Bernd H. Schmitt
- Marketing top 0.01%
- Sociology and Political Science top 0.05%
- Organizational Behavior and Human Resource Management top 0.1%
- Social Psychology top 0.5%
- Information Systems and Management top 0.2%
- Co-authors
- Lia ZarantonelloJ. Joško BrakusFrance LeclercLaurette DubéFranz‐Rudolf EschYigang PanTobias LangnerAlex Simonson
- Topics
- Consumer Behavior in Brand Consumption and Identification (57 papers)Digital Marketing and Social Media (28 papers)Customer Service Quality and Loyalty (13 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementTourism, Leisure and Hospitality Management
- Journals
- Journal of Personality and Social PsychologyJournal of MarketingJournal of Marketing Research
- Partner nations
- United StatesUnited KingdomCanada
In The Last Decade
Bernd H. Schmitt
109 papers receiving 13.4k citations
Hit Papers
Peers
Comparison fields: 5 of 145
- Marketing 10.3k
- Sociology and Political Science 7.2k
- Organizational Behavior and Human Resource Management 4.9k
- Social Psychology 1.8k
- Information Systems and Management 1.3k
Countries citing papers authored by Bernd H. Schmitt
This map shows the geographic impact of Bernd H. Schmitt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bernd H. Schmitt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bernd H. Schmitt more than expected).
Fields of papers citing papers by Bernd H. Schmitt
This network shows the impact of papers produced by Bernd H. Schmitt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bernd H. Schmitt. The network helps show where Bernd H. Schmitt may publish in the future.
Co-authorship network of co-authors of Bernd H. Schmitt
This figure shows the co-authorship network connecting the top 25 collaborators of Bernd H. Schmitt. A scholar is included among the top collaborators of Bernd H. Schmitt based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bernd H. Schmitt. Bernd H. Schmitt is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelinesbreakdown → | 39 |
| 3 | 2 | |
| 4 | Robot Or Human? How Bodies and Minds Shape Consumer Reactions to Human-Like Robots | 2 |
| 5 | Human Or Robot? the Uncanny Valley in Consumer Robots | 2 |
| 6 | Cyborg Consumers: When Human Enhancement Technologies Are Dehumanizing | 1 |
| 7 | The impact of event marketing on brand equity:The mediating roles of brand experience and brand attitude | 17 |
| 8 | Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging Versus Developed Markets | 0 |
| 9 | 237 | |
| 10 | 86 | |
| 11 | Development of the Brand Experience Scale | 25 |
| 12 | The Brand Anchoring Effect: a Judgment Bias Resulting From Brand Awareness and Temporary Accessibility | 1 |
| 13 | Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength | 3 |
| 14 | Corporate and Brand Identities in the Asia-Pacific Region: theoretical and Applied Perspectives | 0 |
| 15 | Perceptions of Western Products in Transforming Socialist Countries: the Moderating Role of Political Orientation | 2 |
| 16 | Categorization Research and Brand Extensions | 5 |
| 17 | The Processing of Emotional and Cognitive Aspects of Product Usage in Satisfaction Judgments | 7 |
| 18 | The Cognitive Representation of Services Varying in Concreteness and Specificity | 9 |
| 19 | Brand Name a La Francaise ? Oui, But For the Right Product! | 12 |
| 20 | Consumers' Reactions to Waiting: When Delays Affect the Perception of Service Quality | 85 |
About Bernd H. Schmitt
Bernd H. Schmitt is a scholar working on Marketing, Applied Psychology and Experimental and Cognitive Psychology, having authored 115 papers that have together received 15.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (57 papers), Digital Marketing and Social Media (28 papers) and Customer Service Quality and Loyalty (13 papers). The work is most often cited by research in Marketing (10.3k citations), Organizational Behavior and Human Resource Management (4.9k citations) and Tourism, Leisure and Hospitality Management (381 citations). Bernd H. Schmitt has collaborated with scholars based in United States, United Kingdom and Canada. Frequent co-authors include Lia Zarantonello, J. Joško Brakus, France Leclerc, Laurette Dubé, Franz‐Rudolf Esch, Yigang Pan, Tobias Langner, Alex Simonson, Nadia Magnenat‐Thalmann and Seoyoung C. Kim. Their work appears in journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.