Thomas P. Novak

17.6k total citations · 6 hit papers
60 papers, 12.4k citations indexed

About

Thomas P. Novak is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Thomas P. Novak has authored 60 papers receiving a total of 12.4k indexed citations (citations by other indexed papers that have themselves been cited), including 30 papers in Sociology and Political Science, 25 papers in Marketing and 15 papers in Information Systems and Management. Recurrent topics in Thomas P. Novak's work include Digital Marketing and Social Media (22 papers), Technology Adoption and User Behaviour (15 papers) and Consumer Retail Behavior Studies (11 papers). Thomas P. Novak is often cited by papers focused on Digital Marketing and Social Media (22 papers), Technology Adoption and User Behaviour (15 papers) and Consumer Retail Behavior Studies (11 papers). Thomas P. Novak collaborates with scholars based in United States, Netherlands and Estonia. Thomas P. Novak's co-authors include Donna L. Hoffman, Yiu‐Fai Yung, Patrali Chatterjee, Adam Duhachek, Lauren I. Labrecque, Charla Mathwick, Charles F. Hofacker, William D. Kalsbeek, Praveen K. Kopalle and Ann E. Schlosser and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Management Science.

In The Last Decade

Thomas P. Novak

59 papers receiving 10.7k citations

Hit Papers

Marketing in Hypermedia Computer-Mediated Environments: C... 1996 2026 2006 2016 1996 2000 1999 1996 2009 1000 2.0k 3.0k

Peers

Thomas P. Novak
Comparison fields: 5 of 126
  • Sociology and Political Science 7.7k
  • Information Systems and Management 6.1k
  • Marketing 5.3k
  • Organizational Behavior and Human Resource Management 3.1k
  • Human-Computer Interaction 1.1k
Replace Donna L. Hoffman with:
Donna L. Hoffman United States
Leyland Pitt Canada
Christy M.K. Cheung Hong Kong
Carlos Flavián Spain
Matthew Lee Hong Kong
Elena Karahanna United States
Yaobin Lu China
Linda D. Hollebeek Estonia
Yi‐Shun Wang Taiwan
Ko de Ruyter Netherlands
Donna L. Hoffman United States View profile →
Citations per field, relative to Thomas P. Novak
Thomas P. Novak · 1×
Citations per year, relative to Thomas P. Novak
Thomas P. Novak · 1×

Countries citing papers authored by Thomas P. Novak

Since Specialization
Citations

This map shows the geographic impact of Thomas P. Novak's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thomas P. Novak with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thomas P. Novak more than expected).

Fields of papers citing papers by Thomas P. Novak

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Thomas P. Novak. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Thomas P. Novak. The network helps show where Thomas P. Novak may publish in the future.

Co-authorship network of co-authors of Thomas P. Novak

This figure shows the co-authorship network connecting the top 25 collaborators of Thomas P. Novak. A scholar is included among the top collaborators of Thomas P. Novak based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Thomas P. Novak. Thomas P. Novak is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 2
2 3
3
A Computational Social Science Framework For Visualizing the Possibility Space of Consumer-Object Assemblages From Iot Interaction Data
1
4 1
5
Object Experience and Object Consumers
1
6 8
7 1
8
Anthropomorphism From Self-Extension and Self-Expansion Processes: an Assemblage Theory Approach to Interactions Between Consumers and Smart Devices
1
9 3
10 49
11 117
12
The 'Right' Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts
20
13 248
14
Internet and Web Use in the United States: Baselines for Commercial Development
19
15
Identifying and using emergent consumers in developing radical innovations
4
16 405
17
New metrics for new media: toward the development of Web measurement standards
125
18
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations breakdown →
1438
19
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations breakdown →
3379
20 2

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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