William Boulding
Impact in
- Marketing top 0.05%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
-
- Customer Service Quality and Loyalty
Papers in
-
- Healthcare Policy and Management 8
- Economic and Environmental Valuation 6
- Firm Innovation and Growth 5
- Marketing 13
- Consumer Market Behavior and Pricing 10
- Co-authors
- Richard Staelin (28 shared papers)Ajay Kalra (3 shared papers)Valarie A. Zeithaml (2 shared papers)Amna Kirmani (1 shared paper)Seth W. Glickman (8 shared papers)Matthew P. Manary (6 shared papers)Wesley J. Johnston (1 shared paper)Michael Ehret (1 shared paper)
- Journals
- Marketing Science (9 papers)Journal of Marketing Research (9 papers)Management Science (4 papers)Journal of Consumer Research (2 papers)Behavioral Science & Policy (2 papers)
- Partner nations
- United StatesUnited KingdomSingapore
In The Last Decade
William Boulding
41 papers receiving 7.3k citations
Hit Papers
Peers
Comparison fields: 5 of 159
- Marketing 3.9k
- Organizational Behavior and Human Resource Management 4.2k
- Information Systems and Management 1.2k
- Strategy and Management 1.4k
- General Decision Sciences 171
Countries citing papers authored by William Boulding
This map shows the geographic impact of William Boulding's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William Boulding with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William Boulding more than expected).
Fields of papers citing papers by William Boulding
This network shows the impact of papers produced by William Boulding. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William Boulding. The network helps show where William Boulding may publish in the future.
Co-authors
The 25 scholars most cited alongside William Boulding, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 41 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions Hit paper breakdown → | 1993 | 2581 |
| 2 | A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions Hit paper breakdown → | 1993 | 1182 |
| 3 | A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? Hit paper breakdown → | 1993 | 766 |
| 4 | The Patient Experience and Health Outcomes Hit paper breakdown → | 2012 | 611 |
| 5 | A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go Hit paper breakdown → | 2005 | 573 |
| 6 | Relationship between patient satisfaction with inpatient care and hospital readmission within 30 days. Hit paper breakdown → | 2011 | 436 |
| 7 | 2010 | 316 | |
| 8 | 1994 | 193 | |
| 9 | 1997 | 182 | |
| 10 | 2003 | 164 | |
| 11 | 1999 | 140 | |
| 12 | 2006 | 138 | |
| 13 | 1995 | 134 | |
| 14 | 1990 | 104 | |
| 15 | 1994 | 96 | |
| 16 | 1997 | 92 | |
| 17 | 1991 | 82 | |
| 18 | 1988 | 77 | |
| 19 | 2009 | 68 | |
| 20 | 2008 | 60 |
About William Boulding
William Boulding is a scholar working on Economics and Econometrics, Marketing, Management Science and Operations Research, General Health Professions and Strategy and Management, having authored 41 papers that have together received 8.3k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (10 papers), Healthcare Policy and Management (8 papers), Economic and Environmental Valuation (6 papers), Patient Satisfaction in Healthcare (6 papers), Innovation Diffusion and Forecasting (5 papers), Firm Innovation and Growth (5 papers), Primary Care and Health Outcomes (4 papers) and Decision-Making and Behavioral Economics (3 papers). The work is most often cited by research in Marketing (3.9k citations), Organizational Behavior and Human Resource Management (4.2k citations), Information Systems and Management (1.2k citations), Strategy and Management (1.4k citations) and General Decision Sciences (171 citations). William Boulding has collaborated with scholars based in United States, United Kingdom and Singapore. Frequent co-authors include Richard Staelin, Ajay Kalra, Valarie A. Zeithaml, Amna Kirmani, Seth W. Glickman, Matthew P. Manary, Wesley J. Johnston, Michael Ehret, Kevin A. Schulman and Markus Christen. Their work appears in journals such as Marketing Science, Journal of Marketing Research, Management Science, Journal of Consumer Research and Behavioral Science & Policy.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.