Walfried M. Lassar

5.3k citations
33 papers · 3.9k indexed · 1 hit paper · h-index 20
Topics
Customer Service Quality and Loyalty (16 papers)Consumer Behavior in Brand Consumption and Identification (9 papers)Digital Marketing and Social Media (9 papers)

In The Last Decade

Walfried M. Lassar

33 papers receiving 3.3k citations

Hit Papers

Measuring customer‐based brand equity19952026200520151995250500750

Peers

Walfried M. Lassar
Comparison fields: 5 of 97
  • Marketing 2.2k
  • Organizational Behavior and Human Resource Management 2.0k
  • Sociology and Political Science 1.6k
  • Information Systems and Management 930
  • Strategy and Management 765
Replace Jos Lemmink with:
Jos Lemmink Netherlands
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Walfried M. Lassar relative to Jos Lemmink Netherlands Jos Lemmink's profile →
Citations per field
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Citations per year

Countries citing papers authored by Walfried M. Lassar

Since Specialization
Citations

This map shows the geographic impact of Walfried M. Lassar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Walfried M. Lassar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Walfried M. Lassar more than expected).

Fields of papers citing papers by Walfried M. Lassar

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Walfried M. Lassar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Walfried M. Lassar. The network helps show where Walfried M. Lassar may publish in the future.

Co-authorship network of co-authors of Walfried M. Lassar

This figure shows the co-authorship network connecting the top 25 collaborators of Walfried M. Lassar. A scholar is included among the top collaborators of Walfried M. Lassar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Walfried M. Lassar. Walfried M. Lassar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 5
2 222
3
An Examination of the Impact of an Evidentiary Privilege Protecting Corporate Whistleblowers on Intention to Report Wrongdoing
3
4 34
5 63
6 5
7 11
8 180
9 33
10
Developing a CRM Strategy in Your Firm: Size Up Clients to Build a Competitive Advantage
4
11 354
12 10
13 25
14 355
15 5
16 28
17 499
18 118
19 155
20 341

About Walfried M. Lassar

Walfried M. Lassar is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 33 papers that have together received 3.9k indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (9 papers). The work is most often cited by research in Marketing (2.2k citations), Organizational Behavior and Human Resource Management (2.0k citations) and Information Systems and Management (930 citations). Walfried M. Lassar has collaborated with scholars based in United States, Australia and India. Frequent co-authors include Banwari Mittal, Arun Sharma, Chris Manolis, Robert D. Winsor, Sanjit Kumar Roy, Gary L. Frazier, Jeffrey L. Kerr, Vaibhav Shekhar, Tom Chen and Gul T. Butaney. Their work appears in journals such as Journal of Marketing, Strategic Management Journal and Journal of Business Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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