Glen L. Urban

12.6k total citations · 4 hit papers
89 papers, 8.5k citations indexed

About

Glen L. Urban is a scholar working on Marketing, Management Science and Operations Research and Economics and Econometrics. According to data from OpenAlex, Glen L. Urban has authored 89 papers receiving a total of 8.5k indexed citations (citations by other indexed papers that have themselves been cited), including 36 papers in Marketing, 25 papers in Management Science and Operations Research and 18 papers in Economics and Econometrics. Recurrent topics in Glen L. Urban's work include Consumer Market Behavior and Pricing (29 papers), Innovation Diffusion and Forecasting (20 papers) and Economic and Environmental Valuation (10 papers). Glen L. Urban is often cited by papers focused on Consumer Market Behavior and Pricing (29 papers), Innovation Diffusion and Forecasting (20 papers) and Economic and Environmental Valuation (10 papers). Glen L. Urban collaborates with scholars based in United States, Netherlands and Brazil. Glen L. Urban's co-authors include John R. Hauser, Fareena Sultan, Venkatesh Shankar, Eric von Hippel, Yakov Bart, Alvin J. Silk, William J. Qualls, Bruce D. Weinberg, John Roberts and Gurumurthy Kalyanaram and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Glen L. Urban

80 papers receiving 7.3k citations

Hit Papers

Are the Drivers and Role of Online Trus... 1980 2026 1995 2010 2005 1980 1988 2000 250 500 750 1000

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Glen L. Urban United States 38 3.7k 2.7k 1.9k 1.9k 1.7k 89 8.5k
Gary L. Lilien United States 52 2.9k 0.8× 2.5k 0.9× 3.0k 1.6× 947 0.5× 2.0k 1.1× 167 9.2k
Rajdeep Grewal United States 47 3.1k 0.8× 2.4k 0.9× 4.0k 2.1× 1.4k 0.8× 703 0.4× 117 9.7k
Hubert Gatignon United States 36 2.3k 0.6× 1.4k 0.5× 6.6k 3.5× 1.2k 0.6× 2.3k 1.3× 66 10.6k
Arvind Rangaswamy United States 32 3.2k 0.9× 2.7k 1.0× 1.3k 0.7× 1.6k 0.9× 704 0.4× 81 6.7k
David M. Szymanski United States 21 3.2k 0.9× 2.1k 0.8× 2.0k 1.1× 1.8k 0.9× 570 0.3× 23 6.8k
Eitan Muller Israel 51 3.1k 0.8× 2.4k 0.9× 3.5k 1.8× 720 0.4× 6.0k 3.4× 112 13.1k
Gerard J. Tellis United States 60 7.0k 1.9× 3.5k 1.3× 5.6k 3.0× 1.1k 0.6× 3.7k 2.1× 171 15.5k
P.K. Kannan United States 43 5.8k 1.6× 4.0k 1.5× 1.4k 0.7× 1.7k 0.9× 716 0.4× 142 9.7k
Kurt Matzler Austria 58 4.2k 1.1× 4.5k 1.7× 2.6k 1.4× 1.4k 0.7× 616 0.4× 177 12.8k
Youngjin Yoo United States 40 1.8k 0.5× 3.4k 1.3× 4.2k 2.2× 1.8k 1.0× 1.3k 0.7× 166 12.3k

Countries citing papers authored by Glen L. Urban

Since Specialization
Citations

This map shows the geographic impact of Glen L. Urban's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Glen L. Urban with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Glen L. Urban more than expected).

Fields of papers citing papers by Glen L. Urban

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Glen L. Urban. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Glen L. Urban. The network helps show where Glen L. Urban may publish in the future.

Co-authorship network of co-authors of Glen L. Urban

This figure shows the co-authorship network connecting the top 25 collaborators of Glen L. Urban. A scholar is included among the top collaborators of Glen L. Urban based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Glen L. Urban. Glen L. Urban is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Urban, Glen L., Artem Timoshenko, Paramveer S. Dhillon, & John R. Hauser. (2019). Is deep learning a game changer for marketing analytics. DSpace@MIT (Massachusetts Institute of Technology). 61(2). 70–76. 14 indexed citations
2.
Little, John D. C., John R. Hauser, & Glen L. Urban. (2016). From Little's Law to marketing science : essays in honor of John D.C. Little. MIT Press eBooks. 2 indexed citations
3.
Urban, Glen L. & Fareena Sultan. (2015). The case for 'Benevolent' mobile apps. CERN Document Server (European Organization for Nuclear Research). 56(2). 31–37. 10 indexed citations
4.
Liberali, Guilherme, Glen L. Urban, & John R. Hauser. (2012). Competitive information, trust, brand consideration and sales: Two field experiments. International Journal of Research in Marketing. 30(2). 101–113. 9 indexed citations
5.
Urban, Glen L.. (2011). An on-line technique for estimating and analyzing complex models. DSpace@MIT (Massachusetts Institute of Technology). 1 indexed citations
6.
Urban, Glen L.. (2011). Market response models for the analysis of new products. DSpace@MIT (Massachusetts Institute of Technology).
7.
Urban, Glen L., et al.. (2010). Más allá de los números. 15(1). 122–128. 1 indexed citations
8.
Urban, Glen L., John R. Hauser, Guilherme Liberali, Michael Braun, & Fareena Sultan. (2009). Morph the Web to Build Empathy, Trust and Sales. Data Archiving and Networked Services (DANS). 50(4600). 53–61. 17 indexed citations
9.
Hauser, John R., Glen L. Urban, Guilherme Liberali, & Michael Braun. (2009). Response to Comments on "Website Morphing". INFORMS journal on computing. 28(2). 227–228. 2 indexed citations
10.
Urban, Glen L.. (2004). The Emerging Era of Customer Advocacy. MIT Sloan management review. 45(2). 77–82. 93 indexed citations
11.
Urban, Glen L.. (2003). Digital Marketing Strategy: Text and Cases. Prentice-Hall, Inc eBooks. 30 indexed citations
12.
Brynjolfsson, Erik & Glen L. Urban. (2001). Strategies for E-Business Success. John Wiley & Sons, Inc. eBooks. 29 indexed citations
13.
Urban, Glen L., et al.. (1999). Design and Evaluation of a Trust Based Advisor on the Internet. 26 indexed citations
14.
Urban, Glen L., Bruce D. Weinberg, & John R. Hauser. (1996). Premarket Forecasting of Really-New Products. Journal of Marketing. 60(1). 47–60. 261 indexed citations
15.
Urban, Glen L.. (1991). Advanced Marketing Strategy : Phenomena, Analysis and Decisions. Bulletin of Miscellaneous Information (Royal Gardens Kew). 26 indexed citations
16.
Urban, Glen L. & Eric von Hippel. (1988). Lead User Analyses for the Development of New Industrial Products. Management Science. 34(5). 569–582. 741 indexed citations breakdown →
17.
Urban, Glen L. & Gerald M. Katz. (1983). Pre-Test-Market Models: Validation and Managerial Implications. Journal of Marketing Research. 20(3). 221–234. 31 indexed citations
18.
Montgomery, David B. & Glen L. Urban. (1970). Applications of management sciences in marketing. Prentice Hall eBooks. 2 indexed citations
19.
Urban, Glen L.. (1969). SPRINTER: a model for the analysis of new frequently purchased consumer products. DSpace@MIT (Massachusetts Institute of Technology). 50 indexed citations
20.
Koenigsberg, Ernest, et al.. (1969). Management Science in Marketing. OR. 20(4). 504–504. 18 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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