Durairaj Maheswaran
- Marketing top 0.05%
- Consumer Behavior in Brand Consumption and Identification 27
- Consumer Market Behavior and Pricing 4
- Applied Psychology top 0.2%
- Behavioral Health and Interventions 14
- General Decision Sciences top 0.5%
- Decision-Making and Behavioral Economics 7
-
- Social and Intergroup Psychology 16
- Digital Marketing and Social Media 5
-
- Cultural Differences and Values 16
-
- Media Influence and Health 4
- Co-authors
- Shelly ChaikenJoan Meyers‐LevyZeynep Gürhan‐CanlıNidhi AgrawalJennifer AakerShailendra Pratap JainBrian SternthalSharon Shavitt
- Journals
- Journal of Consumer Psychology (18 papers)Journal of Consumer Research (13 papers)Journal of Marketing Research (6 papers)
- Partner nations
- United StatesSingaporeGermany
In The Last Decade
Durairaj Maheswaran
51 papers receiving 8.0k citations
Hit Papers
Peers
Comparison fields: 5 of 133
- Marketing 4.8k
- Applied Psychology 1.5k
- General Decision Sciences 458
- Tourism, Leisure and Hospitality Management 259
- Organizational Behavior and Human Resource Management 1.5k
Countries citing papers authored by Durairaj Maheswaran
This map shows the geographic impact of Durairaj Maheswaran's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Durairaj Maheswaran with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Durairaj Maheswaran more than expected).
Fields of papers citing papers by Durairaj Maheswaran
This network shows the impact of papers produced by Durairaj Maheswaran. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Durairaj Maheswaran. The network helps show where Durairaj Maheswaran may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Durairaj Maheswaran, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 11 | |
| 2 | 2021 | 12 | |
| 3 | 2021 | 96 | |
| 4 | Financial Scarcity and Normative Influence: Discretionary Purchase Decisions Across Cultures | 2020 | 1 |
| 5 | 2012 | 66 | |
| 6 | 2007 | 64 | |
| 7 | 2006 | 67 | |
| 8 | 2006 | 98 | |
| 9 | 2005 | 210 | |
| 10 | 2002 | 1 | |
| 11 | 2000 | 237 | |
| 12 | Motivated Reasoning: A Depth-of-Processing Perspective | 1998 | 4 |
| 13 | 1998 | 99 | |
| 14 | Gender Differences in Adolescent Compulsive Consumption | 1995 | 15 |
| 15 | Adolescent Compulsive Consumption: Issues in Motivation, Identification and Prevention | 1995 | 1 |
| 16 | Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.breakdown → | 1994 | 792 |
| 17 | 1992 | 260 | |
| 18 | 1991 | 474 | |
| 19 | Message Framing Effects on Product Judgments | 1990 | 5 |
| 20 | The Influence of Message Framing and Issue Involvementbreakdown → | 1990 | 676 |
About Durairaj Maheswaran
Durairaj Maheswaran is a scholar working on General Decision Sciences, Marketing, Applied Psychology, Social Psychology and Sociology and Political Science, having authored 52 papers that have together received 9.0k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (27 papers), Social and Intergroup Psychology (16 papers), Cultural Differences and Values (16 papers), Behavioral Health and Interventions (14 papers), Decision-Making and Behavioral Economics (7 papers), Digital Marketing and Social Media (5 papers), Media Influence and Health (4 papers) and Consumer Market Behavior and Pricing (4 papers). The work is most often cited by research in Marketing (4.8k citations), Applied Psychology (1.5k citations), General Decision Sciences (458 citations), Tourism, Leisure and Hospitality Management (259 citations) and Organizational Behavior and Human Resource Management (1.5k citations). Durairaj Maheswaran has collaborated with scholars based in United States, Singapore and Germany. Frequent co-authors include Shelly Chaiken, Joan Meyers‐Levy, Zeynep Gürhan‐Canlı, Nidhi Agrawal, Jennifer Aaker, Shailendra Pratap Jain, Brian Sternthal, Sharon Shavitt, Diane M. Mackie and Pragya Mathur. Their work appears in journals such as Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.