Thomas C. O’Guinn

10.0k total citations · 5 hit papers
41 papers, 7.1k citations indexed

About

Thomas C. O’Guinn is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, Thomas C. O’Guinn has authored 41 papers receiving a total of 7.1k indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 14 papers in Sociology and Political Science and 8 papers in Gender Studies. Recurrent topics in Thomas C. O’Guinn's work include Consumer Behavior in Brand Consumption and Identification (17 papers), Media, Gender, and Advertising (7 papers) and Digital Marketing and Social Media (6 papers). Thomas C. O’Guinn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Media, Gender, and Advertising (7 papers) and Digital Marketing and Social Media (6 papers). Thomas C. O’Guinn collaborates with scholars based in United States and Canada. Thomas C. O’Guinn's co-authors include Albert M. Muñiz, Ronald J. Faber, L. J. Shrum, Russell W. Belk, Robert S. Wyer, G. Douglas Olsen, John W. Pracejus, Bernd H. Schmitt, Alina Sorescu and Jan‐Benedict E.M. Steenkamp and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Thomas C. O’Guinn

40 papers receiving 6.2k citations

Hit Papers

Brand Community 1989 2026 2001 2013 2001 1989 1992 2020 2018 500 1000 1.5k 2.0k 2.5k

Peers

Thomas C. O’Guinn
Comparison fields: 5 of 114
  • Marketing 4.7k
  • Sociology and Political Science 3.3k
  • Organizational Behavior and Human Resource Management 1.3k
  • Gender Studies 714
  • Social Psychology 644
Replace David Glen Mick with:
David Glen Mick United States
George P. Moschis United States
Deborah Roedder John United States
Joan Meyers‐Levy United States
L. J. Shrum United States
Pamela M. Homer United States
George E. Belch United States
Brian Sternthal United States
Durairaj Maheswaran United States
Sejung Marina Choi United States
David Glen Mick United States View profile →
Citations per field, relative to Thomas C. O’Guinn
Thomas C. O’Guinn · 1×
Citations per year, relative to Thomas C. O’Guinn
Thomas C. O’Guinn · 1×

Countries citing papers authored by Thomas C. O’Guinn

Since Specialization
Citations

This map shows the geographic impact of Thomas C. O’Guinn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Thomas C. O’Guinn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Thomas C. O’Guinn more than expected).

Fields of papers citing papers by Thomas C. O’Guinn

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Thomas C. O’Guinn. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Thomas C. O’Guinn. The network helps show where Thomas C. O’Guinn may publish in the future.

Co-authorship network of co-authors of Thomas C. O’Guinn

This figure shows the co-authorship network connecting the top 25 collaborators of Thomas C. O’Guinn. A scholar is included among the top collaborators of Thomas C. O’Guinn based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Thomas C. O’Guinn. Thomas C. O’Guinn is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1
The effects of scarcity on consumer decision journeys breakdown →
248
2
The Joneses Don’T Live Here: Conspicuous Consumption in a New Urban Neighborhood
1
3 32
4
Advertising and promotions an integrated brand approach
7
5
Advertising and integrated brand promotion
126
6
The Polit-Brand and Blows Against the Empire: the Collectively Approved Brands of the New-New Left
3
7
Processes and Effects in the Construction of Normative Consumer Beliefs: the Role of Television
35
8
Touching Greatness: the Central Midwest Barry Manilow Fan Club
66
9
Gender and the Mass-Mediated Material World
0
10
Classifying Compulsive Consumers: Advances in the Development of a Diagnostic Tool
122
11
The Cultivation of Consumer Norms
14
12
Compulsive Buying: A Phenomenological Exploration breakdown →
1041
13
Mass Mediated Consumer Socialization: Non-Utilitarian and Dysfunctional Outcomes
14
14 50
15
Acculturation: the Impact of Divergent Paths on Buyer Behavior
35
16
The Micawber Connection: Subjective Discretionary Income
1
17 9
18
Popular Film and Television As Consumer Acculturation Agents: America 1900 to Present
13
19
Family Decision Making Role Perceptions Among Mexican-Americanand Anglo Wives: a Cross Cultural Comparison
30
20
New Perspectives on Acculturation: the Relationship of General and Role Specific Acculturation With Hispanics' Consumer Attitudes
39

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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