 1.8k
Ram C. Rao United States 26 1.4k 1.4× 707 1.0× 750 1.6× 707 1.6× 327 1.3× 65 2.2k
Lee G. Cooper United States 21 1.4k 1.4× 517 0.7× 847 1.8× 406 0.9× 168 0.6× 40 2.4k
Dan Horsky United States 20 913 0.9× 825 1.1× 745 1.6× 368 0.8× 92 0.4× 41 1.7k
Kristiaan Helsen United States 18 897 0.9× 424 0.6× 516 1.1× 631 1.4× 124 0.5× 27 1.8k
Fred S. Zufryden United States 19 920 0.9× 326 0.4× 462 1.0× 168 0.4× 177 0.7× 52 1.4k
Randall L. Schultz United States 18 690 0.7× 478 0.6× 345 0.7× 384 0.9× 279 1.1× 38 1.6k
Naufel J. Vilcassim United States 24 1.6k 1.6× 507 0.7× 1.1k 2.3× 536 1.2× 310 1.2× 45 2.1k
B. P. S. Murthi United States 17 718 0.7× 443 0.6× 419 0.9× 427 1.0× 181 0.7× 37 1.8k
K. Sudhir United States 28 1.8k 1.8× 587 0.8× 1.1k 2.4× 926 2.1× 347 1.3× 96 2.7k
Sridhar Moorthy Canada 19 1.6k 1.6× 444 0.6× 489 1.0× 599 1.4× 468 1.8× 39 2.1k

Countries citing papers authored by Ambar G. Rao

Since Specialization
Citations

This map shows the geographic impact of Ambar G. Rao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ambar G. Rao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ambar G. Rao more than expected).

Fields of papers citing papers by Ambar G. Rao

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ambar G. Rao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ambar G. Rao. The network helps show where Ambar G. Rao may publish in the future.

Co-authorship network of co-authors of Ambar G. Rao

This figure shows the co-authorship network connecting the top 25 collaborators of Ambar G. Rao. A scholar is included among the top collaborators of Ambar G. Rao based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ambar G. Rao. Ambar G. Rao is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Rabino, Samuel & Ambar G. Rao. (2012). Planning Magazine-Insertion Purchasing: Long-vs. Short-Term Considerations. 8(1). 77–87. 1 indexed citations
2.
Lilien, Gary L. & Ambar G. Rao. (2011). Emerging approaches to retail outlet management. DSpace@MIT (Massachusetts Institute of Technology). 1 indexed citations
3.
Lilien, Gary L., Ambar G. Rao, & Shlomo Kalish. (2011). A Repeat Purchase Diffusion Model: Bayesian Estimation and Control. DSpace@MIT (Massachusetts Institute of Technology).
4.
Krishnamurthy, Sandeep, William P. Bottom, & Ambar G. Rao. (2003). Adaptive Aspirations and Contributions to a Public Good: Generic Advertising as a Response to Decline. SSRN Electronic Journal.
5.
Hartl, Richard F., Andréas Novak, Ambar G. Rao, & Suresh Sethi. (2003). Optimal Pricing of a Product Diffusing in Rich and Poor Populations. Journal of Optimization Theory and Applications. 117(2). 349–375. 3 indexed citations
6.
Rao, Ambar G., et al.. (2002). Assessing when increased media weight helps sales of real-world brands. SSRN Electronic Journal. 3 indexed citations
7.
MacInnis, Deborah J., Ambar G. Rao, & Allen M. Weiss. (2002). Assessing When Increased Media Weight of Real-World Advertisements Helps Sales. Journal of Marketing Research. 39(4). 391–407. 118 indexed citations
8.
Bayus, Barry L., Sanjay Jain, & Ambar G. Rao. (2001). Truth or Consequences: An Analysis of Vaporware and New Product Announcements. Journal of Marketing Research. 38(1). 3–13. 145 indexed citations
9.
Kopalle, Praveen K., Ambar G. Rao, & João L. Assunção. (1996). Asymmetric Reference Price Effects and Dynamic Pricing Policies. Marketing Science. 15(1). 60–85. 243 indexed citations
10.
Lenk, Peter & Ambar G. Rao. (1995). Transition Times: Distributions Arising from Time Heterogeneous Poisson Processes. Management Science. 41(7). 1117–1129. 10 indexed citations
11.
Fernández-Gaucherand, E., Sanjay Jain, Hau L. Lee, Ambar G. Rao, & M. R. Rao. (1995). Improving Productivity by Periodic Performance Evaluation: A Bayesian Stochastic Model. Management Science. 41(10). 1669–1678. 7 indexed citations
12.
Lenk, Peter & Ambar G. Rao. (1990). New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures. Marketing Science. 9(1). 42–53. 103 indexed citations
13.
Rao, Ambar G., et al.. (1989). Advertising Experiments at the Campbell Soup Company. Marketing Science. 8(1). 57–71. 76 indexed citations
14.
Rao, Ambar G., et al.. (1985). The Navy Enlistment Marketing Experiment. Marketing Science. 4(4). 352–374. 21 indexed citations
15.
Rao, Ambar G. & M. R. Rao. (1983). Optimal budget allocation when response is S-shaped. Operations Research Letters. 2(5). 225–230. 10 indexed citations
16.
Lilien, Gary L., Ambar G. Rao, & Shlomo Kalish. (1981). Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment. Management Science. 27(5). 493–506. 151 indexed citations
17.
Lilien, Gary L. & Ambar G. Rao. (1975). A Model for Manpower Management. Management Science. 21(12). 1447–1457. 10 indexed citations
18.
Rao, Ambar G. & Melvin F. Shakun. (1974). A Normative Model for Negotiations. Management Science. 20(10). 1364–1375. 19 indexed citations
19.
Rao, Ambar G. & Gary L. Lilien. (1972). A System of Promotional Models. Management Science. 19(2). 152–160. 7 indexed citations
20.
Rao, Ambar G. & Arthur Shapiro. (1970). Adaptive Smoothing using Evolutionary Spectra. Management Science. 17(3). 208–218. 11 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026