Martijn G. de Jong

2.1k total citations
25 papers, 1.5k citations indexed

About

Martijn G. de Jong is a scholar working on Marketing, Economics and Econometrics and Statistics and Probability. According to data from OpenAlex, Martijn G. de Jong has authored 25 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 7 papers in Economics and Econometrics and 7 papers in Statistics and Probability. Recurrent topics in Martijn G. de Jong's work include Economic and Environmental Valuation (7 papers), Survey Sampling and Estimation Techniques (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Martijn G. de Jong is often cited by papers focused on Economic and Environmental Valuation (7 papers), Survey Sampling and Estimation Techniques (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Martijn G. de Jong collaborates with scholars based in Netherlands, United States and France. Martijn G. de Jong's co-authors include Jan‐Benedict E.M. Steenkamp, Hans Baumgartner, Jean‐Paul Fox, Jan-Benedict E.M. Steenkamp, Rik Pieters, Olivier Toubia, J.B.E.M. Steenkamp, Bas Donkers, Peter C. Verhoef and Bernard P. Veldkamp and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Management Science.

In The Last Decade

Martijn G. de Jong

25 papers receiving 1.4k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Martijn G. de Jong Netherlands 14 706 486 331 268 181 25 1.5k
Sigurd Villads Troye Norway 6 567 0.8× 439 0.9× 360 1.1× 145 0.5× 83 0.5× 10 1.3k
Madhubalan Viswanathan United States 29 751 1.1× 384 0.8× 269 0.8× 168 0.6× 76 0.4× 64 2.2k
Melvin R. Crask United States 15 494 0.7× 685 1.4× 288 0.9× 104 0.4× 64 0.4× 19 1.5k
Donald E. Stem United States 15 675 1.0× 649 1.3× 274 0.8× 131 0.5× 72 0.4× 33 1.4k
Eli P. Cox United States 13 286 0.4× 487 1.0× 303 0.9× 243 0.9× 153 0.8× 22 1.7k
Karsten T. Hansen United States 18 736 1.0× 328 0.7× 98 0.3× 79 0.3× 161 0.9× 31 1.8k
Gary J. Gaeth United States 22 1.2k 1.7× 650 1.3× 410 1.2× 254 0.9× 214 1.2× 47 2.9k
H. van Herk Netherlands 12 177 0.3× 306 0.6× 183 0.6× 226 0.8× 81 0.4× 27 800
Einar Breivik Norway 8 224 0.3× 246 0.5× 236 0.7× 96 0.4× 102 0.6× 11 849
Luis F. Martinez Portugal 21 579 0.8× 480 1.0× 363 1.1× 225 0.8× 21 0.1× 64 1.6k

Countries citing papers authored by Martijn G. de Jong

Since Specialization
Citations

This map shows the geographic impact of Martijn G. de Jong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Martijn G. de Jong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Martijn G. de Jong more than expected).

Fields of papers citing papers by Martijn G. de Jong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Martijn G. de Jong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Martijn G. de Jong. The network helps show where Martijn G. de Jong may publish in the future.

Co-authorship network of co-authors of Martijn G. de Jong

This figure shows the co-authorship network connecting the top 25 collaborators of Martijn G. de Jong. A scholar is included among the top collaborators of Martijn G. de Jong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Martijn G. de Jong. Martijn G. de Jong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Jong, Martijn G. de, et al.. (2023). Response Aggregation to Obtain Truthful Answers to Sensitive Questions: Estimating the Prevalence of Illegal Purchases of Prescription Drugs. Journal of Marketing Research. 61(5). 821–838. 2 indexed citations
2.
Jong, Martijn G. de, et al.. (2021). Gender Gaps in Deceptive Self-Presentation on Social-Media Platforms Vary With Gender Equality: A Multinational Investigation. Psychological Science. 32(12). 1952–1964. 8 indexed citations
3.
Jong, Martijn G. de & Rik Pieters. (2019). Assessing Sensitive Consumer Behavior Using the Item Count Response Technique. Journal of Marketing Research. 56(3). 345–360. 7 indexed citations
4.
Toubia, Olivier, et al.. (2018). Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments. Journal of Marketing Research. 4 indexed citations
5.
Toubia, Olivier, et al.. (2018). Attention, Information Processing, and Choice in Incentive-Aligned Choice Experiments. Journal of Marketing Research. 55(6). 783–800. 32 indexed citations
6.
Jong, Martijn G. de, Jean‐Paul Fox, & Jan‐Benedict E.M. Steenkamp. (2015). Quantifying Under- and Overreporting in Surveys through a Dual-Questioning-Technique Design. Journal of Marketing Research. 52(6). 737–753. 8 indexed citations
7.
Toubia, Olivier, et al.. (2015). Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments. SSRN Electronic Journal. 1 indexed citations
8.
Toubia, Olivier, et al.. (2015). A Bounded Rationality Model of Information Search and Choice in Preference Measurement. Journal of Marketing Research. 52(2). 166–183. 72 indexed citations
9.
Toubia, Olivier, et al.. (2014). A Bounded Rationality Model of Information Search and Choice in Preference Measurement. SSRN Electronic Journal. 2 indexed citations
10.
Camacho, Nuno, Martijn G. de Jong, & Stefan Stremersch. (2014). The Effect of Customer Empowerment on Adherence to Expert Advice. SSRN Electronic Journal. 3 indexed citations
11.
Jong, Martijn G. de, Rik Pieters, & Stefan Stremersch. (2012). Analysis of sensitive questions across cultures: An application of multigroup item randomized response theory to sexual attitudes and behavior.. Journal of Personality and Social Psychology. 103(3). 543–564. 28 indexed citations
12.
Veldkamp, Bernard P., et al.. (2012). Uncertainties in the Item Parameter Estimates and Robust Automated Test Assembly. Applied Psychological Measurement. 37(2). 123–139. 17 indexed citations
13.
Toubia, Olivier, Martijn G. de Jong, Daniel Stieger, & Johann Füller. (2011). Measuring Consumer Preferences Using Conjoint Poker. Marketing Science. 31(1). 138–156. 38 indexed citations
14.
Jong, Martijn G. de, Rik Pieters, & Jean‐Paul Fox. (2010). Reducing Social Desirability Bias through Item Randomized Response: An Application to Measure Underreported Desires. Journal of Marketing Research. 47(1). 14–27. 107 indexed citations
15.
Jong, Martijn G. de, Jan‐Benedict E.M. Steenkamp, & Bernard P. Veldkamp. (2009). A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales. Marketing Science. 28(4). 674–689. 64 indexed citations
16.
Jong, Martijn G. de, Jan‐Benedict E.M. Steenkamp, & Bernard P. Veldkamp. (2008). Construction of Country-Specific, Yet Internationally Comparable Short Form Marketing Scales. ACR North American Advances. 1 indexed citations
17.
Jong, Martijn G. de, J.B.E.M. Steenkamp, Jean‐Paul Fox, & Hans Baumgartner. (2008). Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation. Journal of Marketing Research. 45(1). 104–115. 182 indexed citations
18.
Jong, Martijn G. de, Jan‐Benedict E.M. Steenkamp, & Jean‐Paul Fox. (2007). Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model. Journal of Consumer Research. 34(2). 260–278. 133 indexed citations
19.
Donkers, Bas, Peter C. Verhoef, & Martijn G. de Jong. (2007). Modeling CLV: A test of competing models in the insurance industry. Quantitative Marketing and Economics. 5(2). 163–190. 105 indexed citations
20.
Jong, Martijn G. de. (2002). Response bias in international marketing research. Other publications TiSEM. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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