Ashwin Malshe

757 total citations
21 papers, 530 citations indexed

About

Ashwin Malshe is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Ashwin Malshe has authored 21 papers receiving a total of 530 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 5 papers in Strategy and Management and 4 papers in Sociology and Political Science. Recurrent topics in Ashwin Malshe's work include Consumer Market Behavior and Pricing (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Ashwin Malshe is often cited by papers focused on Consumer Market Behavior and Pricing (5 papers), Digital Marketing and Social Media (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Ashwin Malshe collaborates with scholars based in United States, France and United Kingdom. Ashwin Malshe's co-authors include Anatoli Colicev, Koen Pauwels, Manoj K. Agarwal, Peter O’Connor, Richard T. Gretz, Subimal Chatterjee, Vikas Mittal, Rajat Roy, Suman Basuroy and Timothy B. Heath and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.

In The Last Decade

Ashwin Malshe

18 papers receiving 475 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Ashwin Malshe United States 10 277 251 116 109 102 21 530
Margy P. Conchar United States 4 208 0.8× 161 0.6× 95 0.8× 111 1.0× 50 0.5× 5 451
Guiyang Xiong United States 11 246 0.9× 156 0.6× 201 1.7× 61 0.6× 101 1.0× 14 553
Konstantinos Koronios Greece 13 125 0.5× 198 0.8× 53 0.5× 68 0.6× 52 0.5× 32 387
Peiran Su United Kingdom 6 62 0.2× 111 0.4× 139 1.2× 120 1.1× 86 0.8× 7 402
Gloria K.Q. Agyapong Ghana 12 194 0.7× 77 0.3× 100 0.9× 185 1.7× 52 0.5× 32 445
Raja Ahmed Jamil Pakistan 10 178 0.6× 168 0.7× 38 0.3× 81 0.7× 29 0.3× 35 402
Himanshu Seth India 10 69 0.2× 88 0.4× 82 0.7× 48 0.4× 138 1.4× 23 399
Moniruzzaman Sarker Malaysia 9 90 0.3× 143 0.6× 36 0.3× 59 0.5× 133 1.3× 19 452
Carolyn Findley Musgrove United States 8 167 0.6× 125 0.5× 134 1.2× 130 1.2× 32 0.3× 10 406
Felipe Zambaldi Brazil 9 95 0.3× 115 0.5× 50 0.4× 67 0.6× 41 0.4× 41 285

Countries citing papers authored by Ashwin Malshe

Since Specialization
Citations

This map shows the geographic impact of Ashwin Malshe's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ashwin Malshe with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ashwin Malshe more than expected).

Fields of papers citing papers by Ashwin Malshe

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ashwin Malshe. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ashwin Malshe. The network helps show where Ashwin Malshe may publish in the future.

Co-authorship network of co-authors of Ashwin Malshe

This figure shows the co-authorship network connecting the top 25 collaborators of Ashwin Malshe. A scholar is included among the top collaborators of Ashwin Malshe based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ashwin Malshe. Ashwin Malshe is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Malshe, Ashwin, Yin Yi, Anatoli Colicev, Yakov Bart, & Koen Pauwels. (2023). How ESG Reduces Risk: The Role of Consumers and Institutional Investors. SSRN Electronic Journal. 5 indexed citations
3.
Yi, Yin, Ashwin Malshe, & Koen Pauwels. (2023). Bias from Voluntary Disclosure of Advertising Spending: Consequences and Remedies. SSRN Electronic Journal.
4.
Malshe, Ashwin, et al.. (2023). When Non-Materiality is Material: Impact of ESG Emphasis on Firm Value. SSRN Electronic Journal. 2 indexed citations
5.
Colicev, Anatoli, Ashwin Malshe, & Koen Pauwels. (2022). How Brands Can Leverage Their Social Media Marketing. 2(3). 37–44. 2 indexed citations
6.
Sridhar, Shrihari, et al.. (2022). Return On Strategy-Customer Alignment. SSRN Electronic Journal. 1 indexed citations
7.
Sowan, Azizeh, Nancy Staggers, Andrea Berndt, et al.. (2021). Improving the Safety, Effectiveness, and Efficiency of Clinical Alarm Systems: Simulation-Based Usability Testing of Physiologic Monitors. PubMed. 4(1). e20584–e20584. 9 indexed citations
8.
Malshe, Ashwin, Anatoli Colicev, & Vikas Mittal. (2020). How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns. Journal of Marketing Research. 57(6). 1055–1075. 36 indexed citations
9.
10.
Gretz, Richard T., et al.. (2019). The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle. Journal of the Academy of Marketing Science. 47(3). 394–416. 22 indexed citations
11.
Gretz, Richard T. & Ashwin Malshe. (2019). Rejoinder to “Endogeneity bias in marketing research: Problem, causes and remedies”. Industrial Marketing Management. 77. 57–62. 29 indexed citations
12.
Colicev, Anatoli, Ashwin Malshe, & Koen Pauwels. (2018). Social Media and Customer-Based Brand Equity: An Empirical Investigation in Retail Industry. Administrative Sciences. 8(3). 55–55. 35 indexed citations
13.
Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, & Peter O’Connor. (2017). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Journal of Marketing. 82(1). 37–56. 220 indexed citations
14.
Malshe, Ashwin, Anatoli Colicev, & Vikas Mittal. (2017). How Main Street Drives Wall Street: Customer Satisfaction, Short Sellers, and Shareholder Value. SSRN Electronic Journal. 3 indexed citations
15.
Malshe, Ashwin & Manoj K. Agarwal. (2015). From Finance to Marketing: Impact of Financial Leverage on Customer Satisfaction. Journal of Marketing. 1621266282–1621266282. 3 indexed citations
16.
Malshe, Ashwin & Manoj K. Agarwal. (2015). From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction. Journal of Marketing. 79(5). 21–38. 109 indexed citations
17.
Malshe, Ashwin. (2012). A Typology of Social Media Crises.
18.
Chatterjee, Subimal, Rajat Roy, & Ashwin Malshe. (2010). The role of regulatory fit on the attraction effect. Journal of Consumer Psychology. 21(4). 473–481. 27 indexed citations
19.
Chatterjee, Subimal, Ashwin Malshe, & Timothy B. Heath. (2009). The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus. Journal of Business Research. 63(12). 1290–1294. 14 indexed citations
20.
Martos, Josué, et al.. (2008). Response of the periapical tissue of dogs' teeth to the action of citric acid and EDTA. Journal of Applied Oral Science. 16(1). 59–63. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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