John W. Pracejus

1.5k total citations
21 papers, 1.0k citations indexed

About

John W. Pracejus is a scholar working on Marketing, Social Psychology and Economics and Econometrics. According to data from OpenAlex, John W. Pracejus has authored 21 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 4 papers in Social Psychology and 4 papers in Economics and Econometrics. Recurrent topics in John W. Pracejus's work include Consumer Behavior in Brand Consumption and Identification (11 papers), Economic and Environmental Valuation (4 papers) and Environmental Sustainability in Business (4 papers). John W. Pracejus is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Economic and Environmental Valuation (4 papers) and Environmental Sustainability in Business (4 papers). John W. Pracejus collaborates with scholars based in Canada, United States and Australia. John W. Pracejus's co-authors include G. Douglas Olsen, Norman Brown, Thomas C. O’Guinn, Rafi M. M. I. Chowdhury, Michel Tuan Pham, G. David Hughes, Joel B. Cohen, Hwang Kim, Michael M. Shen and Gary J. Russell and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Organizational Behavior and Human Decision Processes.

In The Last Decade

John W. Pracejus

20 papers receiving 944 citations

Peers

John W. Pracejus

MARKE

SPS

OBHRM

G. Douglas Olsen Canada

Alokparna Basu Monga United States

Valentyna Melnyk New Zealand

Heribert Gierl Germany

Jean B. Romeo United States

Bettina Nyffenegger Switzerland

Sandor Czellar Switzerland

Amélie Guèvremont Canada

Yih Hwai Lee Singapore

Dan Padgett United States

G. Douglas Olsen Canada

John W. Pracejus

829 ×1.0

MARKE

441 ×1.1

SPS

278 ×1.0

OBHRM

226 ×0.9

155 ×1.1

Citations per year, relative to John W. Pracejus John W. Pracejus (= 1×) peers G. Douglas Olsen

Countries citing papers authored by John W. Pracejus

Since Specialization

Citations

This map shows the geographic impact of John W. Pracejus's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John W. Pracejus with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John W. Pracejus more than expected).

Fields of papers citing papers by John W. Pracejus

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by John W. Pracejus. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John W. Pracejus. The network helps show where John W. Pracejus may publish in the future.

Co-authorship network of co-authors of John W. Pracejus

This figure shows the co-authorship network connecting the top 25 collaborators of John W. Pracejus. A scholar is included among the top collaborators of John W. Pracejus based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with John W. Pracejus. John W. Pracejus is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Pracejus, John W., et al.. (2021). Alleviating inequity and promoting a moral economy through Fair Trade: how can reluctant consumers become part of the solution?. Journal of Strategic Marketing. 31(2). 403–420. 4 indexed citations

Olsen, G. Douglas & John W. Pracejus. (2020). Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand. Journal of Business Research. 116. 245–257. 21 indexed citations

Pracejus, John W., et al.. (2019). Fit in cause-related marketing: An integrative retrospective. Journal of Global Scholars of Marketing Science. 30(2). 105–114. 6 indexed citations

Rao, Vithala R., Gary J. Russell, Hemant K. Bhargava, et al.. (2017). Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior. RePEc: Research Papers in Economics. 5(1-2). 107–120. 21 indexed citations

Pracejus, John W., Thomas C. O’Guinn, & G. Douglas Olsen. (2013). When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric. International Journal of Research in Marketing. 30(3). 211–218. 32 indexed citations

Smirnov, Kristen & John W. Pracejus. (2011). Empathy Drivers in the Uncanny Valley. ACR North American Advances.

Olsen, G. Douglas, John W. Pracejus, & Thomas C. O’Guinn. (2011). Print advertising: White space. Journal of Business Research. 65(6). 855–860. 25 indexed citations

Chowdhury, Rafi M. M. I., G. Douglas Olsen, & John W. Pracejus. (2009). How many pictures should your print ad have?. Journal of Business Research. 64(1). 3–6. 18 indexed citations

Chowdhury, Rafi M. M. I., G. Douglas Olsen, & John W. Pracejus. (2008). Affective Responses to Images In Print Advertising: Affect Integration in a Simultaneous Presentation Context. Journal of Advertising. 37(3). 7–18. 75 indexed citations

10.

Leszczyc, Peter T. L. Popkowski, John W. Pracejus, & Michael M. Shen. (2007). Why more can be less: An inference-based explanation for hyper-subadditivity in bundle valuation. Organizational Behavior and Human Decision Processes. 105(2). 233–246. 6 indexed citations

11.

Pracejus, John W., G. Douglas Olsen, & Thomas C. O’Guinn. (2006). How Nothing Became Something: White Space, Rhetoric, History, and Meaning. Journal of Consumer Research. 33(1). 82–90. 119 indexed citations

12.

Olsen, G. Douglas & John W. Pracejus. (2004). Integration of Positive and Negative Affective Stimuli. Journal of Consumer Psychology. 14(4). 374–384. 42 indexed citations

13.

Pracejus, John W.. (2003). Special Session Summary Consumer Understanding of Prices and Profits. ACR North American Advances. 2 indexed citations

14.

Pracejus, John W.. (2003). Special Session Summary Visuals Are Information: How Meaning Is Transferred to Consumers Through Executional Elements in Advertising. ACR North American Advances. 1 indexed citations

15.

Pracejus, John W., G. Douglas Olsen, & Norman Brown. (2003). ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM). Journal of Advertising. 32(4). 19–28. 143 indexed citations

16.

Pracejus, John W.. (2002). The role of brand/cause fit in the effectiveness of cause-related marketing campaigns. Journal of Business Research. 8 indexed citations

17.

Pracejus, John W. & G. Douglas Olsen. (2002). The role of brand/cause fit in the effectiveness of cause-related marketing campaigns. Journal of Business Research. 57(6). 635–640. 357 indexed citations

18.

Pham, Michel Tuan, Joel B. Cohen, John W. Pracejus, & G. David Hughes. (2001). Affect Monitoring and the Primacy of Feelings in Judgment. Journal of Consumer Research. 28(2). 167–188. 25 indexed citations

19.

Pracejus, John W., et al.. (1997). Buy Now, Pay Later: Does a Future Temporal Orientation Affect Credit Overuse?. ACR North American Advances. 12 indexed citations

20.

Pracejus, John W.. (1995). Is More Exposure Always Better? Effects of Incidental Exposure to a Brand Name on Subsequent Processing of Advertising. ACR North American Advances. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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