Dick R. Wittink

10.4k total citations · 2 hit papers
108 papers, 7.4k citations indexed

About

Dick R. Wittink is a scholar working on Marketing, Economics and Econometrics and Management Science and Operations Research. According to data from OpenAlex, Dick R. Wittink has authored 108 papers receiving a total of 7.4k indexed citations (citations by other indexed papers that have themselves been cited), including 57 papers in Marketing, 46 papers in Economics and Econometrics and 27 papers in Management Science and Operations Research. Recurrent topics in Dick R. Wittink's work include Consumer Market Behavior and Pricing (51 papers), Economic and Environmental Valuation (23 papers) and Innovation Diffusion and Forecasting (19 papers). Dick R. Wittink is often cited by papers focused on Consumer Market Behavior and Pricing (51 papers), Economic and Environmental Valuation (23 papers) and Innovation Diffusion and Forecasting (19 papers). Dick R. Wittink collaborates with scholars based in United States, Netherlands and Canada. Dick R. Wittink's co-authors include Philippe C. Cattin, Peter S. H. Leeflang, Edward W. McLaughlin, Harald J. van Heerde, Jordan J. Louviere, Sachin Gupta, Liana Fraenkel, Frank M. Bass, Miguel I. Gómez and Philippe A. Naert and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Marketing Research.

In The Last Decade

Dick R. Wittink

106 papers receiving 6.5k citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

A model of consumer perceptions and store loyalty intentions for a supermarket retailer

1998 666 citations Dick R. Wittink et al. profile →
Analyzing Decision Making: Metric Conjoint Analysis

1989 425 citations Dick R. Wittink et al. Journal of Marketing Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Dick R. Wittink United States	42	4.4k	3.0k	1.5k	1.3k	825	108	7.4k
Vithala R. Rao United States	40	3.4k 0.8×	2.1k 0.7×	857 0.6×	986 0.8×	1.1k 1.3×	143	6.5k
Wagner A. Kamakura United States	41	4.5k 1.0×	2.8k 0.9×	1.2k 0.9×	991 0.8×	862 1.0×	144	8.5k
Russell S. Winer United States	37	5.2k 1.2×	1.7k 0.6×	1.7k 1.1×	1.1k 0.9×	1.3k 1.6×	117	8.0k
Greg M. Allenby United States	42	5.2k 1.2×	3.8k 1.3×	739 0.5×	1.3k 1.0×	762 0.9×	164	8.2k
Mark Uncles Australia	33	3.4k 0.8×	2.6k 0.9×	2.0k 1.4×	572 0.4×	754 0.9×	96	8.5k
Donald G. Morrison United States	35	3.1k 0.7×	1.2k 0.4×	1.0k 0.7×	948 0.7×	592 0.7×	142	5.7k
Dominique M. Hanssens United States	41	4.6k 1.1×	1.9k 0.6×	1.1k 0.8×	1.8k 1.4×	1.4k 1.7×	114	7.3k
Peter E. Rossi United States	47	4.8k 1.1×	6.7k 2.2×	478 0.3×	1.5k 1.2×	1.1k 1.3×	108	12.5k
Carl F. Mela United States	33	3.9k 0.9×	1.2k 0.4×	795 0.5×	948 0.7×	951 1.2×	74	5.2k
Marnik G. Dekimpe Netherlands	46	5.2k 1.2×	2.1k 0.7×	1.5k 1.0×	1.6k 1.2×	2.1k 2.5×	148	8.0k

Countries citing papers authored by Dick R. Wittink

Since Specialization

Citations

This map shows the geographic impact of Dick R. Wittink's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dick R. Wittink with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dick R. Wittink more than expected).

Fields of papers citing papers by Dick R. Wittink

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Dick R. Wittink. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dick R. Wittink. The network helps show where Dick R. Wittink may publish in the future.

Co-authorship network of co-authors of Dick R. Wittink

This figure shows the co-authorship network connecting the top 25 collaborators of Dick R. Wittink. A scholar is included among the top collaborators of Dick R. Wittink based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Dick R. Wittink. Dick R. Wittink is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Wittink, Dick R., Andrew T. Ching, Xiaojing Dong, et al.. (2005). Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry. 16. 293–308. 1 indexed citations

Horváth, Csilla, Peter S. H. Leeflang, Jaap E. Wieringa, & Dick R. Wittink. (2005). Competitive reaction- and feedback effects based on VARX models of pooled store data. International Journal of Research in Marketing. 22(4). 415–426. 30 indexed citations

Hanssens, Dominique M., Peter S. H. Leeflang, & Dick R. Wittink. (2005). Market response models and marketing practice. Applied Stochastic Models in Business and Industry. 21(4-5). 423–434. 27 indexed citations

Fraenkel, Liana, Dick R. Wittink, John Concato, & Terri R. Fried. (2004). Are preferences for cyclooxygenase-2 inhibitors influenced by the certainty effect?. PubMed. 31(3). 591–3. 18 indexed citations

Heerde, Harald J. van, Peter S. H. Leeflang, & Dick R. Wittink. (2003). How promotions work: Evolutionary model building of SCAN*PRO. Data Archiving and Networked Services (DANS). 54(3). 198–220. 1 indexed citations

Gupta, Sachin, Harald J. van Heerde, & Dick R. Wittink. (2003). Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No, it is 1/3.. SSRN Electronic Journal. 2 indexed citations

Horváth, Csilla, Peter S. H. Leeflang, & Dick R. Wittink. (2001). Dynamic Analysis of a Competitive Marketing System. SSRN Electronic Journal. 7 indexed citations

Heerde, Harald J. van, Peter S. H. Leeflang, & Dick R. Wittink. (2000). The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data. Journal of Marketing Research. 37(3). 383–395. 167 indexed citations

Vriens, Marco, et al.. (1998). Verbal versus Realistic Pictorial Representations in Conjoint Analysis with Design Attributes. Journal of Product Innovation Management. 15(5). 455–467. 39 indexed citations

10.

Gupta, Sachin, Pradeep K. Chintagunta, & Dick R. Wittink. (1997). Household heterogeneity and state dependence in a model of purchase strings: Empirical results and managerial implications. International Journal of Research in Marketing. 14(4). 341–357. 23 indexed citations

11.

Leeflang, Peter S. H. & Dick R. Wittink. (1996). Competitive reaction versus consumer response: Do managers overreact?. International Journal of Research in Marketing. 13(2). 103–119. 110 indexed citations

12.

Wittink, Dick R. & Peter S. H. Leeflang. (1995). Marketing in ontwikkeling. SHILAP Revista de lepidopterología. 69(6). 387–399. 1 indexed citations

13.

Wittink, Dick R., et al.. (1993). Dangers in using market-level data for determining promotion effects : working paper. Marketing Science Institute eBooks. 3 indexed citations

14.

Wittink, Dick R. & Philippe C. Cattin. (1989). Commercial Use of Conjoint Analysis: An Update. Journal of Marketing. 53(3). 91–96. 484 indexed citations

15.

Vilcassim, Naufel J. & Dick R. Wittink. (1987). SUPPORTING A HIGHER SHELF PRICE THROUGH COUPON DISTRIBUTIONS. Journal of Consumer Marketing. 4(2). 29–39. 20 indexed citations

16.

Cattin, Philippe C. & Dick R. Wittink. (1982). Commercial Use of Conjoint Analysis: A Survey. Journal of Marketing. 46(3). 44–53. 457 indexed citations

17.

Montgomery, David B., et al.. (1980). Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis. Marketing Science Institute eBooks. 5 indexed citations

18.

Cattin, Philippe C. & Dick R. Wittink. (1977). Further Beyond Conjoint Measurement: Toward a Comparison of Methods. ACR North American Advances. 8 indexed citations

19.

Wittink, Dick R.. (1975). SYSTEMATIC AND RANDOM VARIATION IN THE RELATIONSHIP BETWEEN MARKETING VARIABLES.. Purdue e-Pubs (Purdue University System). 1 indexed citations

20.

Bass, Frank M. & Dick R. Wittink. (1975). Pooling Issues and Methods in Regression Analysis with Examples in Marketing Research. Journal of Marketing Research. 12(4). 414–414. 31 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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