Madhavan Parthasarathy

1.5k total citations
31 papers, 1.2k citations indexed

About

Madhavan Parthasarathy is a scholar working on Marketing, Management Science and Operations Research and Management of Technology and Innovation. According to data from OpenAlex, Madhavan Parthasarathy has authored 31 papers receiving a total of 1.2k indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 8 papers in Management Science and Operations Research and 6 papers in Management of Technology and Innovation. Recurrent topics in Madhavan Parthasarathy's work include Innovation Diffusion and Forecasting (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Entrepreneurship Studies and Influences (5 papers). Madhavan Parthasarathy is often cited by papers focused on Innovation Diffusion and Forecasting (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Entrepreneurship Studies and Influences (5 papers). Madhavan Parthasarathy collaborates with scholars based in United States, India and New Zealand. Madhavan Parthasarathy's co-authors include Anol Bhattacherjee, Susan M. Keaveney, Ravipreet S. Sohi, David Forlani, Terri L. Rittenburg, Robert A. Mittelstaedt, Steven Walczak, Dawn G. Gregg, Marlene A. Smith and Vicki R. Lane and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of the Academy of Marketing Science and Journal of Medical Internet Research.

In The Last Decade

Madhavan Parthasarathy

28 papers receiving 1.0k citations

Peers

Madhavan Parthasarathy
Comparison fields: 5 of 71
  • Information Systems and Management 613
  • Sociology and Political Science 546
  • Organizational Behavior and Human Resource Management 469
  • Marketing 393
  • Strategy and Management 191
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Myeong-Cheol Park South Korea
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Citations per field, relative to Madhavan Parthasarathy
Madhavan Parthasarathy · 1×
Citations per year, relative to Madhavan Parthasarathy
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Countries citing papers authored by Madhavan Parthasarathy

Since Specialization
Citations

This map shows the geographic impact of Madhavan Parthasarathy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Madhavan Parthasarathy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Madhavan Parthasarathy more than expected).

Fields of papers citing papers by Madhavan Parthasarathy

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Madhavan Parthasarathy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Madhavan Parthasarathy. The network helps show where Madhavan Parthasarathy may publish in the future.

Co-authorship network of co-authors of Madhavan Parthasarathy

This figure shows the co-authorship network connecting the top 25 collaborators of Madhavan Parthasarathy. A scholar is included among the top collaborators of Madhavan Parthasarathy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Madhavan Parthasarathy. Madhavan Parthasarathy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 1
2 2
3 5
4 1
5 13
6 4
7
Technology Frustration and Consumer Valuation Shift for Mobile Apps: An Exploratory Study
1
8 0
9 2
10 1
11 1
12
Valuing the Institution: An Expanded List of Factors Influencing Faculty Adoption of Online Education
11
13 12
14 405
15 20
16 84
17
Illegal Adoption of a New Product: a Model of Software Piracy Behavior
11
18 10
19 13
20 5

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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