John Hulland

18.1k total citations · 6 hit papers
76 papers, 13.2k citations indexed

About

John Hulland is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, John Hulland has authored 76 papers receiving a total of 13.2k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 25 papers in Strategy and Management and 23 papers in Sociology and Political Science. Recurrent topics in John Hulland's work include Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Innovation and Knowledge Management (11 papers). John Hulland is often cited by papers focused on Digital Marketing and Social Media (18 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Innovation and Knowledge Management (11 papers). John Hulland collaborates with scholars based in United States, Canada and United Kingdom. John Hulland's co-authors include Mark B. Houston, Laurence Capron, Keith Marion Smith, Hans Baumgartner, Robert W. Palmatier, Christopher R. Plouffe, Dhruv Grewal, Mark Vandenbosch, D. Sandy Staples and Christopher A. Higgins and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Marketing Research.

In The Last Decade

John Hulland

73 papers receiving 12.2k citations

Hit Papers

5 papers align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Use of partial least squares (PLS) in strategic management research: a review of four recent studies

1999 5.4k citations John Hulland Strategic Management Journal profile →
Domo Arigato Mr. Roboto

2016 866 citations John Hulland, Dhruv Grewal et al. profile →
Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

2017 775 citations John Hulland, Keith Marion Smith et al. Journal of the Academy of Marketing Science profile →
Review articles: purpose, process, and structure

2017 674 citations Mark B. Houston, John Hulland et al. Journal of the Academy of Marketing Science profile →
Use of partial least squares (PLS) in strategic management research: a review of four recent studies

1999 593 citations John Hulland Strategic Management Journal profile →
The future of technology and marketing: a multidisciplinary perspective

2019 297 citations Dhruv Grewal, John Hulland et al. Journal of the Academy of Marketing Science profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
John Hulland United States	37	4.1k	3.5k	3.5k	3.2k	2.6k	76	13.2k
Jeffrey J. Risher United States	6	4.4k 1.1×	3.0k 0.8×	4.3k 1.2×	3.0k 1.0×	3.0k 1.2×	7	15.3k
Adrián Leguina United Kingdom	11	4.7k 1.2×	2.5k 0.7×	3.7k 1.1×	2.9k 0.9×	2.9k 1.1×	21	14.9k
Ned Kock United States	45	5.7k 1.4×	3.1k 0.9×	3.7k 1.1×	3.2k 1.0×	3.3k 1.3×	164	16.7k
Jun‐Hwa Cheah Malaysia	48	4.8k 1.2×	2.5k 0.7×	4.4k 1.3×	2.9k 0.9×	2.7k 1.0×	143	13.5k
Jennifer Rowley United Kingdom	63	4.3k 1.1×	3.0k 0.8×	3.0k 0.9×	3.3k 1.0×	2.4k 0.9×	309	15.6k
Arvind Malhotra United States	34	4.3k 1.1×	3.8k 1.1×	3.7k 1.1×	4.7k 1.5×	4.8k 1.9×	76	14.4k
Demetris Vrontis Cyprus	61	3.5k 0.9×	4.8k 1.4×	3.7k 1.1×	3.2k 1.0×	1.4k 0.5×	494	14.3k
Kurt Matzler Austria	58	4.5k 1.1×	2.6k 0.7×	4.2k 1.2×	4.6k 1.4×	1.4k 0.5×	177	12.8k
Xueming Luo United States	51	4.0k 1.0×	5.1k 1.4×	6.0k 1.7×	2.9k 0.9×	2.1k 0.8×	158	13.0k
Leyland Pitt Canada	54	5.5k 1.4×	2.7k 0.8×	4.5k 1.3×	3.7k 1.2×	3.3k 1.3×	369	13.5k

Countries citing papers authored by John Hulland

Since Specialization

Citations

This map shows the geographic impact of John Hulland's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John Hulland with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John Hulland more than expected).

Fields of papers citing papers by John Hulland

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by John Hulland. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John Hulland. The network helps show where John Hulland may publish in the future.

Co-authorship network of co-authors of John Hulland

This figure shows the co-authorship network connecting the top 25 collaborators of John Hulland. A scholar is included among the top collaborators of John Hulland based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with John Hulland. John Hulland is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Rubera, Gaia, Weifeng Li, & John Hulland. (2025). Generative artificial intelligence: Marketing’s death knell or ringing in a new era?. Journal of the Academy of Marketing Science. 53(3). 673–676. 1 indexed citations

Haenlein, Michael, et al.. (2025). Quest for insights: Leveraging data from the video game ecosystem in marketing. Journal of the Academy of Marketing Science. 53(4). 1135–1156. 3 indexed citations

Hewett, Kelly, et al.. (2025). Leveling up retail: How retailers and brands thrive in the video game ecosystem. Journal of Retailing. 101(4). 583–600. 1 indexed citations

Smith, Keith Marion, Mirella Kleijnen, Yakov Bart, Koen Pauwels, & John Hulland. (2025). Missing the forest for the trees: Does collective brand engagement help or hurt consumption for video games?. International Journal of Research in Marketing. 42(4). 996–1019. 1 indexed citations

Hulland, John. (2024). Out through the inn door …. Journal of the Academy of Marketing Science. 52(6). 1551–1554.

Bendle, Neil, et al.. (2024). Corporate sustainability research in marketing: Mapping progress and broadening our perspective. Journal of the Academy of Marketing Science. 52(5). 1495–1512. 6 indexed citations

Hulland, John. (2024). Bibliometric reviews—some guidelines. Journal of the Academy of Marketing Science. 52(4). 935–938. 25 indexed citations

Grewal, Dhruv, Praveen K. Kopalle, & John Hulland. (2024). Addressing the greatest global challenges (UN SDGs) with a marketing lens. Journal of the Academy of Marketing Science. 52(5). 1263–1272. 11 indexed citations

Hulland, John & Mark B. Houston. (2021). To boldly go…. Journal of the Academy of Marketing Science. 50(1). 1–3. 3 indexed citations

10.

Qian, Tyreal Yizhou, James Jianhui Zhang, Jerred Junqi Wang, & John Hulland. (2019). Beyond the Game: Dimensions of Esports Online Spectator Demand. Communication & Sport. 8(6). 825–851. 84 indexed citations

11.

Hulland, John, et al.. (2019). Exploring online consumer curation as user-generated content. Spanish Journal of Marketing - ESIC. 23(3). 325–338. 10 indexed citations

12.

Hulland, John, S. A. Thompson, & Keith Marion Smith. (2015). Exploring Uncharted Waters: Use of Psychological Ownership Theory in Marketing. The Journal of Marketing Theory and Practice. 23(2). 140–147. 54 indexed citations

13.

Nenkov, Gergana Y., J. Jeffrey Inman, & John Hulland. (2008). Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes. SSRN Electronic Journal. 5 indexed citations

14.

Nenkov, Gergana Y., Maureen Morrin, Andrew Ward, Barry Schwartz, & John Hulland. (2008). A short form of the Maximization Scale: Factor structure, reliability and validity studies. Judgment and Decision Making. 3(5). 371–388. 42 indexed citations

15.

Johnson, Jean L. & John Hulland. (2006). 2006 AMA Winter Educators' Conference : marketing theory and applications. 6 indexed citations

16.

Plouffe, Christopher R., Mark Vandenbosch, & John Hulland. (2001). Intermediating technologies and multi‐group adoption: A comparison of consumer and merchant adoption intentions toward a new electronic payment system. Journal of Product Innovation Management. 18(2). 65–81. 54 indexed citations

17.

Capron, Laurence & John Hulland. (1999). Redeployment of Brands, Sales Forces, and General Marketing Management Expertise following Horizontal Acquisitions: A Resource-Based View. Journal of Marketing. 63(2). 41–54. 398 indexed citations

18.

Lecraw, Donald J., et al.. (1998). The Effect of Internationalization Mode on Product Prices: A Market Test. Management International Review. 38(2). 95. 7 indexed citations

19.

Birkinshaw, Julian, Allen J. Morrison, & John Hulland. (1995). Structural and competitive determinants of a global integration strategy. Strategic Management Journal. 16(8). 637–655. 288 indexed citations

20.

Hulland, John. (1992). An Empirical Investigation of Consideration Set Formation. ACR North American Advances. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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