Kent Nakamoto

5.9k total citations · 2 hit papers
53 papers, 4.2k citations indexed

About

Kent Nakamoto is a scholar working on Marketing, Sociology and Political Science and General Health Professions. According to data from OpenAlex, Kent Nakamoto has authored 53 papers receiving a total of 4.2k indexed citations (citations by other indexed papers that have themselves been cited), including 18 papers in Marketing, 13 papers in Sociology and Political Science and 12 papers in General Health Professions. Recurrent topics in Kent Nakamoto's work include Consumer Behavior in Brand Consumption and Identification (13 papers), Health Literacy and Information Accessibility (9 papers) and Consumer Market Behavior and Pricing (8 papers). Kent Nakamoto is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Health Literacy and Information Accessibility (9 papers) and Consumer Market Behavior and Pricing (8 papers). Kent Nakamoto collaborates with scholars based in United States, Switzerland and Canada. Kent Nakamoto's co-authors include Gregory S. Carpenter, Peter J. Schulz, Rashi Glazer, Lilla Náfrádi, Ambar G. Rao, Carrie M. Heilman, Zlatina Kostova, Kevin Zheng Zhou, Ahmed Allam and Andrew M. Parker and has published in prestigious journals such as PLoS ONE, Biochemistry and Management Science.

In The Last Decade

Kent Nakamoto

50 papers receiving 3.8k citations

Hit Papers

Consumer Preference Formation and Pioneering Advantage 1989 2026 2001 2013 1989 2017 200 400 600

Peers

Kent Nakamoto
Comparison fields: 5 of 168
  • Marketing 1.6k
  • Sociology and Political Science 956
  • Strategy and Management 732
  • General Health Professions 678
  • Economics and Econometrics 565
Replace Guodong Gao with:
Guodong Gao United States
Bas Donkers Netherlands
Richard D. Lennox United States
David J. Reibstein United States
Leigh Sparks United Kingdom
Barbara Loken United States
Yajiong Xue United States
Hal R. Arkes United States
Emanuele Lettieri Italy
Rex Stockton United States
Guodong Gao United States View profile →
Citations per field, relative to Kent Nakamoto
Kent Nakamoto · 1×
Citations per year, relative to Kent Nakamoto
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Countries citing papers authored by Kent Nakamoto

Since Specialization
Citations

This map shows the geographic impact of Kent Nakamoto's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kent Nakamoto with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kent Nakamoto more than expected).

Fields of papers citing papers by Kent Nakamoto

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kent Nakamoto. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kent Nakamoto. The network helps show where Kent Nakamoto may publish in the future.

Co-authorship network of co-authors of Kent Nakamoto

This figure shows the co-authorship network connecting the top 25 collaborators of Kent Nakamoto. A scholar is included among the top collaborators of Kent Nakamoto based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kent Nakamoto. Kent Nakamoto is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 6
2 38
3 9
4 3
5 11
6 5
7
Is patient empowerment the key to promote adherence? A systematic review of the relationship between self-efficacy, health locus of control and medication adherence breakdown →
354
8 43
9 175
10 86
11 57
12 55
13
"Bad" Literacy, the Internet, and the Limits of Patient Empowerment
23
14 14
15
Price Perceptions: a Cross-National Study Between American and Chinese Young Consumers
35
16
Readings on market-driving strategies : towards a new theory of competitive advantage
16
17
Cognitive Associations and Product Category Comparisons: the Role of Knowledge Structure and Context
16
18
Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies
48
19
Learning Context and the Development of Product Category Perceptions
6
20
Market Pioneering, Learning, and Preference
18

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026