Nathan M. Fong

2.1k total citations
20 papers, 769 citations indexed

About

Nathan M. Fong is a scholar working on Marketing, Sociology and Political Science and Economics and Econometrics. According to data from OpenAlex, Nathan M. Fong has authored 20 papers receiving a total of 769 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 7 papers in Sociology and Political Science and 7 papers in Economics and Econometrics. Recurrent topics in Nathan M. Fong's work include Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (7 papers) and Digital Platforms and Economics (6 papers). Nathan M. Fong is often cited by papers focused on Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (7 papers) and Digital Platforms and Economics (6 papers). Nathan M. Fong collaborates with scholars based in United States, China and Netherlands. Nathan M. Fong's co-authors include Xueming Luo, Zheng Fang, Jean‐Pierre Dubé, Duncan Simester, Catherine E. Tucker, Yuchi Zhang, Eric T. Anderson, Sangsuk Yoon, Vibhanshu Abhishek and P.K. Kannan and has published in prestigious journals such as Management Science, Journal of Marketing Research and Marketing Science.

In The Last Decade

Nathan M. Fong

20 papers receiving 721 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Nathan M. Fong United States	11	518	299	143	139	93	20	769
Hannes Datta Netherlands	7	435 0.8×	333 1.1×	98 0.7×	100 0.7×	50 0.5×	16	684
Joseph Pancras United States	12	383 0.7×	179 0.6×	104 0.7×	102 0.7×	92 1.0×	28	609
Erik Maier Germany	15	409 0.8×	291 1.0×	184 1.3×	121 0.9×	96 1.0×	25	777
Philipp Schmitt Germany	9	351 0.7×	442 1.5×	97 0.7×	119 0.9×	81 0.9×	17	744
Ajax Persaud Canada	10	198 0.4×	205 0.7×	165 1.2×	203 1.5×	70 0.8×	28	679
Paulo Albuquerque United States	13	573 1.1×	268 0.9×	74 0.5×	200 1.4×	176 1.9×	32	876
Peggy E. Chaudhry United States	17	301 0.6×	153 0.5×	82 0.6×	164 1.2×	80 0.9×	44	739
Mai-Lun Chiu Taiwan	7	342 0.7×	253 0.8×	286 2.0×	169 1.2×	49 0.5×	11	699
Tuck Siong Chung Singapore	7	404 0.8×	236 0.8×	105 0.7×	106 0.8×	38 0.4×	11	636
Neil Bendle Canada	13	337 0.7×	222 0.7×	51 0.4×	115 0.8×	54 0.6×	35	669

Countries citing papers authored by Nathan M. Fong

Since Specialization

Citations

This map shows the geographic impact of Nathan M. Fong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nathan M. Fong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nathan M. Fong more than expected).

Fields of papers citing papers by Nathan M. Fong

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nathan M. Fong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nathan M. Fong. The network helps show where Nathan M. Fong may publish in the future.

Co-authorship network of co-authors of Nathan M. Fong

This figure shows the co-authorship network connecting the top 25 collaborators of Nathan M. Fong. A scholar is included among the top collaborators of Nathan M. Fong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nathan M. Fong. Nathan M. Fong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Yoon, Sangsuk, Nathan M. Fong, & Angelika Dimoka. (2019). The robustness of anchoring effects on preferential judgments. Judgment and Decision Making. 14(4). 470–487. 17 indexed citations

Fong, Nathan M., Yuchi Zhang, Xueming Luo, & Xiaoyi Wang. (2019). Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs. Journal of Marketing Research. 56(2). 310–323. 31 indexed citations

Yoon, Sangsuk & Nathan M. Fong. (2019). Uninformative Anchors Have Persistent Effects on Valuation Judgments. Journal of Consumer Psychology. 29(3). 391–410. 19 indexed citations

Verhoef, Peter C., P.K. Kannan, Xueming Luo, et al.. (2017). Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products. SSRN Electronic Journal. 8 indexed citations

Verhoef, Peter C., Andrew T. Stephen, P.K. Kannan, et al.. (2017). Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. Journal of Interactive Marketing. 40(1). 1–8. 156 indexed citations

Dubé, Jean‐Pierre, Zheng Fang, Nathan M. Fong, & Xueming Luo. (2017). Competitive Price Targeting with Smartphone Coupons. Marketing Science. 36(6). 944–975. 104 indexed citations

Yoon, Sangsuk & Nathan M. Fong. (2016). Numeric Competencies and Anchoring Biases.. Cognitive Science. 1 indexed citations

Fong, Nathan M.. (2016). How Targeting Affects Customer Search: A Field Experiment. Management Science. 63(7). 2353–2364. 44 indexed citations

Fong, Nathan M., Yuchi Zhang, Xueming Luo, & Xiaoyi Wang. (2016). Targeted Promotions and Cross-Category Spillover Effects. SSRN Electronic Journal. 5 indexed citations

10.

Dubé, Jean‐Pierre, Zheng Fang, Nathan M. Fong, & Xueming Luo. (2015). Competitive Price Targeting. SSRN Electronic Journal. 3 indexed citations

11.

Fong, Nathan M., Zheng Fang, & Xueming Luo. (2015). Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions. Journal of Marketing Research. 52(5). 726–735. 244 indexed citations

12.

Fong, Nathan M., Zheng Fang, & Xueming Luo. (2014). Real-Time Mobile Geo-Conquesting Promotions. SSRN Electronic Journal. 11 indexed citations

13.

Yoon, Sangsuk, Nathan M. Fong, & Angelika Dimoka. (2013). The Robustness of Anchoring Effects on Market Good Valuations. SSRN Electronic Journal. 3 indexed citations

14.

Fong, Nathan M.. (2012). Targeted marketing and customer search. Advances in consumer research. 40. 943–944. 4 indexed citations

15.

Fong, Nathan M.. (2012). Targeted Marketing and Customer Search. SSRN Electronic Journal. 3 indexed citations

16.

Anderson, Eric T., Nathan M. Fong, Duncan Simester, & Catherine E. Tucker. (2010). How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet. Journal of Marketing Research. 47(2). 229–239. 74 indexed citations

17.

Anderson, Eric, Nathan M. Fong, Duncan Simester, & Catherine E. Tucker. (2009). How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet. SSRN Electronic Journal. 18 indexed citations

18.

Fong, Nathan M., et al.. (1990). Factors affecting seedling vigor in potatoes: II. Genotype, dormancy, and pre-sowing treatments. American Journal of Potato Research. 67(2). 109–119. 7 indexed citations

19.

Fong, Nathan M., et al.. (1989). Factors affecting seedling vigor in potatoes: I. Stage of seed development. American Journal of Potato Research. 66(12). 793–801. 5 indexed citations

20.

Fong, Nathan M., et al.. (1987). Effect of supplemental nitrogen on true potato seed weight. American Journal of Potato Research. 64(9). 483–491. 12 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact