G. Douglas Olsen

1.5k total citations
19 papers, 1.1k citations indexed

About

G. Douglas Olsen is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, G. Douglas Olsen has authored 19 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 7 papers in Social Psychology and 4 papers in Sociology and Political Science. Recurrent topics in G. Douglas Olsen's work include Consumer Behavior in Brand Consumption and Identification (13 papers), Communication in Education and Healthcare (3 papers) and Customer Service Quality and Loyalty (3 papers). G. Douglas Olsen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Communication in Education and Healthcare (3 papers) and Customer Service Quality and Loyalty (3 papers). G. Douglas Olsen collaborates with scholars based in Canada, United States and Australia. G. Douglas Olsen's co-authors include John W. Pracejus, Norman Brown, Thomas C. O’Guinn, Rafi M. M. I. Chowdhury, Adam Finn, Richard D. Johnson, Paul R. Messinger, Andrew J. Knighton and Rajendu Srivastava and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Advertising.

In The Last Decade

G. Douglas Olsen

17 papers receiving 985 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
G. Douglas Olsen Canada 13 829 441 278 226 155 19 1.1k
John W. Pracejus Canada 13 803 1.0× 412 0.9× 287 1.0× 244 1.1× 145 0.9× 21 1.0k
Alokparna Basu Monga United States 12 1.1k 1.4× 632 1.4× 354 1.3× 253 1.1× 429 2.8× 20 1.5k
Yih Hwai Lee Singapore 13 753 0.9× 484 1.1× 264 0.9× 51 0.2× 174 1.1× 23 1.1k
Bettina Nyffenegger Switzerland 6 1.0k 1.3× 810 1.8× 496 1.8× 107 0.5× 137 0.9× 13 1.3k
Sandor Czellar Switzerland 11 1.1k 1.4× 889 2.0× 507 1.8× 104 0.5× 184 1.2× 19 1.5k
Amélie Guèvremont Canada 10 735 0.9× 563 1.3× 242 0.9× 124 0.5× 107 0.7× 17 969
Heribert Gierl Germany 13 602 0.7× 319 0.7× 143 0.5× 102 0.5× 113 0.7× 76 808
Dan Padgett United States 8 462 0.6× 326 0.7× 207 0.7× 75 0.3× 81 0.5× 14 753
Marina Puzakova United States 16 740 0.9× 564 1.3× 152 0.5× 54 0.2× 223 1.4× 26 1.1k
Franck Vigneron United States 6 1.8k 2.2× 864 2.0× 553 2.0× 158 0.7× 162 1.0× 12 2.0k

Countries citing papers authored by G. Douglas Olsen

Since Specialization
Citations

This map shows the geographic impact of G. Douglas Olsen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by G. Douglas Olsen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites G. Douglas Olsen more than expected).

Fields of papers citing papers by G. Douglas Olsen

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by G. Douglas Olsen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by G. Douglas Olsen. The network helps show where G. Douglas Olsen may publish in the future.

Co-authorship network of co-authors of G. Douglas Olsen

This figure shows the co-authorship network connecting the top 25 collaborators of G. Douglas Olsen. A scholar is included among the top collaborators of G. Douglas Olsen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with G. Douglas Olsen. G. Douglas Olsen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

19 of 19 papers shown
1.
Knighton, Andrew J., et al.. (2024). Improving Speed to Bedside: Standardized Tools to Inform High-Quality, Timely Clinical Implementations. Quality Management in Health Care. 33(1). 64–66.
2.
Olsen, G. Douglas & John W. Pracejus. (2020). Customized advertising: Allowing consumers to directly tailor messages leads to better outcomes for the brand. Journal of Business Research. 116. 245–257. 21 indexed citations
3.
Pracejus, John W., et al.. (2019). Fit in cause-related marketing: An integrative retrospective. Journal of Global Scholars of Marketing Science. 30(2). 105–114. 6 indexed citations
4.
Pracejus, John W., Thomas C. O’Guinn, & G. Douglas Olsen. (2013). When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric. International Journal of Research in Marketing. 30(3). 211–218. 32 indexed citations
5.
Olsen, G. Douglas, John W. Pracejus, & Thomas C. O’Guinn. (2011). Print advertising: White space. Journal of Business Research. 65(6). 855–860. 25 indexed citations
6.
Chowdhury, Rafi M. M. I., G. Douglas Olsen, & John W. Pracejus. (2009). How many pictures should your print ad have?. Journal of Business Research. 64(1). 3–6. 18 indexed citations
7.
Chowdhury, Rafi M. M. I., G. Douglas Olsen, & John W. Pracejus. (2008). Affective Responses to Images In Print Advertising: Affect Integration in a Simultaneous Presentation Context. Journal of Advertising. 37(3). 7–18. 75 indexed citations
8.
Chowdhury, Rafi M. M. I., Adam Finn, & G. Douglas Olsen. (2007). Investigating the Simultaneous Presentation of Advertising and Television Programming. Journal of Advertising. 36(3). 85–96. 41 indexed citations
9.
Pracejus, John W., G. Douglas Olsen, & Thomas C. O’Guinn. (2006). How Nothing Became Something: White Space, Rhetoric, History, and Meaning. Journal of Consumer Research. 33(1). 82–90. 119 indexed citations
10.
Olsen, G. Douglas & John W. Pracejus. (2004). Integration of Positive and Negative Affective Stimuli. Journal of Consumer Psychology. 14(4). 374–384. 42 indexed citations
11.
Pracejus, John W., G. Douglas Olsen, & Norman Brown. (2003). ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM). Journal of Advertising. 32(4). 19–28. 143 indexed citations
12.
Olsen, G. Douglas, John W. Pracejus, & Norman Brown. (2003). When Profit Equals Price: Consumer Confusion about Donation Amounts in Cause-Related Marketing. Journal of Public Policy & Marketing. 22(2). 170–180. 118 indexed citations
13.
Olsen, G. Douglas & Richard D. Johnson. (2002). The Impact of Background Lyrics on Recall of Concurrently Presented Verbal Information in an Advertising Context. ACR North American Advances. 29(1). 147–148. 9 indexed citations
14.
Olsen, G. Douglas. (2002). Salient stimuli in advertising: The effect of contrast interval length and type on recall.. Journal of Experimental Psychology Applied. 8(3). 168–179. 7 indexed citations
15.
Pracejus, John W. & G. Douglas Olsen. (2002). The role of brand/cause fit in the effectiveness of cause-related marketing campaigns. Journal of Business Research. 57(6). 635–640. 357 indexed citations
16.
Olsen, G. Douglas. (1997). The Impact of Interstimulus Interval and Background Silence on Recall. Journal of Consumer Research. 23(4). 295–295. 21 indexed citations
17.
Olsen, G. Douglas. (1995). Creating the Contrast: The Influence of Silence and Background Music on Recall and Attribute Importance. Journal of Advertising. 24(4). 29–44. 44 indexed citations
18.
Olsen, G. Douglas. (1994). Enhancing Learning in Consumer Behavior by Incorporating Course Material into Radio Scripts. Journal of Marketing Education. 16(1). 59–65. 2 indexed citations
19.
Olsen, G. Douglas. (1994). Observations: The Sounds of Silence: Functions and Use of Silence in Television Advertising. Journal of Advertising Research. 34(5). 89–95.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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