Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
20092.0k citationsJ. Joško Brakus, Bernd H. Schmitt et al.profile →
Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?
20091.8k citationsJ. Joško Brakus, Bernd H. Schmitt et al.profile →
Countries citing papers authored by Bernd H. Schmitt
Since
Specialization
Citations
This map shows the geographic impact of Bernd H. Schmitt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bernd H. Schmitt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bernd H. Schmitt more than expected).
Fields of papers citing papers by Bernd H. Schmitt
This network shows the impact of papers produced by Bernd H. Schmitt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bernd H. Schmitt. The network helps show where Bernd H. Schmitt may publish in the future.
Co-authorship network of co-authors of Bernd H. Schmitt
This figure shows the co-authorship network connecting the top 25 collaborators of Bernd H. Schmitt.
A scholar is included among the top collaborators of Bernd H. Schmitt based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Bernd H. Schmitt. Bernd H. Schmitt is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
All Works
20 of 20 papers shown
1.
Sarstedt, Marko, et al.. (2024). Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines. Psychology and Marketing. 41(6). 1254–1270.39 indexed citations breakdown →
Castelo, Noah, Bernd H. Schmitt, & Miklós Sárváry. (2019). Robot Or Human? How Bodies and Minds Shape Consumer Reactions to Human-Like Robots. ACR North American Advances.2 indexed citations
4.
Castelo, Noah, Bernd H. Schmitt, & Miklós Sárváry. (2018). Human Or Robot? the Uncanny Valley in Consumer Robots. ACR North American Advances.2 indexed citations
5.
Castelo, Noah, et al.. (2016). Cyborg Consumers: When Human Enhancement Technologies Are Dehumanizing. ACR North American Advances.1 indexed citations
6.
Zarantonello, Lia & Bernd H. Schmitt. (2013). The impact of event marketing on brand equity:The mediating roles of brand experience and brand attitude. HAL (Le Centre pour la Communication Scientifique Directe).17 indexed citations
7.
Zarantonello, Lia, Kamel Jedidi, & Bernd H. Schmitt. (2012). Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging Versus Developed Markets. SSRN Electronic Journal.
Zarantonello, Lia, Bernd H. Schmitt, & J. Joško Brakus. (2007). Development of the Brand Experience Scale. ACR North American Advances. 580–582.25 indexed citations
11.
Esch, Franz‐Rudolf, et al.. (2007). The Brand Anchoring Effect: a Judgment Bias Resulting From Brand Awareness and Temporary Accessibility. ACR North American Advances.1 indexed citations
12.
Henderson, Pamela W., Joseph A. Cote, Siew Meng Leong, & Bernd H. Schmitt. (2003). Building Strong Brands in Asia: Selecting the Visual Components of Image to Maximize Brand Strength. SSRN Electronic Journal.3 indexed citations
13.
Aaker, Jennifer & Bernd H. Schmitt. (2001). Culture-Dependent Assimilation and Differentiation of the Self. SSRN Electronic Journal.3 indexed citations
14.
Schmitt, Bernd H.. (1994). Corporate and Brand Identities in the Asia-Pacific Region: theoretical and Applied Perspectives. ACR Asia-Pacific Advances.
15.
Tavassoli, Nader T., Lauren Block, Bernd H. Schmitt, & Morris B. Holbrook. (1993). Perceptions of Western Products in Transforming Socialist Countries: the Moderating Role of Political Orientation. ACR European Advances.2 indexed citations
16.
Schmitt, Bernd H., et al.. (1992). Categorization Research and Brand Extensions. ACR North American Advances.5 indexed citations
17.
Dubé, Laurette & Bernd H. Schmitt. (1991). The Processing of Emotional and Cognitive Aspects of Product Usage in Satisfaction Judgments. ACR North American Advances.7 indexed citations
18.
Regan, Dennis T., et al.. (1990). The Cognitive Representation of Services Varying in Concreteness and Specificity. ACR North American Advances.9 indexed citations
19.
Schmitt, Bernd H., et al.. (1989). Consumers' Reactions to Waiting: When Delays Affect the Perception of Service Quality. ACR North American Advances.85 indexed citations
20.
Schmitt, Bernd H., et al.. (1989). Brand Name a La Francaise ? Oui, But For the Right Product!. ACR North American Advances.12 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.