George P. Moschis

10.0k citations
171 papers · 7.2k indexed · 1 hit paper · h-index 43
Topics
Consumer Behavior in Brand Consumption and Identification (72 papers)Consumer Retail Behavior Studies (40 papers)Digital Marketing and Social Media (26 papers)

In The Last Decade

George P. Moschis

165 papers receiving 6.2k citations

Hit Papers

Consumer Socialization: A Theoretical and Empirical Analysis19782026199420101978200400600

Peers

George P. Moschis
Comparison fields: 5 of 128
  • Marketing 4.6k
  • Sociology and Political Science 2.9k
  • Organizational Behavior and Human Resource Management 1.1k
  • Gender Studies 941
  • Social Psychology 870
Replace Isabelle Szmigin with:
Isabelle Szmigin United Kingdom
David Glen Mick United States
Aaron Ahuvia United States
Robert M. Schindler United States
Brian Sternthal United States
Deborah Roedder John United States
Soyeon Shim United States
Martin Eisend Germany
Jacqueline K. Eastman United States
Mary C. Gilly United States
George P. Moschis relative to Isabelle Szmigin United Kingdom Isabelle Szmigin's profile →
Citations per field
00.5×1.5×2.3×
Isabelle Szmigin · 1×
Citations per year

Countries citing papers authored by George P. Moschis

Since Specialization
Citations

This map shows the geographic impact of George P. Moschis's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by George P. Moschis with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites George P. Moschis more than expected).

Fields of papers citing papers by George P. Moschis

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by George P. Moschis. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by George P. Moschis. The network helps show where George P. Moschis may publish in the future.

Co-authorship network of co-authors of George P. Moschis

This figure shows the co-authorship network connecting the top 25 collaborators of George P. Moschis. A scholar is included among the top collaborators of George P. Moschis based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with George P. Moschis. George P. Moschis is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 3
2 1
3 8
4 4
5 5
6 12
7 11
8
Effects of Family Structure on Compulsive Buying: A Life Course Perspective
2
9
Multitheoretical Perspectives on Cognitive Responses of Older Adults
1
10
What influences the mature consumer?
13
11
Older Consumers' Vulnerability to Bait-And-Switch
1
12
Approaches to the Study of Consumer Behavior in Late Life
4
13
Proposal and Development of a Dialectical Model: Examining the Elderly Consumer
2
14
Deviant Consumer Behavior
60
15
Family Communication Influences on the Development of Consumer Behavior: Some Additional Findings
45
16
Television Advertising and Interpersonal Influences on Teenagers' Participation in Family Consumer Decisions
84
17
Racial and Socioeconomic Influences on the Development of Consumer Behavior
10
18
The Impact of Family Communication on Adolescent Consumer Socialization
101
19
Formal Consumer Education: an Empirical Assessment
5
20
Family Communication and Consumer Socialization
84

About George P. Moschis

George P. Moschis is a scholar working on Neuropsychology and Physiological Psychology, Marketing and Applied Psychology, having authored 171 papers that have together received 7.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (72 papers), Consumer Retail Behavior Studies (40 papers) and Digital Marketing and Social Media (26 papers). The work is most often cited by research in Marketing (4.6k citations), Neuropsychology and Physiological Psychology (303 citations) and Organizational Behavior and Human Resource Management (1.1k citations). George P. Moschis has collaborated with scholars based in United States, Thailand and Malaysia. Frequent co-authors include Gilbert A. Churchill, Roy L. Moore, Anil Mathur, Euehun Lee, Fon Sim Ong, Danny N. Bellenger, Ruth B. Smith, Pradeep K. Korgaonkar, Randall Shannon and Carolyn Folkman Curasi. Their work appears in journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026