Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies
if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the
same subfield and year (this is the minimum needed to enter the top 1%, not the average
within it), or reaches the top citation threshold in at least one of its specific research
topics.
Countries citing papers authored by Banwari Mittal
Since
Specialization
Citations
This map shows the geographic impact of Banwari Mittal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Banwari Mittal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Banwari Mittal more than expected).
This network shows the impact of papers produced by Banwari Mittal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Banwari Mittal. The network helps show where Banwari Mittal may publish in the future.
Co-authorship network of co-authors of Banwari Mittal
This figure shows the co-authorship network connecting the top 25 collaborators of Banwari Mittal.
A scholar is included among the top collaborators of Banwari Mittal based on the total number of
citations received by their joint publications. Widths of edges
represent the number of papers authors have co-authored together.
Node borders
signify the number of papers an author published with Banwari Mittal. Banwari Mittal is excluded from
the visualization to improve readability, since they are connected to all nodes in the network.
Mittal, Banwari. (1999). The Advertising of Services. Journal of Service Research. 2(1). 98–116.120 indexed citations
7.
Shah, Reshma & Banwari Mittal. (1997). Toward a Theory of Intergenerational Influence in Consumer Behavior: an Exploratory Essay. ACR North American Advances.36 indexed citations
8.
Mittal, Banwari. (1994). A Study of the Concept of Affective Choice Mode For Consumer Decisions. ACR North American Advances. 21(1). 256–263.36 indexed citations
9.
Mittal, Banwari. (1994). Bridging the gap between our knowledge of who" uses coupons and "why" coupons are used : working paper. Marketing Science Institute eBooks.3 indexed citations
Mittal, Banwari. (1989). A Theoretical Analysis of Two Recent Measures of Involvement. ACR North American Advances.103 indexed citations
14.
Mittal, Banwari. (1989). Must Consumer Involvement Always Imply More Information Search. ACR North American Advances.53 indexed citations
15.
Mittal, Banwari. (1989). Understanding the bases and effects of involvement in the consumer choice process. UMI Dissertation Information Service eBooks.21 indexed citations
16.
Mittal, Banwari & Myung‐Soo Lee. (1988). Separating Brand-Choice Involvement From Product Involvement Via Consumer Involvement Profiles. ACR North American Advances.73 indexed citations
Mittal, Banwari. (1983). Consumers' Cognitive Journey Through the Product Forest. ACR North American Advances.2 indexed citations
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive
bibliographic database. While OpenAlex provides broad and valuable coverage of the global
research landscape, it—like all bibliographic datasets—has inherent limitations. These include
incomplete records, variations in author disambiguation, differences in journal indexing, and
delays in data updates. As a result, some metrics and network relationships displayed in
Rankless may not fully capture the entirety of a scholar's output or impact.