Dick R. Wittink
- Marketing top 0.05%
- Economics and Econometrics top 0.2%
- Organizational Behavior and Human Resource Management top 0.5%
- Management Science and Operations Research top 0.2%
- Strategy and Management top 1%
- Co-authors
- Philippe C. CattinPeter S. H. LeeflangEdward W. McLaughlinHarald J. van HeerdeJordan J. LouviereSachin GuptaLiana FraenkelFrank M. Bass
- Topics
- Consumer Market Behavior and Pricing (51 papers)Economic and Environmental Valuation (23 papers)Innovation Diffusion and Forecasting (19 papers)
- Journals
- SHILAP Revista de lepidopterologíaJournal of MarketingJournal of Marketing Research
- Partner nations
- United StatesNetherlandsCanada
In The Last Decade
Dick R. Wittink
106 papers receiving 6.5k citations
Hit Papers
Peers
Comparison fields: 5 of 182
- Marketing 4.4k
- Economics and Econometrics 3.0k
- Organizational Behavior and Human Resource Management 1.5k
- Management Science and Operations Research 1.3k
- Strategy and Management 825
Countries citing papers authored by Dick R. Wittink
This map shows the geographic impact of Dick R. Wittink's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dick R. Wittink with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dick R. Wittink more than expected).
Fields of papers citing papers by Dick R. Wittink
This network shows the impact of papers produced by Dick R. Wittink. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dick R. Wittink. The network helps show where Dick R. Wittink may publish in the future.
Co-authorship network of co-authors of Dick R. Wittink
This figure shows the co-authorship network connecting the top 25 collaborators of Dick R. Wittink. A scholar is included among the top collaborators of Dick R. Wittink based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Dick R. Wittink. Dick R. Wittink is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 59 | |
| 2 | 21 | |
| 3 | Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry | 1 |
| 4 | 30 | |
| 5 | 128 | |
| 6 | How promotions work: Evolutionary model building of SCAN*PRO | 1 |
| 7 | Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No, it is 1/3. | 2 |
| 8 | 64 | |
| 9 | 27 | |
| 10 | 379 | |
| 11 | 39 | |
| 12 | 110 | |
| 13 | Dangers in using market-level data for determining promotion effects : working paper | 3 |
| 14 | 132 | |
| 15 | 484 | |
| 16 | 457 | |
| 17 | Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis | 5 |
| 18 | Further Beyond Conjoint Measurement: Toward a Comparison of Methods | 8 |
| 19 | SYSTEMATIC AND RANDOM VARIATION IN THE RELATIONSHIP BETWEEN MARKETING VARIABLES. | 1 |
| 20 | 31 |
About Dick R. Wittink
Dick R. Wittink is a scholar working on Marketing, General Decision Sciences and Tourism, Leisure and Hospitality Management, having authored 108 papers that have together received 7.4k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (51 papers), Economic and Environmental Valuation (23 papers) and Innovation Diffusion and Forecasting (19 papers). The work is most often cited by research in Marketing (4.4k citations), General Decision Sciences (402 citations) and Tourism, Leisure and Hospitality Management (296 citations). Dick R. Wittink has collaborated with scholars based in United States, Netherlands and Canada. Frequent co-authors include Philippe C. Cattin, Peter S. H. Leeflang, Edward W. McLaughlin, Harald J. van Heerde, Jordan J. Louviere, Sachin Gupta, Liana Fraenkel, Frank M. Bass, Miguel I. Gómez and Philippe A. Naert. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.