M.S. Balaji
Impact in
- Marketing top 0.1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Sharing Economy and Platforms
- Information Systems and Management top 0.2%
- Technology Adoption and User Behaviour
Papers in
- Marketing 63
- Consumer Behavior in Brand Consumption and Identification 28
- Environmental Sustainability in Business 17
- Consumer Retail Behavior Studies 16
- Service and Product Innovation 9
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- Customer Service Quality and Loyalty 38
- Co-authors
- Sanjit Kumar RoyYangyang JiangSubhash JhaSee Kwong GohKok Wei KhongAlain Yee‐Loong ChongPayal S. KapoorCharles Jebarajakirthy
In The Last Decade
M.S. Balaji
99 papers receiving 4.9k citations
Hit Papers
Peers
Comparison fields: 5 of 107
- Marketing 3.1k
- Information Systems and Management 1.2k
- Organizational Behavior and Human Resource Management 1.6k
- Sociology and Political Science 2.7k
- Management, Monitoring, Policy and Law 423
Countries citing papers authored by M.S. Balaji
This map shows the geographic impact of M.S. Balaji's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by M.S. Balaji with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites M.S. Balaji more than expected).
Fields of papers citing papers by M.S. Balaji
This network shows the impact of papers produced by M.S. Balaji. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by M.S. Balaji. The network helps show where M.S. Balaji may publish in the future.
Co-authorship network
The 25 scholars most cited alongside M.S. Balaji, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2025 | 6 | |
| 3 | 2025 | 1 | |
| 4 | 2024 | 4 | |
| 5 | 2024 | 11 | |
| 6 | 2024 | 0 | |
| 7 | 2024 | 3 | |
| 8 | 2023 | 1 | |
| 9 | 2023 | 4 | |
| 10 | 2021 | 105 | |
| 11 | 2020 | 13 | |
| 12 | 2020 | 54 | |
| 13 | 2019 | 78 | |
| 14 | TECHNOLOGY-MEDIATED SHARING ECONOMY: UNDERSTANDING USER PARTICIPATION IN COLLABORATIVE CONSUMPTION THROUGH THE BENEFITCOST PERSPECTIVE | 2016 | 24 |
| 15 | 2015 | 0 | |
| 16 | 2013 | 70 | |
| 17 | Building Strong Service Brands: The Hierarchical Relationship Between Brand Equity Dimensions | 2011 | 19 |
| 18 | Student Interactions in Online Discussion Forum: Empirical Research from "Media Richness Theory" Perspective. | 2010 | 133 |
| 19 | Order of Market Entry and Business Performance an Empirical Evidence from the Indian Manufacturing Industry | 2009 | 2 |
| 20 | CUSTOMER SATISFACTION WITH INDIAN MOBILE SERVICES | 2009 | 27 |
About M.S. Balaji
M.S. Balaji is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Applied Psychology and Sociology and Political Science, having authored 105 papers that have together received 5.2k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (49 papers), Customer Service Quality and Loyalty (38 papers), Consumer Behavior in Brand Consumption and Identification (28 papers), Technology Adoption and User Behaviour (21 papers), Environmental Sustainability in Business (17 papers), Consumer Retail Behavior Studies (16 papers), Service and Product Innovation (9 papers) and Environmental Education and Sustainability (8 papers). The work is most often cited by research in Marketing (3.1k citations), Information Systems and Management (1.2k citations), Organizational Behavior and Human Resource Management (1.6k citations), Sociology and Political Science (2.7k citations) and Management, Monitoring, Policy and Law (423 citations). M.S. Balaji has collaborated with scholars based in China, India and Australia. Frequent co-authors include Sanjit Kumar Roy, Yangyang Jiang, Subhash Jha, See Kwong Goh, Kok Wei Khong, Alain Yee‐Loong Chong, Payal S. Kapoor, Charles Jebarajakirthy, Ali Quazi and Balaji Krishnan. Their work appears in journals such as Journal of Business Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, European Journal of Marketing and Journal of Travel Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.