William D. Wells

6.1k total citations · 1 hit paper
76 papers, 4.2k citations indexed

About

William D. Wells is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, William D. Wells has authored 76 papers receiving a total of 4.2k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Social Psychology. Recurrent topics in William D. Wells's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Marketing and Advertising Strategies (5 papers) and Digital Communication and Language (2 papers). William D. Wells is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Marketing and Advertising Strategies (5 papers) and Digital Communication and Language (2 papers). William D. Wells collaborates with scholars based in United States, Netherlands and Ireland. William D. Wells's co-authors include Qimei Chen, Douglas J. Tigert, Christopher P. Puto, Sandra E. Moriarty, David Grubb, John Burnett, Clark Leavitt, Mohan J. Dutta, Fred D. Reynolds and Melvin R. Crask and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and American Psychologist.

In The Last Decade

William D. Wells

69 papers receiving 3.4k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Attitude toward the Site

1999 600 citations Qimei Chen, William D. Wells Journal of Advertising Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
William D. Wells United States	26	2.4k	1.9k	881	753	445	76	4.2k
Kim P. Corfman United States	19	2.4k 1.0×	1.6k 0.8×	963 1.1×	299 0.4×	655 1.5×	31	3.9k
Robert E. Burnkrant United States	24	2.4k 1.0×	2.3k 1.2×	866 1.0×	546 0.7×	687 1.5×	41	4.4k
William R. Swinyard United States	24	2.1k 0.9×	1.5k 0.8×	863 1.0×	641 0.9×	333 0.7×	51	3.3k
Jesse E. Teel United States	20	2.6k 1.1×	1.7k 0.9×	1.8k 2.0×	786 1.0×	443 1.0×	34	4.4k
Michael R. Solomon United States	28	3.1k 1.3×	1.8k 1.0×	1.1k 1.3×	397 0.5×	537 1.2×	63	4.7k
Robert M. Schindler United States	33	3.2k 1.3×	2.3k 1.2×	712 0.8×	727 1.0×	1.0k 2.3×	71	5.5k
Randall L. Rose United States	25	3.3k 1.4×	2.4k 1.3×	705 0.8×	374 0.5×	650 1.5×	44	4.9k
John Deighton United States	23	2.7k 1.1×	1.8k 1.0×	1.3k 1.5×	566 0.8×	335 0.8×	74	4.2k
Michael L. Ray United States	23	1.9k 0.8×	1.3k 0.7×	579 0.7×	296 0.4×	441 1.0×	64	3.3k
Merrie Brucks United States	21	2.1k 0.9×	1.3k 0.7×	676 0.8×	369 0.5×	329 0.7×	40	3.6k

Countries citing papers authored by William D. Wells

Since Specialization

Citations

This map shows the geographic impact of William D. Wells's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William D. Wells with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William D. Wells more than expected).

Fields of papers citing papers by William D. Wells

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William D. Wells. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William D. Wells. The network helps show where William D. Wells may publish in the future.

Co-authorship network of co-authors of William D. Wells

This figure shows the co-authorship network connecting the top 25 collaborators of William D. Wells. A scholar is included among the top collaborators of William D. Wells based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William D. Wells. William D. Wells is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Moriarty, Sandra E., Nancy Mitchell, & William D. Wells. (2015). Advertising & IMC : principles & practice. 19 indexed citations

2.

Chen, Qimei & William D. Wells. (2001). .Com Satisfaction and .Com Dissatisfaction: One Or Two Constructs?. ACR North American Advances. 20 indexed citations

3.

Wells, William D.. (2000). Recognition, Recall, and Rating Scales. Journal of Advertising Research. 40(6). 14–19. 57 indexed citations

4.

Wells, William D. & Qimei Chen. (1999). Melodies and Counterpoints: American Thanksgiving and the Chinese Moon Festival. ACR North American Advances. 3 indexed citations

5.

Chen, Qimei & William D. Wells. (1998). The wisdom of two sages: Sun tzu and confucius on marketing strategy. Asian Journal of Communication. 8(2). 168–193. 1 indexed citations

6.

Wells, William D., et al.. (1995). Fictional Subjects in Consumer Research. ACR North American Advances. 2 indexed citations

7.

Wells, William D.. (1995). Anniversary Session What Do We Want to Be When We Grow Up. ACR North American Advances. 2 indexed citations

8.

Swenson, Michael R. & William D. Wells. (1995). Target Marketing for Health Communication. Social Marketing Quarterly. 2(1). 5–9. 8 indexed citations

9.

Wells, William D.. (1994). Discussant's Comments Effective and Ineffective Drama Advertising. ACR North American Advances. 1 indexed citations

10.

Wells, William D.. (1994). Effective and ineffective drama advertising. Advances in consumer research. 21(1). 375–378. 3 indexed citations

11.

Wells, William D.. (1989). Planning for R.O.I. : effective advertising strategy. Prentice Hall eBooks. 16 indexed citations

12.

Wells, William D.. (1986). Three Useful Ideas. ACR North American Advances. 21 indexed citations

13.

Wells, William D., et al.. (1986). The Micawber Connection: Subjective Discretionary Income. ACR North American Advances. 1 indexed citations

14.

Puto, Christopher P. & William D. Wells. (1984). Informational and Transformational Advertising: the Differential Effects of Time. ACR North American Advances. 276 indexed citations

15.

Reynolds, Fred D., Melvin R. Crask, & William D. Wells. (1977). The Modern Feminine Life Style. Journal of Marketing. 41(3). 38–38. 30 indexed citations

16.

Wells, William D.. (1974). Life style and psychographics. 164 indexed citations

17.

Wells, William D. & Douglas J. Tigert. (1971). Activities, Interests and Opinions. Journal of Advertising Research. 11(4). 27–35. 6 indexed citations

18.

Wells, William D.. (1965). Communicating with Children. Journal of Advertising Research. 5(2). 2–14. 1 indexed citations

19.

Wells, William D.. (1964). EQ, Son of EQ, and the Reaction Profile. Journal of Marketing. 28(4). 45–52. 103 indexed citations

20.

Wells, William D., et al.. (1962). Hidden Errors in Survey Data. Journal of Marketing. 26(4). 50–54. 13 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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