Harmen Oppewal

5.4k total citations
121 papers, 3.7k citations indexed

About

Harmen Oppewal is a scholar working on Marketing, Economics and Econometrics and Sociology and Political Science. According to data from OpenAlex, Harmen Oppewal has authored 121 papers receiving a total of 3.7k indexed citations (citations by other indexed papers that have themselves been cited), including 79 papers in Marketing, 52 papers in Economics and Econometrics and 28 papers in Sociology and Political Science. Recurrent topics in Harmen Oppewal's work include Economic and Environmental Valuation (49 papers), Consumer Retail Behavior Studies (40 papers) and Consumer Market Behavior and Pricing (36 papers). Harmen Oppewal is often cited by papers focused on Economic and Environmental Valuation (49 papers), Consumer Retail Behavior Studies (40 papers) and Consumer Market Behavior and Pricing (36 papers). Harmen Oppewal collaborates with scholars based in Australia, Netherlands and United Kingdom. Harmen Oppewal's co-authors include Harry Timmermans, K. Koelemeijer, Jordan J. Louviere, Geoffrey I. Crouch, Twan Huybers, Michael Morrison, Chris Dubelaar, Yan Huang, Eric Molin and Zeynep Arsel and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Harmen Oppewal

108 papers receiving 3.4k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Harmen Oppewal Australia 36 2.0k 1.1k 977 701 510 121 3.7k
W. Fred van Raaij Netherlands 29 1.1k 0.6× 1.1k 1.0× 484 0.5× 517 0.7× 188 0.4× 93 3.2k
Juan Luis Nicolau United States 38 2.4k 1.2× 3.3k 3.1× 1.0k 1.0× 878 1.3× 703 1.4× 192 5.5k
Girish Punj United States 26 2.4k 1.2× 1.7k 1.5× 614 0.6× 1.2k 1.7× 91 0.2× 45 4.9k
Jungkeun Kim New Zealand 38 1.8k 0.9× 1.9k 1.7× 571 0.6× 539 0.8× 87 0.2× 115 4.0k
Meryl P. Gardner United States 25 1.8k 0.9× 1.2k 1.1× 236 0.2× 580 0.8× 95 0.2× 52 3.7k
Praveen K. Kopalle United States 33 2.7k 1.4× 1.0k 0.9× 708 0.7× 786 1.1× 41 0.1× 85 4.8k
Linda L. Golden United States 25 964 0.5× 728 0.7× 696 0.7× 300 0.4× 46 0.1× 91 2.7k
William L. Moore United States 30 1.5k 0.8× 694 0.6× 885 0.9× 497 0.7× 47 0.1× 68 3.4k
Giampaolo Viglia United Kingdom 35 2.5k 1.3× 2.5k 2.3× 288 0.3× 719 1.0× 109 0.2× 98 4.3k
David Mazursky Israel 28 1.8k 0.9× 1.2k 1.1× 276 0.3× 1.3k 1.9× 99 0.2× 70 3.8k

Countries citing papers authored by Harmen Oppewal

Since Specialization
Citations

This map shows the geographic impact of Harmen Oppewal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Harmen Oppewal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Harmen Oppewal more than expected).

Fields of papers citing papers by Harmen Oppewal

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Harmen Oppewal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Harmen Oppewal. The network helps show where Harmen Oppewal may publish in the future.

Co-authorship network of co-authors of Harmen Oppewal

This figure shows the co-authorship network connecting the top 25 collaborators of Harmen Oppewal. A scholar is included among the top collaborators of Harmen Oppewal based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Harmen Oppewal. Harmen Oppewal is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Bucic, Tania, et al.. (2023). Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations. Journal of the Academy of Marketing Science. 51(6). 1305–1326. 4 indexed citations
2.
Kim, Jungkeun, Mark T. Spence, Harmen Oppewal, Jongwon Park, & Roger Marshall. (2022). What drives preference for the compromise option? Disentangling position‐based versus attribute‐based effects. Psychology and Marketing. 39(11). 2153–2170. 7 indexed citations
3.
Zlatevska, Natalina, et al.. (2022). Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions. Journal of Retailing. 98(4). 741–758. 63 indexed citations
4.
Oppewal, Harmen, et al.. (2022). High Expectations: How Tourists Cope With Disappointing Vacation Experiences. Journal of Travel Research. 62(5). 989–1009. 21 indexed citations
5.
Oppewal, Harmen, et al.. (2018). A trial engagement? Innovative free and other service trials. Journal of Services Marketing. 32(1). 46–56. 7 indexed citations
6.
Oppewal, Harmen, et al.. (2017). See How Much We’ve Sold Already! Effects of Displaying Sales and Stock Level Information on Consumers’ Online Product Choices. Journal of Retailing. 94(1). 45–57. 45 indexed citations
7.
Meißner, Martin, Jella Pfeiffer, Thies Pfeiffer, & Harmen Oppewal. (2017). Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research. Journal of Business Research. 100. 445–458. 172 indexed citations
8.
Meißner, Martin, Harmen Oppewal, & Joel Huber. (2017). How Many Options? Behavioral Responses to Two versus Five Alternatives per Choice. University of Southern Denmark Research Portal (University of Southern Denmark). 19–36. 7 indexed citations
9.
Khajehzadeh, Saman, Harmen Oppewal, & Dewi Tojib. (2014). Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit. Journal of Business Research. 67(11). 2447–2455. 58 indexed citations
10.
Yao, Jun, et al.. (2013). Consumer Responses to Simultaneous Changes in Price and Quantity: Do Direction and Magnitude Matter?. ACR North American Advances. 532–532. 1 indexed citations
11.
Oppewal, Harmen, et al.. (2012). Accessibility and the role of the Consideration Set in Spatial Choice Modelling: A Simulation Study. Journal of Choice Modelling. 5(1). 46–63. 6 indexed citations
12.
Oppewal, Harmen, et al.. (2009). Did I Choose the Right University? How Post-Purchase Information Affects Cognitive Dissonance, Satisfaction and Perceived Service Quality. Australasian Marketing Journal (AMJ). 18(1). 28–35. 37 indexed citations
13.
Sands, Sean, Harmen Oppewal, & Michaël Beverland. (2008). The Influence of In-Store Experiential Events on Shopping Value Perceptions and Shopping Behavior. Advances in consumer research. 35. 298–303. 28 indexed citations
14.
Waller, David S., et al.. (2007). Information acceleration effects on new product purchase intention: The case of Blu-Ray DVD recorders. UTS ePRESS (University of Technology Sydney). 880–887. 1 indexed citations
15.
Oppewal, Harmen, et al.. (2006). Store Atmosphere Effects on Customer Perceptions of the Retail Salesperson. ACR Asia-Pacific Advances. 1 indexed citations
16.
Oppewal, Harmen, et al.. (2003). Compromising between information completeness and task simplicity : a comparison of self-explicated, hierarchical informatio integration, and full-profile conjoint methods. Advances in consumer research. 30. 298–304. 11 indexed citations
17.
Oppewal, Harmen & Marco Vriens. (2000). Measuring perceived service quality using integrated conjoint experiments. International Journal of Bank Marketing. 18(4). 154–169. 83 indexed citations
18.
Borgers, Aloys, et al.. (1999). Assessing the Impact of School Marketing: Conjoint Choice Experiments Incorporating Availability and Substitution Effects. Environment and Planning A Economy and Space. 31(11). 1949–1964. 5 indexed citations
19.
Oppewal, Harmen & Harry Timmermans. (1997). Retailer self-perceived store image and competitive position. The International Review of Retail Distribution and Consumer Research. 7(1). 41–59. 47 indexed citations
20.
Oppewal, Harmen, Jordan J. Louviere, & Harry Timmermans. (1994). Modeling Hierarchical Conjoint Processes with Integrated Choice Experiments. Journal of Marketing Research. 31(1). 92–105. 92 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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