Dhruv Grewal

60.5k total citations · 34 hit papers
261 papers, 43.9k citations indexed

About

Dhruv Grewal is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Dhruv Grewal has authored 261 papers receiving a total of 43.9k indexed citations (citations by other indexed papers that have themselves been cited), including 188 papers in Marketing, 82 papers in Organizational Behavior and Human Resource Management and 64 papers in Sociology and Political Science. Recurrent topics in Dhruv Grewal's work include Consumer Behavior in Brand Consumption and Identification (108 papers), Consumer Retail Behavior Studies (105 papers) and Customer Service Quality and Loyalty (78 papers). Dhruv Grewal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (108 papers), Consumer Retail Behavior Studies (105 papers) and Customer Service Quality and Loyalty (78 papers). Dhruv Grewal collaborates with scholars based in United States, United Kingdom and Mexico. Dhruv Grewal's co-authors include Kent B. Monroe, A. Parasuraman, William B. Dodds, Julie Baker, Glenn B. Voss, Rajiv P. Dant, Michael Lévy, Anne L. Roggeveen, R. Krishnan and Robert W. Palmatier and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research.

In The Last Decade

Dhruv Grewal

253 papers receiving 39.5k citations

Hit Papers

Effects of Price, Brand, and Store Information on Buyers'... 1991 2026 2002 2014 1991 2006 2002 2006 2000 1000 2.0k 3.0k
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
    1991 3.6k citations Kent B. Monroe, Dhruv Grewal et al. profile →
  2. Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
    2006 1.9k citations Dhruv Grewal et al. Journal of Marketing profile →
  3. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
    2002 1.6k citations Julie Baker, Dhruv Grewal et al. Journal of Marketing profile →
  4. Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
    2006 1.6k citations Dhruv Grewal et al. profile →
  5. The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda
    2000 1.3k citations Dhruv Grewal et al. Journal of the Academy of Marketing Science profile →
  6. Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
    1991 1.2k citations Kent B. Monroe, Dhruv Grewal et al. profile →
  7. How artificial intelligence will change the future of marketing
    2019 1.2k citations Thomas H. Davenport, Abhijit Guha et al. Journal of the Academy of Marketing Science profile →
  8. Understanding Service Convenience
    2002 1.1k citations Dhruv Grewal et al. Journal of Marketing profile →
  9. The Influence of Store Environment on Quality Inferences and Store Image
    1994 1.1k citations Julie Baker, Dhruv Grewal et al. Journal of the Academy of Marketing Science profile →
  10. The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions
    1998 1.0k citations Dhruv Grewal, Kent B. Monroe et al. Journal of Marketing profile →
  11. The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions
    1998 977 citations Dhruv Grewal, R. Krishnan et al. Journal of Retailing profile →
  12. Domo Arigato Mr. Roboto
    2016 866 citations Dhruv Grewal et al. profile →
  13. Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence
    1997 816 citations Dhruv Grewal, Tamara F. Mangleburg et al. Journal of the Academy of Marketing Science profile →
  14. Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses
    2019 784 citations Dhruv Grewal et al. profile →
  15. The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges
    1998 765 citations Dhruv Grewal et al. Journal of Marketing profile →
  16. The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions
    1998 754 citations Dhruv Grewal, Kent B. Monroe et al. Journal of Marketing profile →
  17. Challenges and Opportunities in Multichannel Customer Management
    2006 753 citations Dhruv Grewal et al. profile →
  18. An experimental approach to making retail store environmental decisions.
    1992 727 citations Julie Baker, Michael Lévy et al. Journal of Retailing profile →
  19. Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context
    2005 702 citations Dhruv Grewal et al. Journal of Marketing profile →
  20. Customer Experience Management in Retailing: An Organizing Framework
    2009 684 citations Dhruv Grewal, Michael Lévy et al. Journal of Retailing profile →
  21. The Future of Retailing
    2017 669 citations Dhruv Grewal, Anne L. Roggeveen et al. Journal of Retailing profile →
  22. Customer Experience Management in Retailing: Understanding the Buying Process
    2009 641 citations Nancy M. Puccinelli, Ronald C. Goodstein et al. Journal of Retailing profile →
  23. A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance
    2007 629 citations Dhruv Grewal et al. Journal of Marketing profile →
  24. Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider
    2003 601 citations Dhruv Grewal et al. Journal of the Academy of Marketing Science profile →
  25. The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship
    1994 594 citations Dhruv Grewal et al. Journal of Consumer Research profile →
  26. Consumer satisfaction and perceived quality: Complementary or divergent constructs?
    1994 544 citations Dhruv Grewal et al. profile →
  27. Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
    2014 465 citations Dominik Mahr, Dhruv Grewal et al. Journal of Retailing profile →
  28. Understanding social media effects across seller, retailer, and consumer interactions
    2013 452 citations Dhruv Grewal et al. Journal of the Academy of Marketing Science profile →
  29. Store Atmospherics: A Multisensory Perspective
    2014 395 citations Nancy M. Puccinelli, Dhruv Grewal et al. profile →
  30. Impulse buying: a meta-analytic review
    2019 334 citations Dhruv Grewal et al. Journal of the Academy of Marketing Science profile →
  31. The future of technology and marketing: a multidisciplinary perspective
    2019 297 citations Dhruv Grewal et al. Journal of the Academy of Marketing Science profile →
  32. The future of in-store technology
    2019 271 citations Dhruv Grewal, Anne L. Roggeveen et al. Journal of the Academy of Marketing Science profile →
  33. Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
    2019 253 citations Stephan Ludwig, Dhruv Grewal et al. Journal of Marketing profile →
  34. How artificial intelligence will affect the future of retailing
    2021 193 citations Abhijit Guha, Dhruv Grewal et al. Journal of Retailing profile →

Peers

Dhruv Grewal
Comparison fields: 5 of 174
  • Marketing 28.9k
  • Organizational Behavior and Human Resource Management 18.3k
  • Sociology and Political Science 16.6k
  • Information Systems and Management 8.4k
  • Strategy and Management 4.6k
Replace Youjae Yi with:
Youjae Yi South Korea
Richard L. Oliver United States
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G. Tomas M. Hult United States
Jeong Yeon Lee United States
Wynne W. Chin United States
Shelby D. Hunt United States
Youjae Yi South Korea View profile →
Citations per field, relative to Dhruv Grewal
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Citations per year, relative to Dhruv Grewal
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Countries citing papers authored by Dhruv Grewal

Since Specialization
Citations

This map shows the geographic impact of Dhruv Grewal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dhruv Grewal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dhruv Grewal more than expected).

Fields of papers citing papers by Dhruv Grewal

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Dhruv Grewal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dhruv Grewal. The network helps show where Dhruv Grewal may publish in the future.

Co-authorship network of co-authors of Dhruv Grewal

This figure shows the co-authorship network connecting the top 25 collaborators of Dhruv Grewal. A scholar is included among the top collaborators of Dhruv Grewal based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Dhruv Grewal. Dhruv Grewal is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1
Consumer Responses to CSR News of Family Business Brands: An Experimental Approach
2024 ·Family Business Review ·(unknown), (unknown), Dhruv Grewal
0
2
How generative AI Is shaping the future of marketing
2024 ·Journal of the Academy of Marketing Science ·Dhruv Grewal, Cinthia B. Satornino, Thomas H. Davenport, Abhijit Guha
30
3
The perks and perils of artificial intelligence use in lateral exchange markets
2023 ·Journal of Business Research ·Cinthia B. Satornino, Dhruv Grewal, Abhijit Guha, Elisa B. Schweiger, Ronald C. Goodstein
10
4
Using artificial intelligence to advance sustainable development in industrial markets: A complex adaptive systems perspective
2023 ·Industrial Marketing Management ·Cinthia B. Satornino, Shuili Du, Dhruv Grewal
27
5
Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews
2019 ·Journal of the Academy of Marketing Science ·(unknown), Ko de Ruyter, Dhruv Grewal, Kathleen Cleeren, Debbie Keeling, Scott Motyka
19
6
The emotional review–reward effect: how do reviews increase impulsivity?
2018 ·Journal of the Academy of Marketing Science ·Scott Motyka, Dhruv Grewal, (unknown), Dominik Mahr, Ko de Ruyter, Martin Wetzels
36
7
Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media
2017 ·Journal of Consumer Research ·Francisco Villarroel Ordenes, Stephan Ludwig, Ko de Ruyter, Dhruv Grewal, Martin Wetzels
183
8
Smiles Lead to More Smiles Unless They Lead to Tears: a Meta-Analytic Integration of Affect Effects
2015 ·ACR North American Advances ·Nancy M. Puccinelli, Dhruv Grewal, Scott Motyka, Susan A. Andrzejewski, Tamar Avnet
2
9
Conceptualising Organisational Knowledge Base in the Shipping Industry
2007 ·eCite Digital Repository (University of Tasmania) ·Jiangang Fei, Dhruv Grewal
3
10
How Cue Congruity Affects Consumer Perceptions
2007 ·ACR North American Advances ·Anne L. Roggeveen, Dhruv Grewal
1
11
The Moderating Role of the Price Frame on the Effects of Price Range and the Number of Competitors on Consumers' Search Intentions
2005 ·Journal of the Academy of Marketing Science ·Dhruv Grewal
25
12
Family Type, Family Authority Relations, and Adolescents Purchase Influence
1999 ·ACR North American Advances ·Tamara F. Mangleburg, Dhruv Grewal, Terry Bristol
26
13
1998 AMA Winter Educators' Conference : marketing theory and applications
1998 ·Dhruv Grewal, (unknown)
1
14
Comparative versus Noncomparative Advertising: A Meta-Analysis
1997 ·Journal of Marketing ·Dhruv Grewal, (unknown), Edward F. Fern, Carolyn Costley, James H. Barnes
115
15
A Model of the Influence of Marketing Objectives on Pricing Strategies in International Countertrade
1997 ·Journal of Public Policy & Marketing ·(unknown), Larry D. Compeau, Dhruv Grewal
8
16
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value : working paper
1996 ·Marketing Science Institute eBooks ·Dhruv Grewal, Kent B. Monroe, R. Krishnan
7
17
THE CUSTOMER SATISFACTION/LOGISTICS INTERFACE.
1995 ·Journal of Business Logistics ·Dhruv Grewal, Michael Lévy
64
18
Information Cues As Signals of Quality
1995 ·ACR European Advances ·Dhruv Grewal, Kent B. Monroe
3
19
An experimental approach to making retail store environmental decisions. breakdown →
1992 ·Journal of Retailing ·Julie Baker, Michael Lévy, Dhruv Grewal
727
20
The effect of intrinsic, extrinsic cues and reference prices on buyers' perceptions of quality and value
1989 ·VTechWorks (Virginia Tech) ·Dhruv Grewal
7

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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