George P. Moschis

10.0k total citations · 1 hit paper
171 papers, 7.2k citations indexed

About

George P. Moschis is a scholar working on Marketing, Sociology and Political Science and Neuropsychology and Physiological Psychology. According to data from OpenAlex, George P. Moschis has authored 171 papers receiving a total of 7.2k indexed citations (citations by other indexed papers that have themselves been cited), including 94 papers in Marketing, 50 papers in Sociology and Political Science and 18 papers in Neuropsychology and Physiological Psychology. Recurrent topics in George P. Moschis's work include Consumer Behavior in Brand Consumption and Identification (72 papers), Consumer Retail Behavior Studies (40 papers) and Digital Marketing and Social Media (26 papers). George P. Moschis is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (72 papers), Consumer Retail Behavior Studies (40 papers) and Digital Marketing and Social Media (26 papers). George P. Moschis collaborates with scholars based in United States, Thailand and Malaysia. George P. Moschis's co-authors include Gilbert A. Churchill, Roy L. Moore, Anil Mathur, Euehun Lee, Fon Sim Ong, Danny N. Bellenger, Ruth B. Smith, Pradeep K. Korgaonkar, Randall Shannon and Carolyn Folkman Curasi and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

George P. Moschis

165 papers receiving 6.2k citations

Hit Papers

Consumer Socialization: A... 1978 2026 1994 2010 1978 200 400 600

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
George P. Moschis United States 43 4.6k 2.9k 1.1k 941 870 171 7.2k
David Glen Mick United States 32 4.2k 0.9× 2.6k 0.9× 1.6k 1.5× 711 0.8× 1.1k 1.2× 61 7.4k
Deborah Roedder John United States 37 5.0k 1.1× 3.0k 1.0× 1.2k 1.1× 781 0.8× 1.5k 1.7× 76 7.5k
John C. Mowen United States 40 2.3k 0.5× 2.1k 0.7× 2.5k 2.3× 270 0.3× 1.0k 1.2× 98 5.9k
Thomas C. O’Guinn United States 25 4.7k 1.0× 3.3k 1.1× 1.3k 1.2× 714 0.8× 644 0.7× 41 7.1k
T. Bettina Cornwell United States 42 4.6k 1.0× 3.7k 1.3× 924 0.9× 1.6k 1.7× 523 0.6× 125 7.1k
Ian Phau Australia 50 5.0k 1.1× 3.6k 1.2× 1.4k 1.3× 488 0.5× 819 0.9× 253 7.5k
Durairaj Maheswaran United States 36 4.8k 1.0× 4.4k 1.5× 1.5k 1.4× 440 0.5× 2.0k 2.3× 52 9.0k
Aaron Ahuvia United States 26 4.8k 1.0× 3.7k 1.3× 2.0k 1.9× 435 0.5× 1.5k 1.7× 45 7.1k
Judith Lynne Zaichkowsky Canada 25 5.2k 1.1× 4.1k 1.4× 2.0k 1.8× 526 0.6× 964 1.1× 49 8.4k
Brian Sternthal United States 46 5.9k 1.3× 4.2k 1.4× 1.7k 1.6× 879 0.9× 1.7k 1.9× 86 9.8k

Countries citing papers authored by George P. Moschis

Since Specialization
Citations

This map shows the geographic impact of George P. Moschis's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by George P. Moschis with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites George P. Moschis more than expected).

Fields of papers citing papers by George P. Moschis

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by George P. Moschis. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by George P. Moschis. The network helps show where George P. Moschis may publish in the future.

Co-authorship network of co-authors of George P. Moschis

This figure shows the co-authorship network connecting the top 25 collaborators of George P. Moschis. A scholar is included among the top collaborators of George P. Moschis based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with George P. Moschis. George P. Moschis is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Moschis, George P. & Anil Mathur. (2024). Children and adolescent consumer behavior: Insights from the life course paradigm. Journal of Consumer Behaviour. 23(4). 1917–1928. 1 indexed citations
2.
Moschis, George P.. (2024). Academic Research in Business and the Social Sciences. 3 indexed citations
3.
Shannon, Randall, et al.. (2023). How Has the COVID-19 Crisis Transformed Entrepreneurs into Sustainable Leaders?. Sustainability. 15(6). 5358–5358. 6 indexed citations
4.
Shannon, Randall, et al.. (2020). Family life cycle and the life course paradigm: A four-country comparative study of consumer expenditures. Journal of Global Scholars of Marketing Science. 30(1). 34–44. 4 indexed citations
5.
Moschis, George P., et al.. (2020). Gerontographics and consumer behavior in later life: Insights from the life course paradigm. Journal of Global Scholars of Marketing Science. 30(1). 18–33. 5 indexed citations
6.
Smith, Ruth B., George P. Moschis, & Roy L. Moore. (2012). Some Advertising Influences on the Elderly Consumer: Implications for Theoretical Consideration. 8(1). 187–201. 5 indexed citations
7.
Moschis, George P. & Anil Mathur. (2006). Multitheoretical Perspectives on Cognitive Responses of Older Adults. ACR Asia-Pacific Advances. 1 indexed citations
8.
Moschis, George P.. (1991). Approaches to the Study of Consumer Behavior in Late Life. ACR North American Advances. 4 indexed citations
9.
Smith, Ruth B. & George P. Moschis. (1989). Proposal and Development of a Dialectical Model: Examining the Elderly Consumer. ACR North American Advances. 2 indexed citations
10.
Moschis, George P. & Dena Cox. (1989). Deviant Consumer Behavior. ACR North American Advances. 60 indexed citations
11.
Moschis, George P., et al.. (1986). Family Communication Influences on the Development of Consumer Behavior: Some Additional Findings. ACR North American Advances. 45 indexed citations
12.
Moschis, George P. & Ruth B. Smith. (1985). Consumer Socialization: Origins, Trends and Directions For Future Research. 19 indexed citations
13.
Moschis, George P. & Roy L. Moore. (1985). Racial and Socioeconomic Influences on the Development of Consumer Behavior. ACR North American Advances. 10 indexed citations
14.
Moschis, George P., Roy L. Moore, & Ruth B. Smith. (1984). The Impact of Family Communication on Adolescent Consumer Socialization. ACR North American Advances. 101 indexed citations
15.
Smith, Ruth B. & George P. Moschis. (1984). Consumer Soclalization of the Elderly: an Exploratory Study. ACR North American Advances. 28 indexed citations
16.
Moschis, George P., Roy L. Moore, & Thomas J. Stanley. (1984). An Exploratory Study of Brand Loyalty Development. ACR North American Advances. 29 indexed citations
17.
Bellenger, Danny N. & George P. Moschis. (1982). A Socialization Model of Retail Patronage. ACR North American Advances. 28 indexed citations
18.
Moore, Roy L. & George P. Moschis. (1980). Social Interaction and Social Structural Determinants in Adolescent Consumer Socialization. ACR North American Advances. 4 indexed citations
19.
Moschis, George P. & Roy L. Moore. (1979). Family Communication and Consumer Socialization. ACR North American Advances. 84 indexed citations
20.
Moschis, George P.. (1979). Formal Consumer Education: an Empirical Assessment. ACR North American Advances. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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